Charity Event
We helped people fall down the rabbit hole into the 3D, fantastical world of Alice in Wonderland a la Tim Burton for a charity event in support of mental health charity, SANE Australia.
To promote the event we wrote and distributed a media release and organised photos and interviews that secured SANE Australia print media coverage valued at $90,095.
"When I came up with the idea to create an Alice in Wonderland fundraiser for SANE Australia, I knew that the synergy and theming would generate coverage – but not as much as CP Communications was able to get! The print coverage alone was worth over $90,000. Catriona and her team were incredibly generous with their time and expertise, and were able to raise the profile of the charity considerably through this event," Judith Cantor, Director, Cantor Direct
We secured media coverage before and after the event in a number of print and online publications including:
The Sydney Morning Herald's Spectrum
The Sun-Herald
The Sunday Telegraph
Timeout Sydney
Mediasearch.com.au
