PR and marketing

Media release: Media140 partners with SBS to stage #Foodies – cooking & dining in the age of the real time web

Catriona Pollard - Tuesday, April 20, 2010

Social media and food go together like strawberries and cream. Slow food has its place, but foodies, chefs and restauranteurs are now using instantaneous media, like Twitter, Facebook and live-blogging to share their culinary triumphs, tips and tastes. 

On May 5th, Media140 and SBS are presenting the ultimate Social Media foodie event which will bring together Sydney’s gourmets and gourmands, chefs, food writers, bloggers, critics and restaurateurs. And while we discuss the ways in which Social Media is changing our cooking, eating and dining experiences, The Internet Chef, Bridget Davis (@Bridget_Cooks) will prepare a variety of canapés as part of her renowned degustation.

“Accessibility to products, restaurants, chefs and food personalities has never been so easy with the social web. Whether you’re chatting with your favourite chef about what's hot at the markets, sharing recipes with your friends or getting real-time recommendations for the best steak restaurant in town – it’s all only a mouse click away. The social web is certainly impacting the food industry,” said Ms Davis.

Journalist & social media researcher, Julie Posetti (@julie_posetti) will discuss with Bridget Davis how she uses twitter and other social media in her work. Then she’ll interview well-known food writers including Lorraine Elliot from Not Quite Nigella (@notquitenigella), and Franz Scheurer (@blues_junkie) the founder of Australian Gourmet Pages and @elegsufficiency (Stephanie Wood, Dep Ed The Sydney Magazine & food blogger). A restaurateur’s experience will also be canvassed while guests enjoy sommelier-matched wines from Robert Oatley Vineyards with Bridget’s cuisine.

SBS’ Senior Marketing & New Media Specialist, Aisha Hillary said “SBS is using new and social media channels to connect, build awareness and engage with audiences. We create relevant and timely content our food audiences love, and serve it when and where they want it. We work together with the foodie community producing content and partnering in events that are important to the development of the food industry.”

Where: Electrolux Centre, 163 O'Riordan St Mascot NSW 2020
Time:  6.45pm for 7.15pm
How much: $15/head
Buy tickets to media140 on the event website (
http://www.amiando.com/media140foodies.html)

About media140 
Media140 is an independent global movement creating unique multimedia conferences and events to explore the future of the real-time web. They look at all the real-time platforms that are now beginning to affect business and consumers: to foster discourse, collaboration and innovation within journalism, media, advertising, entertainment, marketing, PR, gaming and technology industries. This event is being produced and hosted by Media140 Australia.

Find out more at http://www.media140.com 
Read the blog
http://www.media140.org 
Join the Facebook fan page
http://www.facebook.com/media140 
or just follow on Twitter at 
http://www.twitter.com/sydney140 & http://www.twitter.com/media140  


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