PR and marketing
CP Communications client Q Limited was featured in B&T magazine
Catriona Pollard - Tuesday, May 17, 2011
Media Release: Q Ltd launches GreatSites
Catriona Pollard - Friday, March 11, 2011
Digital media group, Q Ltd has today launched their membership website www.greatsites.com.au, the first step in the development of a comprehensive online membership portal which will feature an enhanced and expanded offering for members and advertisers.
GreatSites is an expansion of Q Ltd’s original The Great Australian Survey and for Q Ltd’s 500,000+ members the new site will continue to reveal a range of new features over the coming months which will further position Q Ltd as a leader in the online media space.
Members visiting the site will have access to competitions, offers, shopping, entertainment and research surveys. There will be more prizes and a focus on social media integration and engagement with and between members.
Jon Ostler CEO of Q Ltd’s digital asset development division QEDigital said, “We have seen many rapid changes over the last three years with an increasing number of membership based sites playing in our space as well as the increased use of social media, one day deals and group buying sites by our members. We intend to respond to these changes to further position ourselves as leaders within the media space.”
GreatSites will offer improved options for advertisers including enhanced marketing data verification and quality controls, more members to target, higher response rates and additional contemporary advertising options including advanced targeting, co-registration and various research services.
GreatSites is based on a new .NET CMS (content management system) and CRM (customer relationship management) platform which will support rapid development of new capabilities in response to rapidly evolving member requirements and online behaviours.
Q Ltd has also launched versions of GreatSites in the UK and New Zealand.
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Q Ltd (ASX:QXQ) owns a group of specialist interactive advertising and digital marketing communication companies. Each company is a leader in their area of expertise. The Q Ltd Group provides an integrated spectrum of interactive advertising and digital marketing services needed to interact with today's digital consumer.
They provide: digital strategy and planning services, creative and technical development, search marketing and performance marketing, media sales (display, email, mobile, performance and data) and digital publisher representation.
Q Ltd companies include: Thinq, Market United, First Rate, 3D Interactive and QEDigital (The Performance Network, GreatSites and Great Promotions).
Media release: TPN launches co-registration option
Catriona Pollard - Tuesday, December 07, 2010
The Performance Network (TPN), a premium performance based advertising network, has launched a co-registration (co-reg) option offering publishers a new revenue stream at the same time as offering advertisers increased customer leads.
Co-reg is a form of online lead generation that involves asking consumers if they would like to opt-in for third party offers when they have signed up on a site, it’s already widely used especially in the UK and USA, however this trend has only recently started to hit the Australian market in a significant way.
By having the option to purchase co-reg via a network advertisers are able to easily take advantage of this more contemporary online marketing tactic to expand their campaign beyond the usual display advertising (banner ads).
Jaysen Du Plessis, Head of TPN, is already seeing more and more advertisers adding this additional component into their marketing mix, as the resulting increase in the advertisers’ return on investment is significant.
“Advertisers are only paying for actual leads they receive rather than paying per ad impression or per click.”
“One of the most frequently asked questions we get from publishers is how can they make more money from their site. Co-reg is a great solution as publishers can earn money on a variety of offers being made on their site and the consumer does not even leave their website,” Mr Du Plessis said.
It is often difficult for publishers to offer co-reg to their advertisers owing to the amount of technical development and campaign management involved to ensure that the information gathered is verified as well as not a duplicated lead already held by the advertiser.
TPN has created an ad platform that manages this whole process as well as offers real time reporting. All a publisher needs to do is copy and paste some code on a page and the network will do the rest.
With co-reg, a relationship is formed between a website publisher and advertiser, where the advertiser can use the consumer information provided to the publisher to communicate directly with the consumer once they give their permission.
As consumers have specifically chosen which offers they are interested in before an advertiser can contact them it means the consumer expects to be contacted, they are genuinely interested in learning more and the advertiser therefore has a higher chance of achieving a conversion or sale.
