Browse > PR and marketing

PR and marketing

Media Release: The Dubs announces new Group General Manager and relocates their Social Media Director to Sydney

Catriona Pollard - Thursday, February 10, 2011
Digital engagement agency The Dubs has announced the relocation of Social Media Director, Andrew Frith from the UK to be based permanently at The Dubs Sydney office, as well as the promotion of General Manager of The Dubs Australia, Tristan Fawley to Group General Manager. 

Andrew Frith’s move from the London office, where he has been based for the last eight years, will allow the Sydney office to take advantage of Andrew’s 20 plus years of experience in the digital arena to provide a more specialised social component to all projects and accounts.  

Andrew’s experience spans five continents predominately in multi-media, film and video. He was originally based in San Francisco at the time of the first wave of internet businesses.

“In the London office I was the social strategist for our UK based clients. Moving to our main office in Sydney will allow me to work with our whole client base, providing a larger social offering for The Dubs as a whole.”

“I'm looking forward to the opportunity of working on new and creative ways of integrating content and audiences online,” said Mr Frith.

Tristan Fawley has been at The Dubs for eight years, originally as Creative Director and for the past four years has been the General Manager of The Dubs in Australia.

Tristan’s promotion will see him responsible for the overall company profit made up of The Dubs Australia, The Dubs UK and sister digital financial communications agency, The Currency. His promotion is the result of organic growth of the company.

In his previous role, Tristan gained extensive hands on operational experience which will greatly assist him in his new role as Group General Manager. 

“I am really looking forward to moving the overall group business forward across Australia and the UK as well as building further links between the offices and growing the business globally,” said Mr Fawley.

-ends-

The Dubs is a digital engagement agency which creates environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other. The agency has 15 years experience working with brands, content producers and their audiences such as ING Direct, AMP Capital and Bayer Animal Health in Australia and media groups such as the BBC, ITV and FremantleMedia in the United Kingdom.

Bookmark and Share
Comments (0) | Trackbacks (0) | Permalink

Media Release: The Dubs is growing in strength with five new appointments

Catriona Pollard - Tuesday, September 28, 2010
Digital engagement agency, The Dubs, is going from strength to strength announcing the appointment of five new staff members in the areas of production, web development, systems administration and web analytics.

New appointments include Producer Lucy Scott; Associate Producer, Susi Jenkinson; Development Manager, David Huby; Lead Analyst, Kenneth Wong and Systems Administrator Aron Mamsirov. 

The Dubs Creative Director, Tristan Fawley commented, “We are thrilled with the appointment of the five new team members. Their knowledge and experience will add strength and depth to our existing team of professionals that our new and established clients will benefit from.”

“The five new appointments all have extensive experience from a range of different backgrounds both nationally and internationally that will help to deliver the exceptional results that clients have come to expect from The Dubs.”

“The appointment of Kenneth Wong as Lead analyst comes after the decision to move analytics in-house to offer a more personalised service to clients.”

“We have been expanding and growing the Sydney office and the new additions come off the back of some great wins and campaigns that we are soon to launch,” said Mr Fawley.

-ends-

The Dubs is a digital engagement agency which creates environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other. The agency has 15 years experience working with brands, content producers and their audiences such as ING Direct, AMP Capital and Bayer Animal Health in Australia and media groups such as the BBC, ITV and FremantleMedia in the United Kingdom. 

Bookmark and Share
Comments (0) | Trackbacks (0) | Permalink

Media Release: @www Digital and Dubz.TV relaunches as The Dubs

Catriona Pollard - Monday, June 28, 2010
Digital agency @www and its branded content sister agency, Dubz.TV has relaunched as The Dubs to reflect the changing nature of contemporary marketing. 

@www Group Managing Director, Josh Frith said, “We believe ‘above the line’ and ‘below the line’ thinking is out of step with contemporary audiences and marketers need a new approach for increasing engagement with consumers.”

“In the past digital has focused on supporting above the line and below the line. Audiences have made a significant move into social environments and the focus is now on building relationships.”

“@www shifted to reflect this change and we began heavily concentrating on engaging with audiences and aligning brands with this engagement process.”

 “Dubz.tv came about a couple of years ago from our work with media groups in the UK and the need for branded content approaches to incorporate their sponsors from on-air.” 

“But @www and Dubz.TV have both changed significantly with the rise of social media; we now blend digital engagement with telling a brand’s story. We create environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other.”

“The Dubs is simply no longer a traditional web development agency, it hasn’t been for some time – hence why we changed the name; as digital has diversified and stitched deeply into marketing we found far more of our work started with defining strategies rather than just the production approach alone.”

 The Dubs is a long standing indie in the digital industry with offices in Sydney and London. The agency has 15 years experience working with brands, content producers and their audiences such as ING Direct, AMP Capital and Bayer Animal Health in Australia and media groups such as the BBC, ITV and FremantleMedia in the United Kingdom. 

