PR and marketing

Media Release: Yamba property gems for sale through SOLDONLINE.COM.AU

Catriona Pollard - Tuesday, July 20, 2010
Retired motel brokers are liquidating some of their Yamba real estate portfolio which will be sold through Australia’s premier online property auction site SOLDONLINE.COM.AU

The portfolio includes the famous Yamba landmark, the Surf Motel and three luxurious apartments

The Surf Motel auction will begin online on 13 August and will run for ten days. The three apartments will be sold separately on 12, 19 and 20 August with each auction running for five days. 

Property vendor and motel broker Jan Dampney said, “I like the concept of SOLDONLINE.COM.AU as it gives the buyers time to think and make bids in their own time from the comfort of their own home.”

“SOLDONLINE.COM.AU helps take the stress out of the traditional auction process as well as providing a fairer and more transparent method to buying and selling properties.”

“Buyers like the online system and from our perspective, whatever helps the buyers will in the end help us,” said Mr Dampney. 

Director of SOLDONLINE.COM.AU and Licensed Real Estate Auctioneer, David Scholes said, “Nearly 80 percent of properties are researched online, so it makes sense to have auctions online as well.”

“We have made auctions accessible for a greater range of bidders who can register and bid from wherever they are at their own convenience. This way both buyers and sellers have increased flexibility and can make their decisions from the comfort of their own home in their own time.”

“In this case we are expecting many of the interested buyers to come from out of the Yamba area, as well as from within - an online auction definitely makes the bidding process easier for these bidders.”

 “As people are becoming increasingly time poor, the world more global and people more computer literate, online auctions will quickly become a favoured alternative. Online auctions are the way of the future,” said Mr Scholes. 

The Surf Motel has eight four star AAA rated units and manager’s residence. It is in a prime location with views of the beach and ocean and has a high occupancy rate. The 2009/10 turnover was $272,523 and is zoned 2 (t) tourism allowing for future redevelopment options. 

The apartments are three in a boutique block of six and have panoramic water and parkland views. Each have three double bedrooms, two luxurious bathrooms, gourmet kitchens, spacious indoor/outdoor living, double garaging and storeroom.  An attractive landscaped pool and gazebo enhance the property. 

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soldonline.com.au run simple, secure and stress free online property auctions for residential, commercial and rural properties. The online system allows for increased flexibility in the traditional auction system allowing bidders from anywhere in the world to take part, 24/7. The extended bidding period removes the pressure normally associated with traditional auctions. 



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Media release: Menai land sale, the first land subdivision in the world to go under virtual hammer

Catriona Pollard - Tuesday, May 04, 2010
A newly released land subdivision containing 56 blocks of land located in the Sydney suburb of Menai will be the first ever land subdivision to be auctioned online in the world. The auction will take place on Soldonline.com.au

The properties will be listed on Soldonline.com.au on 13 May with bidding commencing the week of 17 May. Five non competing blocks will be sold each day. 

Christian Payne, General Manager of Payne Pacific Real Estate, Cronulla, said “It’s the largest release of land in Sydney for a long time, with a total land size of 41,464.5 square metres. The current demand for vacant land in Sydney is at record levels with availability of quality blocks in the Sutherland Shire at an all time low.”

“We are expecting strong interest in the available land. Buyers are increasingly expressing concerns for the traditional auction process, due to increased pressure and the requirement to make life changing split decisions. This pressure increases when multiple properties are offered in succession, such as in this case.”

“We have decided to use Soldonline.com.au to help take the pressure out of the equation giving buyers time to make a considered decision while providing transparency and equal opportunity to all prospective buyers,” said Mr Payne. 

Director of Soldonline.com.au and Licensed Real Estate Auctioneer, David Scholes said, 
“Soldonline.com.au was developed to give vendors access to more bidders from all over the world and provide bidders with access to an increased international property market from wherever they are at their own convenience.”

“Interested buyers can bid in their own time, with no pressure from wherever they are at any time of the day or night,” said Mr Scholes. 

Christian Payne said, “We have already had positive feedback from prospective buyers who are excited about the prospect of bidding from home.” 

“Two separate interested bidders will be overseas at the time of auction. Soldonline.com.au will allow them to participate in the auction from where ever they are without postponing their trip,” said Mr Payne. 

