PR and marketing

Why you should use speaking opportunities to market your business

Catriona Pollard, principal of Sydney-based PR agency CP Communications says she encourages her clients, typically business owners, to actively seek speaking opportunities. "Speaking is an amazing way of building your profile, credibility and expertise within the sector that you’re wanting to sell to," she says. "The reason it’s so powerful is because you are sharing your knowledge with a group of people who see you on the podium as the expert."

Seeking staff via social media

Catriona Pollard, of PR agency CP Communications, is also a proponent of using social media and the internet to find good staff, including a current opening for a senior account manager.

“We help businesses with their social media strategies, so using social media to find staff is natural for us, it really helps us level the playing field with bigger organisations in terms of finding talented people” she says.

To read the full article on SMH.com.au, click here.

Corporate women get sick

Career-focused women are facing an increasing incidence of lifestyle diseases usually associated with men, according to specialist physician and media consultant in the field of corporate health, John Cummins.

To read the full article on BRW.com.au, click here.