TPN are offering co-reg campaigns across a range of premium Australian and New Zealand websites and are looking to expand this in 2011. Leads can include email, phone or postal data.
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About The Performance Network (TPN)
The Performance Network (TPN) (a wholly owned subsidiary of Q Ltd ASX:QXQ) is a premium performance based advertising network offering key benefits to many of Australia’s and new Zealand’s leading advertisers and publishers.
TPN offers a wide range of CPC (Cost per Click), CPA (Cost per Acquisition) and CPL (Cost per Lead) opportunities across display, email, links and co-registration media placements. TPN is committed to maximising advertisers’ response rates and publishers’ earnings via a meaningful, transparent and intelligent engagement with both parties. http://www.tpn.com.au/ & http://www.tpn.co.nz/
Media release: Q Ltd launches Great Promotions
Catriona Pollard - Friday, November 12, 2010
Q Ltd launches Great Promotions
Q Ltd the digital marketing group (ASX:QXQ) has launched Great Promotions, a comprehensive digital promotions service built around a powerful promotions platform that will streamline all aspects of a company’s digital promotions’ campaign.
The Great Promotions technology platform is designed to add an interactive element to sales promotions and lead generation campaigns by facilitating online games, competitions, scratch cards, instant win and a range of other customer experiences.
The platform is designed to help marketing departments and agencies with all aspects of digital promotions including design and build, hosting, legal and fulfillment, campaign management and reporting services.
Jon Ostler, CEO of Q Ltd (Sydney) said he is excited about the launch of the Great Promotions platform and service.
“We identified an opportunity in the market to not only provide a suite of advanced promotional tools but also to help corporations who need a fail-safe solution that meets all their privacy and data protection requirements and other legal obligations relating to promotions,” Mr Ostler said.
The original technology platform was developed by Keyway Worldwide who have operated and developed it successfully over the past seven years powering many high profile promotions including: Weet-Bix, Microsoft, Woolworths, NRMA, Jacob's Creek and Pirelli.
“Q Ltd has worked with Keyway for many years and so when the opportunity arose to purchase the technology Q Ltd snapped it up, along with securing the system’s creator and technical director Stephen Dolier.”
The Great Promotions platform is incredibly reliable as it’s externally audited and holds ISO/IEC 27001:2006 certification. The platform is pre-approved by all Australian state regulators, and a number of promotion underwriters including Lloyds.
“All too often big brand promotions are run on systems that are vulnerable to fraud and hacking, fail to scale to peaks in traffic, have inadequate redundancy and backups and do not meet high enough standards of data protection.”
Mr Ostler believes that the need for trustworthy and intelligent promotional technology platforms is becoming more of a priority as the scope for promotions evolves.
“With the ongoing growth of internet and mobile usage, we believe that every promotion will have a digital element and that advertisers will recognise that a truly successful digital promotion requires specialist expertise and robust technology,” Mr Ostler said.
The platform’s list of features is extensive including: Instant Win, Scratch Cards, Rank & Win, Q & A, Trivia, Leader Board, Sports Tipping, Interactive Games, Unique Entry Codes, Coupons, Tell a Friend and Social Media Integration.
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About Q Ltd
Q Ltd (ASX:QXQ) owns a group of specialist interactive advertising and digital marketing communication companies. Each company is a leader in their area of expertise. The Q Ltd Group provides an integrated spectrum of interactive advertising and digital marketing services needed to interact with today's digital consumer.
Q Ltd provide: Digital strategy & planning services, creative & technical development, search marketing & performance marketing, media sales (display, email, mobile, performance & data) and digital publisher representation. Q Ltd companies include: Thinq, Market United, First Rate, 3D Interactive and QEDigital (The Performance Network, The Great Sites and Great Promotions).
Q Ltd has offices in Sydney, Melbourne, Perth & Auckland. www.qxq.com.au
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