PR and marketing

Measuring the value of social media with Tracey Brown

With growing numbers of Australian businesses using social media, the need to measure the effectiveness of social media activity is becoming increasingly important.

Surprisingly, many businesses do not measure the effectiveness of their social media activity, or they’re unsure what to measure or where to start.

Tracey will discuss the importance of measuring social media activity by looking into how success can be defined and measured using simple tools.

She will explain how to get the most out of your social media measurement tools, how to measure the success of a social media campaign and what the future holds for social media measurement.

About Tracey:
Tracey Brown has worked in online for over 15 years, from Westpac eBusiness, to co-founding Tipping Point in Sydney, before moving to London as Head of Digital for Schroders. She also held a global online CRM role for Vodafone Group.

Now back in Sydney, Tracey co-founded eMarketingConnected in December 2010.

Her breadth of experience ranges from online strategy, strategic email marketing, social media strategy, benchmarking and optimisation strategies, to user experience definition and content strategy.

Tracey has delivered workshops and training programmes in USA, Asia, Sth Africa, UK & Europe. She also conducts events and workshops for clients and members.

Tracey’s company eMarketingConnected has recently produced a comprehensive report on the social media activities of Australia’s 500 largest organisations, ‘How the Largest Australian brands use Social Media’. The company has also produced other reports such as ‘Why The Largest Australian Retailers Are Losing The Online Battle’ and ‘How Are Australian Brands Using Facebook’.

Twitter: @traceybrown74

Please note: This month's Social Media Women is being held on the FIRST Tuesday of the month as the second Tuesday falls too close to Easter.

A not to be missed event - learn about the importance of measuring your social media activity by using simply tools.

LUCKY DOOR PRIZE - You could win a corporate headshot session from Polly Street valued at $385! This includes: 30 to 45 Minutes on location photo session, an online preview gallery to select your favourite shots, 3 Edited and retouched high res image files.

Register now for our April event at http://www.eventbrite.com/event/1933221317

Date: Tuesday 3 April 2012 (First week in April)
Time: 6:00pm - 8:30pm
Venue: The Supper Club at the Oxford Hotel,
134 Oxford St, Darlinghurst.
(Enter the Oxford St side of the hotel and walk up the stairs. Metered parking is a few steps away on Bourke St, $1.10 per hour)

Meet amazing women as well as discussing the ever changing world of social media.

Reputation matters- Klout, Kred, and the growth of the social recommendation economy with Kate Carruthers.

How do you measure reputation on social media? It’s so much more than the number of followers you have.

Both Klout and Kred measure influence based on your ability to drive action. The Klout Score uses data from social networks to measure true reach, amplification and network impact. Kred analyses billions of tweets from the last 1,000 days to calculate your Kred. Every interaction you have made in that time is part of your score. It measures Influence and Outreach level.

But are they accurate? Kate will explain the new social recommendation economy and why reputation matters. She will discuss how to make the new social recommendation economy work for you.

About Kate:

Kate Carruthers is an expert and forecaster in online collaboration, social media, digital integration, unified communication, email and search marketing.

With extensive experience in senior executive roles for diverse organisations such as GE, AMP, Westfield and State Government she currently works in business strategy and implementation roles. Kate has also lectured in postgraduate business at Macquarie University and taught TAFE level courses in business and management.

She is Co-Founder of Social Innovation Sydney and was a long standing member of the Institute of Electrical & Electronics Engineers and is a Senior Member of the Australian Computer Society. She is on the Advisory Board for the　Schools of Computer Science & Software Engineering and Information Systems & Technology at the University of Wollongong.

Kate is currently studying law part time as an external student with Queensland University of Technology.

Twitter: @kcarruthers 
Blog: http://katecarruthers.com/blog/

Please note: This month's Social Media Women is being held on the FIRST Tuesday of the month as the second Tuesday falls on Valentines Day.

A not to be missed event- learn about the new social recommendation economy and why reputation matters.

Register now for our February event at

Date: Tuesday 7 February 2012 (First week in February)
Time: 6:00pm - 8:30pm
Venue: The Supper Club at the Oxford Hotel,
134 Oxford st, Darlinghurst.

(Enter the Oxford St side of the hotel and walk up the stairs. Metered parking is a few steps away on Bourke St, $1.10 per hour)