LinkedIn for leaders: How to join the social media elite - Leading Company
Catriona was quoted in this article from Leading Company discussing why CEOs should get involved with social media.
LinkedIn for leaders: How to join the social media eliteThe dismissive attitude of leaders to participating in social media will damage the sales and profits of the companies they lead, says public relations and social media specialist, Catriona Pollard, CEO of CP Communications.
“CEOs are not with the times,” says Pollard, who regularly trains leaders in how to use social media. “Their customers and staff already know social media is critical and the majority of their staff and customers are on social media. They are not engaging with staff, customers, and suppliers, and they are missing out on this competitive advantage.”
Read the full article here.