PR and marketing

CP Communications Director, Catriona Pollard, comments on work-life balance and tells her story about how she has started making more time for life outside of work:

Workaholics now in pursuit of leisure

Catriona Pollard worked herself sick. Until this year, 12-hour days and working weekends were the norm for the 42-year-old, who runs her own public relations firm. Managing staff, running a small business and meeting constant deadlines took its toll.''I wasn't making time for my hobbies,'' says Pollard, from Mosman. ''While I caught up with friends at work functions, I did lose touch with other friends. When you are overworked and exhausted, it is hard to see the joy in everyday life.''

Catriona Pollard comments on the issue of "Twitterjacking" and other social media issues:

Beware the Twitterjackers

The good news for most average Joes is that Twitter squatters are more likely to have big corporations and celebrities in their crosshairs.

''I think [squatting] is an issue for celebrities but I don't think it's an issue for general users of Twitter,'' Catriona Pollard, a Sydney social media specialist, said.

She advised general users to take care not to follow a Twitterjacked celebrity.

Twitter has introduced a verification system, which gives a blue tick to bona fide celebrity and corporate accounts. Julia Gillard has one. So does Shane Warne.

Surprisingly, model Megan Gale doesn't but her @MeganKGale account is the real deal.

''If they're a celebrity and they don't have a tick it's probably best not to follow them,'' Ms Pollard said. ''It only needs to be available to celebrities because the general public doesn't have masses of followers.''

To read the full article on SMH.com.au, click here.

Seeking staff via social media

Catriona Pollard, of PR agency CP Communications, is also a proponent of using social media and the internet to find good staff, including a current opening for a senior account manager.

“We help businesses with their social media strategies, so using social media to find staff is natural for us, it really helps us level the playing field with bigger organisations in terms of finding talented people” she says.

To read the full article on SMH.com.au, click here.