-ends-

The Dubs is a digital engagement agency which creates environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other. The agency has 15 years experience working with brands, content producers and their audiences such as ING Direct, AMP Capital and Bayer Animal Health in Australia and media groups such as the BBC, ITV and FremantleMedia in the United Kingdom.  

Bookmark and Share
Comments (0) | Trackbacks (0) | Permalink

Media release: @www appoints new Operations Manager

Catriona Pollard - Tuesday, April 27, 2010

Digital agency @www has announced the appointment of a new Operations Manager, Angus Browne.

Mr Browne will be responsible for the successful delivery of @www’s projects, ensuring the agency’s work is completed smoothly and without stress. He will also maintain sustainable staff levels, working alongside clients to understand requirements and ensuring these requirements are met.

“I am looking forward to working with one of the most established names in the digital space and to help grow @www’s team to become one of the best digital teams in Australia.”

“Above all, I am looking forward to working across new platforms to bring new ideas to life,” said Mr Browne.
Mr Browne was previously Head of Production at HotHouse Interactive. He has ten years experience in the digital industry with a strong commercial focus.

@www Creative Director, Tristan Fawley commented, “We are delighted that Angus has joined us. He will bring a sense of calm and focus in an area where stress can often take over quickly.”

“His knowledge, experience and leadership will add strength and depth to our existing team of professionals that our established and new clients will surely benefit from,” said Mr Fawley.

-ends-

@www Digital is a strategic and commercial digital partner to its clients. The agency marries creative with technical to deliver client campaigns grounded to commercial and audience needs. And being a veteran of the industry with 13 years under its belt the agency has delivered more than 3,500 projects for clients across Australia, Asia, Africa, North America, Europe and the United Kingdom. Other @www blue chip accounts include BHP Billiton, AMP Capital, Engin, ING Direct, Seven Network, and Brookfield Multiplex.
Bookmark and Share
Comments (0) | Trackbacks (0) | Permalink

Media Release: @www launches A-grade integrated site and competition for The WORLD MOVIE Channel

Catriona Pollard - Tuesday, January 12, 2010
Digital agency @www has developed an integrated promotional site and interactive competition in support of The WORLD MOVIES Channel’s B-Invasion season. 

The WORLD MOVIES channel’s B-Invasion season will be show casing the forgotten B-grade horror films from the 50s and 60s, throughout December and January. 

To create awareness for the B-Invasion season The WORLD MOVIES Channel is calling for budding filmmakers to submit their B-grade movie or movie idea for the chance to have it broadcast on the Channel.

@www Creative Director, Tristan Fawley said the scope was to develop an integrated promotional site and competition to support and drive awareness for the B-Invasion season. 

“The objective was to drive entrants and viewers to the promotional site, whilst simultaneously raising awareness for the WORLD MOVIES Channel and their support of up and coming filmmakers.”

“By developing a broader seeding strategy including user generated content and social networks such as YouTube, The WORLD MOVIES Channel can reach a far greater audience than a traditional on-air or online campaign.” 

“@www was excited to be involved in this project as this is the first time The WORLD MOVIES Channel has used social media to help drive awareness and interaction with their users,” said Mr Fawley.

@www has worked with The WORLD MOVIES Channel for the past five years developing their main website and seasonal campaign sites to support specific film seasons. 

The WORLD MOVIES Channel B-Invasion promotional site has been developed solely by @www incorporating Information Architecture and site structure, interface design, HTML development and YouTube integration from initial brand look and feel created by Z Space.
 
The WORLD MOVIES Channel will be measuring the success of the campaign by site traffic to the website, page views, the number of competition entries as well as the number of video views on YouTube. 

-ends-

@www Digital is a strategic and commercial digital partner to its clients. The agency marries creative with technical to deliver client campaigns grounded to commercial and audience needs. And being a veteran of the industry with 13 years under its belt the agency has delivered more than 3,500 projects for clients across Australia, Asia, Africa, North America, Europe and the United Kingdom. Other @www blue chip accounts include BHP Billiton, AMP Capital, Engin, ING Direct, Seven Network, and Brookfield Multiplex.

Bookmark and Share
Comments (0) | Trackbacks (0) | Permalink

Media Release: @www creates innovative iPhone Apps for ING DIRECT

Catriona Pollard - Tuesday, December 01, 2009
Digital agency @www has created two innovative iPhone applications for ING DIRECT aimed at providing customers with a flexible, fully secure online banking experience and helpful home loan information whilst on the move. 

The innovative apps includes a Mobile Banking app allowing customers to securely conduct all forms of banking no matter where they are and a Home Loan Toolkit, the first of its kind, helping customers understand their repayment and borrowing capabilities. 

Research conducted by @www showed that 80% of all visitors to ingdirect.com.au via mobile devices were from iPhones, making the development of iPhone apps the logical choice. 

@www Creative Director Tristan Fawley said the scope was to develop an extension of the online banking services delivered through the ING DIRECT public and secure site. 

“We hope to attract new clients for ING DIRECT but the goal is also to provide convenient tools for current clients, who have already shown to be using iPhones to visit the site,” said Mr Fawley.  