The average size of each block is 700 square metres with the largest block over 1500 square metres.  The blocks are expected to reach between $400,000–600,000 with an estimated total subdivision value of between $25–30 million. 

Interested buyers will be required to attend the official launch and registration night on 13 May to listen to information relating to the subdivision and register as a buyer for the auction. 

Key individuals will also be present on the night to help advise potential buyers. This includes a Westpac representative to provide financial advice, a respected solicitor to provide contracts for sale advice, the development’s surveyor to provide title information and David Scholes from Soldonline.com.au to help explain the auction process.  

Official launch and registration night
Where: Club Menai Auditorium, Allison Crescent
Date: 13 May
Time: 7pm

soldonline.com.au run simple, secure and stress free online property auctions for residential, commercial and rural properties. The online system allows for increased flexibility in the traditional auction system allowing bidders from anywhere in the world to take part, 24/7. The extended bidding period removes the pressure normally associated with traditional auctions.

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Media Release: Sydney’s Lower North Shore joins a growing number of areas offering properties sold online

Catriona Pollard - Thursday, April 29, 2010
Home owner Natalie Bates, will use online auction provider soldonline.com.au to help her downsize by selling her spacious Lower North Shore family home

The property located in Middle Cove, Sydney will be marketed by Rob Woodley of Richardson & Wrench, Willoughby to potential buyers using soldonline.com.au, an online auction campaign with bidding starting on 14 April and ending on 19 April. 

Director of soldonline.com.au and Licensed Real Estate Auctioneer, David Scholes said, “Nearly 80 percent of properties are researched online, so it makes sense to have auctions online as well.”

“We have made auctions accessible for a greater range of bidders who can register and bid from wherever they are at their own convenience. This way both buyers and sellers have increased flexibility and can make their decisions from the comfort of their own home in their own time.”

 “As people are becoming increasingly time poor, the world more global and people more computer literate, online auctions will quickly become a favoured alternative. Online auctions are the way of the future,” said Mr Scholes. 

The spacious home offers an opportunity to buy an affordable home in a leafy cul de sac in Middle Cove. The property is located only minutes from Chatswood, high street shopping and express city transport. 

The property features an in ground pool, a large entertaining deck, three spacious bedrooms, large home office or sunroom, a double carport as well as a lock up garage. 

Real Estate agent of Richardson & Wrench, Willoughby, Rob Woodley said, “This spacious family home gives prospective buyers the chance to own a great affordable family home in an ideal location.”

“The owner has decided to downsize her property to something smaller in the area. She has decided to use the online auction process to allow her a greater access to bidders, but also to let her make her final decisions in her own time without pressure.”

“The online auction concept of soldonline.com.au helps take the stress away from an on site auction allowing people to bid in their own time, in the comfort of their own home,” said Mr Woodley. 

The property can be viewed at soldonline.com.au

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soldonline.com.au run simple, secure and stress free online property auctions for residential, commercial and rural properties. The online system allows for increased flexibility in the traditional auction system allowing bidders from anywhere in the world to take part, 24/7. The extended bidding period removes the pressure normally associated with traditional auctions. 

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Media Release: CP Communications wins 3 new accounts

Catriona Pollard - Wednesday, April 07, 2010

PR Agency, CP Communications has won three new accounts in competitive pitches. The agency has been appointed to online publisher Allure Media; online property auctions service soldonline.com.au; and online and digital relationship marketing agency, Permission.

CP Communications will be responsible for managing the traditional and online PR programs for Allure, soldonline.com.au and Permission. 

Director of CP Communications, Catriona Pollard said: “We are both thrilled and excited to win these new accounts.”

“It is shaping up to be a very exciting year for CP Communications. We are continually growing and with this growth come new exciting ideas we can use to benefit our clients. We’re really looking forward to working with these new companies,” said Ms Pollard.

CP Communications will tailor PR strategies and tactics to achieve each client’s strategic objectives.

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About CP Communications
Established 2001, CP Communications has a strong B2B background, working with digital and technology accounts as well as recruitment, HR and aged care. Director, Catriona Pollard was been listed as one of the top 100 PR people worldwide worth following on Twitter. For more information about CP Communications go to www.cpcommunications.com.au


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