Social Media Foodie Event
The aim of the PR for media140 was to create and develop a campaign to achieve registrations at their first event of 60 people. At the same time they wanted us to build the media140 profile as creators of unique multimedia conferences and events that explore the future of the real-time web.
With media140 #foodies, we developed a PR strategy that would reach key audiences who we identified as foodies, social media enthusiasts, food writers, food editors, food critics and food bloggers. The best way to do this was a fusion of traditional PR, online applications and, of course, social media in our PR strategy.
The key theme of the night was how social media has impacted on the food industry. We wrote a media release about the event and invited editors, writers and critics from major food, marketing and IT publications. We also pitched to food and social media bloggers.
The event was also pitched to event sections of newspapers and online websites to target the general community with the aim of reaching people interested in food.
We achieved coverage in AdNews, Mediacafe, MUmBRELLA, Northside Courier, NOVAFM and the Sydney Morning Herald.
We promoted the media140 #foodie event to our online community via tweets and Facebook. We also used the hash tag #media140 in all promotional activities to drive Twitter users to the #media140 tweet stream page. The attendees were able to communicate details and experiences during the event to their social media networks using the hash tag.
The successful implementation, management and monitoring of media140’s PR strategy resulted in a turnout of over 140 people (their goal was 60 people). The positive reviews that followed written by many of the journalists and bloggers that we attracted to the night assisted in building the beginnings of a positive profile for media140. The total number of users reached using this topic was 316,938 people via 953 tweets –527 regular, 157 replies & 269 retweets. It achieved over 3 million impressions.
A sample of the media coverage achieved:
Sydney Morning Herald