PR and marketing

Read the full article here.

Call tracking solutions provider Zintel has announced the appointment of Data and Analytics Consultant Sergio Tapia.

In this newly created position he will be responsible for growing Zintel’s analytics capability in order to extend the added value the company provides to its clients.

He brings to the position expertise in analytics honed through his previous roles across various industries including inventory management/procurement, facilities management, call centre operations, insurance and digital publishing. He joins Zintel from Sensis Digital Media where he was responsible for digital metrics reporting and product analytics.

“I’m excited to work with a team that strives to become market leaders through innovation of their product offerings, such as call tracking. I look forward to partnering with our clients to provide insightful analysis and reporting solutions,” he said.

Sergio has a Bachelor of Science in Mathematics, Graduate Diploma in Mathematics and Finance and is currently studying for a Masters of Scientific Studies degree specialising in Pure Mathematics through the University of New England.

-ends-

About Zintel
Zintel delivers call tracking solutions which help businesses monitor, optimise and measure both online and offline marketing. They have more than 2,700 customers in Australia that range from small and medium-sized businesses to government organisations and multinational corporations. Zintel is part of the Zintel Group of companies which has successfully been delivering solutions to businesses for more than 15 years. www.zintel.com.au

Make every marketing dollar count

As more and more marketing opportunities become available to businesses both online and offline, it can be a difficult task to track if your budget is being spent wisely.

While it’s easy to see how many hits your website receives or how many people are clicking on your Facebook ad, how do you know if that is translating into sales?