PR and marketing

Measuring the value of social media with Tracey Brown

With growing numbers of Australian businesses using social media, the need to measure the effectiveness of social media activity is becoming increasingly important.

Surprisingly, many businesses do not measure the effectiveness of their social media activity, or they’re unsure what to measure or where to start.

Tracey will discuss the importance of measuring social media activity by looking into how success can be defined and measured using simple tools.

She will explain how to get the most out of your social media measurement tools, how to measure the success of a social media campaign and what the future holds for social media measurement.

About Tracey:
Tracey Brown has worked in online for over 15 years, from Westpac eBusiness, to co-founding Tipping Point in Sydney, before moving to London as Head of Digital for Schroders. She also held a global online CRM role for Vodafone Group.

Now back in Sydney, Tracey co-founded eMarketingConnected in December 2010.

Her breadth of experience ranges from online strategy, strategic email marketing, social media strategy, benchmarking and optimisation strategies, to user experience definition and content strategy.

Tracey has delivered workshops and training programmes in USA, Asia, Sth Africa, UK & Europe. She also conducts events and workshops for clients and members.

Tracey’s company eMarketingConnected has recently produced a comprehensive report on the social media activities of Australia’s 500 largest organisations, ‘How the Largest Australian brands use Social Media’. The company has also produced other reports such as ‘Why The Largest Australian Retailers Are Losing The Online Battle’ and ‘How Are Australian Brands Using Facebook’.

Twitter: @traceybrown74

Please note: This month's Social Media Women is being held on the FIRST Tuesday of the month as the second Tuesday falls too close to Easter.

A not to be missed event - learn about the importance of measuring your social media activity by using simply tools.

LUCKY DOOR PRIZE - You could win a corporate headshot session from Polly Street valued at $385! This includes: 30 to 45 Minutes on location photo session, an online preview gallery to select your favourite shots, 3 Edited and retouched high res image files.

Register now for our April event at http://www.eventbrite.com/event/1933221317

Date: Tuesday 3 April 2012 (First week in April)
Time: 6:00pm - 8:30pm
Venue: The Supper Club at the Oxford Hotel,
134 Oxford St, Darlinghurst.
(Enter the Oxford St side of the hotel and walk up the stairs. Metered parking is a few steps away on Bourke St, $1.10 per hour)

Meet amazing women as well as discussing the ever changing world of social media.

Macquarie University’s flagship Women, Management & Work Conference on 28-29 July 2011 will inspire women to take the next step by utilising and building on their signature strengths to become influential leaders.

Leading women speakers will focus on strategies to achieve higher levels of women in leadership roles throughout Australia. The conference will share practical tips and tools to facilitate career progress and success.

The two-day conference is in its 23rd year and conference co-director Melanie O’Connor said, “This year we are aiming to ignite discussion and encourage women looking to make their mark in the leadership stakes to act on their strengths.”

“Debate continues to circulate around management circles as women start taking more positive and active leadership roles. But it isn’t enough. We need to ensure that the corporate landscape continues to change for the better.”

“Although we have recently seen some increases in the numbers of women in senior management roles and CEO positions, the numbers are still too small to get excited about,” said Ms O’Connor.

According to research conducted by Macquarie University’s Faculty of Business and Economics’ Equal Opportunity for Women in the Workplace Agency Census 2010, women are still underrepresented within key decision maker roles within Australia. The Australian Institute of Company Directors reported that in 2010 women made up about 25 percent of board appointments in Australia, but it slipped to 11 percent for the top 200 companies listed on the Australian Securities Exchange.

These findings highlight that few significant changes have occurred in the business landscape to address why capable women are still prevented from contributing at high levels of business.

“It is clear that we still have a long way to go to fully integrate talented women into leadership roles. We hope that this conference will continue to spark the conversations needed to make cultural change a reality,” said Ms O’Connor.

Women, Management & Work: Ignite Your Strengths conference will consist of presentations and workshops with expert speakers from diverse backgrounds and industry sectors. Each section of the conference has been specifically developed to provide practical and relevant advice on negotiation, communication, mentoring and career development.

Topics to be discussed over the two days include what the future of leadership will look like and how women fit into this concept, as well as tips on how to fast track your strengths to become an influential leader.

Date: 28 and 29 July 2011, 9am – 5pm
Where: Sofitel Sydney Wentworth, 61-101 Phillip St, Sydney
For more information, program details & registration: www.lmsf.mq.edu.au/womenandleadership
Fee: $2,300


Conference speakers available to be interviewed include:
Melanie O’Connor, Managing Director, The Academy Network
Conference spokesperson. Melanie is highly regarded for her work in advising corporations in the development of talent management and capability strategies, and is considered by many to be one of the foremost advisers in this field in Australia.

Lynelle Briggs, CEO, Medicare Australia
Topic: Leadership Success Stories. Lynelle became CEO of Medicare in 2009. She has 30 years experience in the Australian Public Service. In 2004 she was appointed Australian Public Service Commissioner.

Anna Booth, Board Director & Policy Developer
Topic: The Future of Leadership. An executive director of CoSolve, a non-executive director of Industry Holdings Pty Ltd and a non- executive chair of Slater & Gordon.  Anna is a specialist in workplace relations, training and managing workplace change for positive outcomes.

