Browse > PR and marketing

PR and marketing

Media Release: The Dubs announces new Group General Manager and relocates their Social Media Director to Sydney

Catriona Pollard - Thursday, February 10, 2011
Digital engagement agency The Dubs has announced the relocation of Social Media Director, Andrew Frith from the UK to be based permanently at The Dubs Sydney office, as well as the promotion of General Manager of The Dubs Australia, Tristan Fawley to Group General Manager. 

Andrew Frith’s move from the London office, where he has been based for the last eight years, will allow the Sydney office to take advantage of Andrew’s 20 plus years of experience in the digital arena to provide a more specialised social component to all projects and accounts.  

Andrew’s experience spans five continents predominately in multi-media, film and video. He was originally based in San Francisco at the time of the first wave of internet businesses.

“In the London office I was the social strategist for our UK based clients. Moving to our main office in Sydney will allow me to work with our whole client base, providing a larger social offering for The Dubs as a whole.”

“I'm looking forward to the opportunity of working on new and creative ways of integrating content and audiences online,” said Mr Frith.

Tristan Fawley has been at The Dubs for eight years, originally as Creative Director and for the past four years has been the General Manager of The Dubs in Australia.

Tristan’s promotion will see him responsible for the overall company profit made up of The Dubs Australia, The Dubs UK and sister digital financial communications agency, The Currency. His promotion is the result of organic growth of the company.

In his previous role, Tristan gained extensive hands on operational experience which will greatly assist him in his new role as Group General Manager. 

“I am really looking forward to moving the overall group business forward across Australia and the UK as well as building further links between the offices and growing the business globally,” said Mr Fawley.

-ends-

The Dubs is a digital engagement agency which creates environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other. The agency has 15 years experience working with brands, content producers and their audiences such as ING Direct, AMP Capital and Bayer Animal Health in Australia and media groups such as the BBC, ITV and FremantleMedia in the United Kingdom.

Bookmark and Share
Comments (0) | Trackbacks (0) | Permalink

Media Release: Iposoft relaunches as The Currency

Catriona Pollard - Tuesday, January 25, 2011

Digital financial communications agency Iposoft has relaunched as The Currency to reflect the changing nature of contemporary marketing and communications. 

The Currency is part of the original @www parent company which relaunched last year as The Dubs.

The Currency General Manager, James Rintoul said, “We believe the financial communications and the digital industry are changing, so we have relaunched to reflect this and our changing direction.”

“Financial communications have historically focused on supporting traditional marketing avenues. Audiences have made a significant move into social environments and the focus is now on building relationships.”

“In the past there have been fairly limited avenues for companies when it comes to keeping their shareholders up to date. This usually involved posting an annual report out once a year.”

“With more and more people engaging online and through social media platforms it is an obvious choice for companies to engage with their shareholders through digital mediums.” 

“We believe investor acceptance of digital communication has reached a tipping point and is now the preferential channel for them.”

“Digital gives investors immediate access to information they need to make an informed decision while for corporations and financial intermediaries it significantly speeds up investor processes and significantly reduces costs from traditional paper based approaches.”

“This is where The Currency comes in - we provide advisory services to drive investor engagement and uptake and we use digital channels to do this with great success,” said Mr Rintoul. 

The Currency provides digital financial communications services including equity capital raisings, mergers and acquisitions, private equity, investor relations and corporate marketing. 

The Currency is a long standing independent in the digital financial communications industry with offices in Sydney and London. 

The agency has more than 15 years experience working across corporate actions and transactions in Australia and the United Kingdom. Some of the corporate brands they have worked with include BHP Billiton, Telstra and Thames Water while the investment banks they have worked with include Credit Suisse, Goldman Sachs, Macquarie Bank, Merrill Lynch, RBS and UBS. 

-ends-

The Currency is a digital financial communications agency which focuses on driving investor engagement and uptake by using digital channels. The agency has over 15 years experience working with large corporate brands and investment banks including; BHP Billiton, Telstra, Thames Water, Credit Suisse, Goldman Sachs, Macquarie Bank, Merrill Lynch, RBS and UBS both in the UK and Australia.

Bookmark and Share
Comments (0) | Trackbacks (0) | Permalink

1