When was the last time you day dreamed? Did you know that day dreaming helps with creativity and innovation? It helps your brain notice new connections, to see the overlaps that we normally overlook.
I’m reading Imagine: The Science of Creativity, which is all about how the brain ‘has a creative impulse built into its operating system’. It’s about how we imagine.
You don’t have to be an artist or naturally inventive to be creative. As the book says, we tend to assume that some people are simply more creative than others, that originality is a predetermined personality trait.
However, by merely sitting in a blue room or spending time looking at the blue ocean or the sky you can double your creativity.
Productive daydreaming (where you’re not letting your mind wander so far away it gets lost) can lead to great insights. When you are struggling with seemingly impossible problems, find time to unwind.
Rather than relentlessly focusing, take a warm shower or walk on a beach. Do a little day dreaming.
As the book says, it’s not until you let yourself relax and indulge in distractions that you will discover the answer; the insight arrives only after you stop looking for it.
So maybe it's time to stop looking and start day dreaming.
Million Paws Walk - We are participating in the Million Paws Walk 2012 on Sunday 20 May to help raise money for the RSPCA. We hope that by participating in the Million Paws Walk we can raise money and awareness to help neglected animals, but we need your help.
Please support our team and the RSPCA by donating to our CP Communications fundraising page. Help us achieve our (very achievable) fundraising target of $250!
I hope you enjoy reading this newsletter.
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How to respond to negative tweets
Responding to a negative tweet can be tricky, especially since you don’t want to escalate the problem further. So how do you respond to a negative tweet and resolve the issue quickly while still maintaining a good reputation for your business?
The worst thing you can do is to ignore the tweet or respond in a negative way. This could escalate the issue and lead to a major crisis situation if other followers join the conversation.
Here are some tips to help you respond to a negative tweet.
- Tweet a polite public reply in response to the negative tweet and offer a clear process to resolving the issue. For example you could explain the issue better or offer them a discount on their next product.
- If you are following the person who wrote the negative tweet than you can send them a polite direct message explaining in further detail how to resolve the issue or asking them to explain the issue further.
- If you’re not following the person who wrote the negative tweet then send them a public reply and start following them. Ask them to follow you back so you can then send them a direct message.
- Deal with the issue on a more personal level by asking for their contact details. Send them an email or call them on the phone. This will be easier to resolve the issue when you can write more than 140 characters.
- Remember to address the problem quickly.
- Always stay calm and do not aggravate the situation further by getting angry or responding negatively.
- You can also research the person’s profile who wrote the tweet to understand their personality. This will help you to communicate better with them and help to meet their needs.
It is important to maintain good customer service while using twitter, which means responding to complaints quickly, being helpful, treating customers with respect and always being friendly and polite.
Read the full article here.
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How to use evergreen stories to your advantage
There are heaps of events that occur every year that the media will always publish stories about such as Christmas or Valentine’s Day. These stories are called evergreen stories.
Evergreen stories are kind of like ground hog day. They come around every year and from a media perspective, they remain interesting and newsworthy every year.
Journalists are always looking for a new angle for an evergreen story because they don’t want to publish the same story as last year. You can use this to your advantage and gain publicity for your business by coming up with a fresh new angle.
An example of an interesting evergreen angle is around New Years Eve when there are always hundreds of stories about New Year’s resolutions – quit smoking, get fit or get a new job. You could add a new twist to this angle such as: What are your New Year’s business resolutions and how to achieve them.
You could even write a success story about how your business achieved last year’s resolutions and the amazing result that occurred.
Read about how evergreen stories can benefit your business on our Public Relations Sydney blog.
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Upcoming events
Here are some events coming up that we thought you might be interested in:
Social Enterprise Unconference
At this event you will learn about the social enterprise, what it is and what it means for your business. You will also learn how the social enterprise impacts social innovators. This event offers the opportunity for you to network with other like-minded people to build your network and drive social innovation in Australia.
14 April 2012 – Paddington, NSW
6 Steps to a Better Business
At this free workshop you will learn how to make you business work more effectively so you don’t have to work so hard. Learn how to turn your advertising into an investment instead of an expense, leverage your time to maximise your profits and efficiency and learn how to recruit and retain the best employees for your business.
17 April 2012 – Crows Nest, NSW
Social Media Management
This conference will teach you how to create a sustainable presence for your business on social media. You will learn how to handle negative issues on social media and how to develop the best community on social media for your business. You will hear practical advice from a number of social media and marketing experts.
17-18 April 2012 – Sydney, NSW
SEO for Beginners
Learn how to make your website Google friendly with search engine optimisation (SEO). You will learn about the definition of SEO and how to use it to get your business to appear on the first page of Google searches. Marketing expert Dave Chaffey of Netreach will provide practical advice and tips on SEO and how to find your own SEO consultant.
18 April 2012 – Sydney, NSW
Think Women Think Business
This one day conference is for women who want to invest in their future and receive a tool kit of ideas to grow their business. There are six available workshops to attend on the day and you can choose to attend any three that best suit your needs. You can also network with like minded women from a range of professional backgrounds. The conference concludes with a keynote presentation.
20 April 2012 – Perth, WA
Social Media Live! - Sydney
Attend this interactive workshop and learn how to use social media strategically and effectively for your business. At the end of the day you will have created your own Twitter account, LinkedIn profile and company page, a Facebook Business page and a social media strategy to manage these new sites. You will be given a workbook and instructions, which explain how to use these sites.
30 April 2012 – Sydney, NSW
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