Digital relationship marketing agency Permission has had a significant new business win with Sidchrome, a market leading tools brand and will implement a digital marketing, social media and email marketing strategy for its new client.
Sidchrome, a part of the global giant Stanley Black and Decker, have appointed Permission to build their customer database through a range of traditional and digital marketing strategies, including an exciting social media campaign.
Managing Director of Permission, Jeremy Glass welcomes their new client and the exciting challenges they offer the Permission team.
“We’re really enthusiastic about working with Sidchrome,” Mr Glass said.
“Essentially we’re working at increasing their customer database, and we’re thrilled to be offering Sidchrome their first experience with social media marketing, using YouTube videos, Facebook and CPA affiliate programs to raise interest in the brand and assist with database acquisitions.”
Ben Hall, Brand Manager at Sidchrome is genuinely excited about the strategies being put into place by Permission, “We attended the Online Retailer expo and we were looking for a business that dealt with database acquisition,” Mr Hall said.
“We found a few businesses and when Permission pitched they had some really interesting methods of building the database including using social media like YouTube, Facebook, Twitter and we hadn’t really considered that before.”
Permission’s initial strategy with Sidchrome includes the “Truckloads of Tools” competition that involves driving Sidchrome’s target audience of young mechanics to a website to register their details for a chance to win major prizes.
Mr Hall said, “Our aim is to make sure that our brand message is very clear at a consumer level. We have always focused on the dealership and while we still wanted a direct line to the dealers we also want to directly tell our story to consumers.”
Permission’s digital strategies will work towards this objective.
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Permission is a full service Digital Relationship Marketing agency that harnesses the power of relationships and leverages digital technologies to maximise customer lifetime value for companies.
Permission combine web strategy, business process applications, data analytics and digital relationship marketing, to build strong and sustainable customer relationships. This is what makes Permission different. They use digital communications to access the power of consumer permission and take both online and offline relationships and customer loyalty to the next level.
Sidchrome is a market leading tools brand in Australia and New Zealand, part of the global giant Black & Decker. Sidchrome has built its reputation on supplying mechanics with high quality products that last a lifetime.
Last Thursday I arrived in the office on a massive sugar high. I had spent the morning sampling handmade chocolates. Hard work, but someone has to do it!
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