PR Training

Director of CP Communications, Catriona Pollard shares her wealth of experience in training seminars for individuals and organisations, franchise groups, government departments and business groups. They can be from 1/2 hour through to full day workshops.

PR & Media Releases that gets results

• Do you want see you and your business profiled in the media? But don’t know where to start?
• Have you sent out media releases and received no response?

When you get the right media coverage, your sales can sky rocket and you can position yourself as a leader in the market place.

The key to success is to putting together the right public relations (PR) strategy and write effective media releases.

In this seminar you'll learn the science behind an effective PR strategy including coming up with media angles, writing media releases and media pitches that get results, how to approach journalists, how to write articles and case studies for the media as well as clever online tactics.

This seminar covers:

• the elements of a typical PR strategy
• how to determine your target audiences
• how to structure media releases and what you must include
• who you should quote and what they should say
• how to deal with journalists
• online distribution strategies
• contributing articles to publications
• how to approach bloggers as part of your PR strategy

This seminar is ideal for:

• Business owners, coaches, speakers, entrepreneurs who want to promote their business.
• Professionals who have been given PR or marketing responsibilities but who may not have had formal training in this area
• People who are relatively new to a public relations role

What participants have to say:

"After the course I now feel like I have a much better idea about how to go about promoting our site. As one fellow participant in the course said, “I always thought PR was about who you know. I now realise I was wrong!” Catriona provided invaluable insights into the PR world. The whole course was very practical, and the focus was on us developing our own PR strategy by the end of the day. There were lots of recent real life examples, and our small class size meant that Catriona was able to tailor her answers (and the day in general) to the group’s specific needs."
Lisa Fox

“I found the approach in this seminar was practical, relevant and holistic. Catriona was knowledgeable, easy to listen to and understand, and was generous in supplying resources and examples. The program offered value for money and I walked away with the tools and inspiration to develop a PR strategy for my company. I have already started using the skills I learned during the course to build my business’ credibility, and would recommend the workshop to anyone needing guidance on using the media to get free publicity for their business.”
Alison Hough, myrtec

"I thoroughly enjoyed your PR course. It was one of the most practical and valuable courses I have attended. I was inspired by your positive approach to business and communication. Thank you!"
Mairead Veeneklaas, Xootr.com.au

"I've attended numerous courses over the last 12 months that claim to be presented by industry professionals but result in a nothing more than opportunists trying to sell their latest offer. I am more than happy to report that the PR workshop run by Catriona Pollard is not one that I would place even remotely in this basket. Catriona certainly knows her stuff and delivered on every objective offered in the course outline. The material presented and the depth of knowledge she displayed is priceless. I can not recommend this course highly enough to anyone that wants to maximise their publicity. The skills I was taught during the one day workshop were immediately put in place the second I got back into the office and have already provided results. If you think PR is just a about sending Press Releases, then you need to book into this course!"
Hayley Dean, Owner, me marketing agency

“I found the course an invaluable introduction to PR and communication.  The workbook provided participants with practical information and supporting examples – basically a comprehensive “how to” guide. Catriona shared an absolute wealth of information, and created an atmosphere where participation was welcomed and encouraged.  I would highly recommend this course to anyone wishing to improve their communication skills, regardless of your occupation”.
Honey Muir, Business Development Manager, Beasley Intercultural

“My PR skills had been out of practice for a few years so I was looking to refresh them and bring them up to date.  The PR course was one of the most practical and invaluable courses that I’ve participated in for sometime.  Catriona’s wealth of knowledge and experience combined with her lively and interactive presentation, meant that I was able to walk away with an outline of my PR plan and the tools to implement into the business almost immediately.  I highly recommend this course.”
Victoria Sharp, Marketing Manager, Acre Woods Childcare

"Just a quick note to say thank you so much for the PR course. Susan and I got so much out of it. All best wishes and thanks again for such great info. Our little startup is much the wiser for it!"

Samantha Graham & Susan Taylor.

More information:
For individuals seminar booking at Sydney Writers Centre. Book now!

For business groups and organisations please contact us.