PR and marketing

Media release: Zintel makes unique new appointment

Catriona Pollard - Tuesday, August 02, 2011

Call tracking solutions provider Zintel has announced the appointment of Data and Analytics Consultant Sergio Tapia.

In this newly created position he will be responsible for growing Zintel’s analytics capability in order to extend the added value the company provides to its clients.

He brings to the position expertise in analytics honed through his previous roles across various industries including inventory management/procurement, facilities management, call centre operations, insurance and digital publishing. He joins Zintel from Sensis Digital Media where he was responsible for digital metrics reporting and product analytics.

“I’m excited to work with a team that strives to become market leaders through innovation of their product offerings, such as call tracking. I look forward to partnering with our clients to provide insightful analysis and reporting solutions,” he said.

Sergio has a Bachelor of Science in Mathematics, Graduate Diploma in Mathematics and Finance and is currently studying for a Masters of Scientific Studies degree specialising in Pure Mathematics through the University of New England.

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About Zintel
Zintel delivers call tracking solutions which help businesses monitor, optimise and measure both online and offline marketing. They have more than 2,700 customers in Australia that range from small and medium-sized businesses to government organisations and multinational corporations. Zintel is part of the Zintel Group of companies which has successfully been delivering solutions to businesses for more than 15 years. www.zintel.com.au


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Media Release: @www Digital and Dubz.TV relaunches as The Dubs

Catriona Pollard - Monday, June 28, 2010
Digital agency @www and its branded content sister agency, Dubz.TV has relaunched as The Dubs to reflect the changing nature of contemporary marketing. 

@www Group Managing Director, Josh Frith said, “We believe ‘above the line’ and ‘below the line’ thinking is out of step with contemporary audiences and marketers need a new approach for increasing engagement with consumers.”

“In the past digital has focused on supporting above the line and below the line. Audiences have made a significant move into social environments and the focus is now on building relationships.”

“@www shifted to reflect this change and we began heavily concentrating on engaging with audiences and aligning brands with this engagement process.”

 “Dubz.tv came about a couple of years ago from our work with media groups in the UK and the need for branded content approaches to incorporate their sponsors from on-air.” 

“But @www and Dubz.TV have both changed significantly with the rise of social media; we now blend digital engagement with telling a brand’s story. We create environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other.”

“The Dubs is simply no longer a traditional web development agency, it hasn’t been for some time – hence why we changed the name; as digital has diversified and stitched deeply into marketing we found far more of our work started with defining strategies rather than just the production approach alone.”

 The Dubs is a long standing indie in the digital industry with offices in Sydney and London. The agency has 15 years experience working with brands, content producers and their audiences such as ING Direct, AMP Capital and Bayer Animal Health in Australia and media groups such as the BBC, ITV and FremantleMedia in the United Kingdom. 

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The Dubs is a digital engagement agency which creates environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other. The agency has 15 years experience working with brands, content producers and their audiences such as ING Direct, AMP Capital and Bayer Animal Health in Australia and media groups such as the BBC, ITV and FremantleMedia in the United Kingdom.  

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