Margy Osmond, CEO, Australian National Retail Association (ANRA)
Topic: The Future of Leadership. Margy is the inaugural CEO of ANRA which was established in 2006. She sits on the Boards of the Australian Sports Commission, the Bell Shakespeare Company and the Retail Employee’s Superannuation Trust.

Mara Olekalns, Professor of Management – Negotiations and Deputy Dean (Academic), Melbourne Business School
Topic: The art of negotiation: Strategies for success. Mara’s expertise is within the fields of negotiation and conflict resolution. Her research focuses on communication processes in negotiation. Mara has published in leading international management, psychology and communications journals.

Helen Conway, Director, Equal Opportunity for Women in the Workplace Agency
Topic: Leadership Success Stories. Helen’s appointment as Director of EOWA comes after many years of experience in the top tiers of the corporate sector, including General Counsel, Company Secretary and the General Manager of the office of the CEO at Caltex Group and Senior Judicial Member of the NSW Equal Opportunity Tribunal.

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Women At Work Australia online community:
Twitter: http://twitter.com/womenatworkoz #WWMC
Facebook: http://www.facebook.com/WomenatWorkOz
Blog: http://womenatworkoz.posterous.com/

Macquarie University’s Women, Management and Work Conference, on 29-30 July 2010, will be a place to canvas solutions to increasing the number of women elected to parliament, appointed to boards and senior management positions and achieving salary equity.

Leading women speakers will be discussing equal opportunity in the workplace and strategies to achieve higher levels of women in leadership roles throughout Australia. It will encourage and inspire women to succeed in the workforce.

Conference co-chair Melanie O’Connor says, “The conference has been running for 22 years, yet 22 years later we are still looking for solutions to these intractable issues. Although many Australians do not want to hear it, gender continues to act as an insidious barrier.”

“Research by Associate Professor McGraw published in The 2008 Equal Opportunity for Women in the Workplace Agency Census highlights some alarming statistics which show that women do not form the majority in any category of senior job position in any industry in Australia.”

“Not surprisingly, not a single industry in Australia pays women more than they do men and most pay them less.”

“In 2008, there were four female CEOs in the top ASX200 companies in Australia or two percent, down from three per cent in 2006. 106 companies in the top ASX200 do not have a single woman on their boards.  A new update of the Macquarie/EOWA research featuring 2010 data will be released by the time of the conference,” said Ms O’Connor.

The conference will include presentations, round table discussions and workshops encouraging audience participation run by influential Australian leaders.

Topics discussed over the two days include: how to get on a board, how to get on an executive team, coaching and mentoring, promotion and development in your job, balancing the risks and rewards as well as inspiring leadership success stories. This year also includes topics on starting your own business.

There are over 20 inspiring and leading speakers including:
• The Hon Tanya Plibersek MP, Minister for Housing; Minister for the Status of Women
• Brigadier Simone Wilkie AM, Director General Training, Headquarters Forces Command
• Heather Ridout, Chief Executive, Australian Industry Group
• Andrea Grant, Group Managing Director Human Resources, Telstra
• Mia Freedman, Journalist, columnist, author and media consultant

The Conference Directors are Associate Professor Peter McGraw, high profile management consultant Melanie O’Connor and Pam Morpeth.

Date: 29 and 30 July 2010, 9am – 5:30pm
Where: Sofitel Sydney Wentworth, 61-101 Phillip St, Sydney
For more information and program details visit: http://www.lmsf.mq.edu.au/wmwc
To register visit: http://www.lmsf.mq.edu.au/wmwc/register_now

Speakers available to be interviewed:
The Hon Tanya Plibersek MP
Minister for Housing and for the Status of Women, Australian Labor party
Tanya was elected to the Federal Parliament in 1998; and appointed the Minister for Housing and the Minister for the Status of Women in 2007. Tanya’s presentation will include predictions for the new directions in the world of work and what this means for tomorrow’s women in the workforce. 

Heather Ridout
Chief Executive, Australian Industry Group
Heather is a leading figure in the public policy debate and is a member of numerous policy setting groups. Heather will help determine what the world of work will look like by 2020. She will examine alternative scenarios and help identify key trends.

Claire Braund
Executive Director, Women on Boards
A business woman with a rural background, Claire co-founded Women on Boards following a career in media. Claire will provide an overview of what it takes to be a director and provide strategies to help women become prominent board members.

Helen Newell
Director, Corporate Development & Government Relations, Asciano
A career that spans projects in Mexico, the US and Canada across the rail, air and road sectors; Helen has worked for TNT and Toll and currently Asciano.  Helen will discuss strategies and tactics to help women get on an executive team and flourish.

Andrea Grant
Group MD, Human Resources, Telstra Corporation
Andrea joined Telstra in 2005, prior to this she held the role of Executive Director of HR GM Holden, where she served as GM Holden’s first female board member. Andrea will provide an insight to her own personal leadership journey and explain how she overcame challenges to achieve success as a woman.

Find us:
Web: http://www.lmsf.mq.edu.au/wmwc
Facebook: Women at Work Australia
Twitter: @womenatworkoz
Posterous: http://womenatworkoz.posterous.com/