Resources
At CP Communications we not only get our clients media coverage, we also share our expertise and experience with the business community.
We do this through writing articles for various print and online magazines and also provide comment to journalists when they writing stories on PR and marketing. Catriona Pollard was labelled a leading public relations blogger in Enterprise and featured in SMH’s My Career.
Please read through this resources section and also take a look at our PublicRelationsSydney blog which offers insight into PR as well as tips & tricks you can use in your own business.
Features of a PR campaign
Every business owner understands that developing an effective communication channel between their business and their customers is an essential element to the success of their business. A PR program means to communicate with... Read more
How to develop effective key messages
Key messages are the core message you want your target audiences to hear and remember. They create meaning and headline the issue. Key messages allow you to control communications and enhance relationships with your target... Read more
How to write a media release
Developing and distributing a media release is one of the most effective ones of telling your story to the media. A media release can contain information such as the work your business is doing, a new product release, the... Read more
Key tips for managing a media interview
Answer plus one: To ensure you maintain control of the interview, don’t just answer the question. Your objective must always be to communicate your key messages. Use the questions as an opportunity to make your points.... Read more
Start Blogging Today
With an increasing number of people reading, writing, and commenting on blogs, the way we use the web is shifting in a fundamental way. Instead of being passive consumers of information, more and more Internet users are becoming... Read more