An article written by Catriona Pollard has been featured in Dynamic Business on how to Beat your competitors with effective PR campaigns.
Don’t you just hate it when you open a magazine and one of your competitors is featured and you just know that they will get customers from the publicity? You ask why were they featured and not me? The answer is a public relations program.
Public relations (PR) is an extremely efficient method of communicating with a target audience - and it doesn’t need to be complicated or expensive. Business owners can choose from a variety of simple and cost effective activities that will help achieve their business objectives.
The reason that PR works is that it provides third-person credibility not obtainable through paid advertising. In fact, it is said to have 10 times the impact of traditional, paid advertising, placing you above your competitors as the “top of mind” choice for customers, investors and business partners.
Read the full article. http://www.dynamicbusiness.com/articles/articles-growth/beat-your-competitors-with-effective-pr-campaigns3599.html
Comments
Post has no comments.