PR and marketing

Call tracking solutions provider Zintel has announced the appointment of Data and Analytics Consultant Sergio Tapia.

In this newly created position he will be responsible for growing Zintel’s analytics capability in order to extend the added value the company provides to its clients.

He brings to the position expertise in analytics honed through his previous roles across various industries including inventory management/procurement, facilities management, call centre operations, insurance and digital publishing. He joins Zintel from Sensis Digital Media where he was responsible for digital metrics reporting and product analytics.

“I’m excited to work with a team that strives to become market leaders through innovation of their product offerings, such as call tracking. I look forward to partnering with our clients to provide insightful analysis and reporting solutions,” he said.

Sergio has a Bachelor of Science in Mathematics, Graduate Diploma in Mathematics and Finance and is currently studying for a Masters of Scientific Studies degree specialising in Pure Mathematics through the University of New England.

-ends-

About Zintel
Zintel delivers call tracking solutions which help businesses monitor, optimise and measure both online and offline marketing. They have more than 2,700 customers in Australia that range from small and medium-sized businesses to government organisations and multinational corporations. Zintel is part of the Zintel Group of companies which has successfully been delivering solutions to businesses for more than 15 years. www.zintel.com.au

Catriona Pollard comments on the issue of "Twitterjacking" and other social media issues:

Beware the Twitterjackers

The good news for most average Joes is that Twitter squatters are more likely to have big corporations and celebrities in their crosshairs.

''I think [squatting] is an issue for celebrities but I don't think it's an issue for general users of Twitter,'' Catriona Pollard, a Sydney social media specialist, said.

She advised general users to take care not to follow a Twitterjacked celebrity.

Twitter has introduced a verification system, which gives a blue tick to bona fide celebrity and corporate accounts. Julia Gillard has one. So does Shane Warne.

Surprisingly, model Megan Gale doesn't but her @MeganKGale account is the real deal.

''If they're a celebrity and they don't have a tick it's probably best not to follow them,'' Ms Pollard said. ''It only needs to be available to celebrities because the general public doesn't have masses of followers.''

To read the full article on SMH.com.au, click here.