@www Group Managing Director, Josh Frith said, “We believe ‘above the line’ and ‘below the line’ thinking is out of step with contemporary audiences and marketers need a new approach for increasing engagement with consumers.”
“In the past digital has focused on supporting above the line and below the line. Audiences have made a significant move into social environments and the focus is now on building relationships.”
“@www shifted to reflect this change and we began heavily concentrating on engaging with audiences and aligning brands with this engagement process.”
“Dubz.tv came about a couple of years ago from our work with media groups in the UK and the need for branded content approaches to incorporate their sponsors from on-air.”
“The Dubs is simply no longer a traditional web development agency, it hasn’t been for some time – hence why we changed the name; as digital has diversified and stitched deeply into marketing we found far more of our work started with defining strategies rather than just the production approach alone.”
The Dubs is a long standing indie in the digital industry with offices in Sydney and London. The agency has 15 years experience working with brands, content producers and their audiences such as ING Direct, AMP Capital and Bayer Animal Health in Australia and media groups such as the BBC, ITV and FremantleMedia in the United Kingdom.
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