“The app offers users the ability to login to online banking with full account summaries and the ability to transfer money and pay vendors using BPay all within a secure environment specifically built for use within the iPhone platform.”

The Home Loan Toolkit gives iPhone users the opportunity to find out how much they can afford to borrow by using a borrowing power calculator. Once they know their limits they can look at which suburbs they can afford to live in as well as looking up the suburb on a map through a link to a GPS Google maps tool. 

The success of the Home Loan Toolkit will be measured by the number of applications downloaded from the iTunes App Store whilst the success of the Mobile Banking Application will be measured by visitor and page statistics. 

-ends-

@www Digital is a strategic and commercial digital partner to its clients. The agency marries creative with technical to deliver client campaigns grounded to commercial and audience needs. And being a veteran of the industry with 13 years under its belt the agency has delivered more than 3,500 projects for clients across Australia, Asia, Africa, North America, Europe and the United Kingdom. Other @www blue chip accounts include BHP Billiton, AMP Capital, Engin, ING Direct, Seven Network, and Brookfield Multiplex.

Bookmark and Share
Comments (0) | Trackbacks (0) | Permalink

Media Release: @www partner Justin Buckwell joins Sydney office

Catriona Pollard - Friday, September 11, 2009

@www Partner Justin Buckwell has joined the digital agency’s Sydney office. Most recently he has been developing innovative digital campaigns in the UK within the @www London division.

Mr Buckwell has relocated to Sydney with the aim of expanding the growth of the branded multiplatform aspect of the business.

“I am looking forward to collaborating with brands, content groups and likeminded creatives to develop big ideas that generate conversation, commercialisation, buzz and excitement online,” said Mr Buckwell.

Mr Buckwell brings with him a decade of experience working in the UK with television broadcasters, content creators and brands in developing new ways to inspire audiences to interact online.

@www General Manager, Glynn Honey commented, “We are delighted that Justin has joined us. His knowledge, experience and leadership will add strength and depth to our existing team of professionals that our established and new clients will surely benefit from.”

During his tenure with @www since 1996, Mr Buckwell has led the creative development for large scale web portals and broadband entertainment projects. He has worked closely with prestigious brands and media groups including News Corp, BBC, FremantleMedia, Endemol, Diet Coke, Dyson and Nokia.

Beyond @www, Mr Buckwell is the creative head of @www's multiplatform sister agency dubz.tv where he leads projects that span beyond the online medium. His strategies at dubz.tv incorporate on air, social media programming and online video.

-ends-

About @www
@www Digital is a strategic and commercial digital partner to its clients. The agency marries creative with technical to deliver client campaigns grounded to commercial and audience needs. And being a veteran of the industry with 13 years under its belt the agency has delivered more than 3,500 projects for clients across Australia, Asia, Africa, North America, Europe and the United Kingdom. Other @www blue chip accounts include BHP Billiton, AMP Capital, Engin, ING Direct, Seven Network, and Brookfield Multiplex.


Bookmark and Share
Comments (0) | Trackbacks (0) | Permalink

Media Release: @www launches gritty Crime Scene microsite

Catriona Pollard - Tuesday, August 25, 2009

Digital agency @www has developed an innovative Crime Scene microsite in support of The WORLD MOVIES Channel’s crime showcase set to run in September. 
 

@www Creative Director, Tristan Fawley said the scope was to develop an engaging microsite to support the Crime Scene season of films showing on The WORLD MOVIES Channel.

“The key was to create a site aimed at promoting The WORLD MOVIES Channel September Crime Scene movie season to Foxtel and Austar subscribers,” said Mr Fawley.

The five films Our Town, Crime Insiders, Mr 73, The Preacher and City of Men will be included in the Crime Scene season to be hosted by Vince Colosimo every Wednesday night at 8.30pm in September on The WORLD MOVIES Channel.

“The microsite provides information about all five films showcased as well as date and running times and including video trailers, helping to drive users to tune in on the night or sign up to the channel.”

“The design element of the site was of high importance. We have developed the site to reflect the gritty, urban look of the genre and the film content,” said Mr Fawley.

@www has worked with The WORLD MOVIES Channel for the past five years developing their main website and seasonal campaign sites to support specific film seasons.

The WORLD MOVIES Channel Crime Scene microsite has been developed solely by @www incorporating interface design, brand integration (with Z space providing the on air direction), flash web development and video integration.

The WORLD MOVIES Channel will be measuring the success of the campaign by site traffic to the microsite and traffic through to the main www.worldmovies.net site.

-ends-

About @www
@www Digital is a strategic and commercial digital partner to its clients. The agency marries creative with technical to deliver client campaigns grounded to commercial and audience needs. And being a veteran of the industry with 13 years under its belt the agency has delivered more than 3,500 projects for clients across Australia, Asia, Africa, North America, Europe and the United Kingdom. Other @www blue chip accounts include BHP Billiton, AMP Capital, Engin, ING Direct, Seven Network, and Brookfield Multiplex.  

 

 

 

 


Bookmark and Share
Comments (0) | Trackbacks (0) | Permalink

1 2 Next