PR and marketing

Aprimo today announced the appointment of Jason Bargent as Sales Director for Aprimo Australia and New Zealand.

In this position Mr Bargent will be responsible for growing the Aprimo business within the Australia and New Zealand regions. He will be the driving force behind Aprimo, leading the Australia and New Zealand teams in helping many more businesses in the region to grow and enhance their marketing activities.

“As B2B and B2C businesses in this region continue to look for new ways to grow and be more competitive, I’m excited to be joining Aprimo, an industry leader in understanding the radical changes happening within marketing and sales teams,” Mr Bargent said.

Mr Bargent brings with him more than 19 years experience in business applications, technology sales and consulting experience across all industry sectors within the USA, UK, Europe and Asia Pacific. “I believe in the value that an integrated marketing platform provides to all aspects of a business to drive growth into new channels whilst focusing on the investment and alignment to return.”

“As a sales leader accountable for growth, Jason is well aware of the challenges facing Aprimo’s customer base,” Says Dennis Samuel, Vice President of Aprimo Asia Pacific and Japan. “We strongly believe his expertise and leadership skills will further strengthen the Aprimo Australia and New Zealand teams.”

Prior to Aprimo, Mr Bargent held the position of Victorian State Manager for Optus Business, responsible for driving the growth and customer satisfaction of the communications and cloud offerings within the Business sector of Optus in Victoria.

Mr Bargent has worked across several companies in Australia and New Zealand, including MYOB, Oracle’s Technology Consulting Group, Lotus Development and IBM.

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For further information or interviews please contact:
Lauren Milne
CP Communications
Phone: 02 9922 1063

About Aprimo
Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. Through the use of Aprimo’s Integrated Marketing Management (IMM) software for B2B and B2C, marketers can integrate their organisations, get control of budget and spends, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionise their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information, call + 61 (0)2 9951 8015 or visit www.aprimo.com.

Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world's leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. Teradata acquired Aprimo in January 2011. For more information, visit www.teradata.com.

Aprimo®, a global leader in cloud-based integrated marketing software, has announced a new Mobile Marketing module for Aprimo Marketing Studio® On Demand (AMS On Demand) that adds integrated text messaging (SMS) capabilities to its campaign management offering.

With the new Mobile Marketing solution, customers can launch SMS campaigns from within their AMS On Demand platform, enabling them to leverage the same segmentation, dialogue and campaign management functions used for other digital marketing channels such as e-mail and microsites.

Recent data from the International Telecommunications Union shows that the total number of SMS messages sent globally tripled between 2007 and 2010, from an estimated 1.8 trillion to 6.1 trillion. Close to 200,000 text messages are now sent every second.

Today, more companies are using SMS to gain new customers, build deeper relationships and create new revenue opportunities through up-selling and cross-selling.

Chief Marketing Officer of Aprimo, Lisa Arthur said, “Mobile has become an increasingly important channel for companies across all industries to reach their customers and prospects.”

“Managing everything, including email, social, SMS and offline, from a single platform ensures consistency, guarantees a better overall user experience and gives marketers concrete data that shows how new channels such as mobile are performing,” said Ms Arthur.

Aprimo’s SMS messaging capabilities are integrated within the familiar AMS On Demand platform, allowing for coordination of SMS text messaging with other digital marketing efforts, including campaign management tools and audience data.

Existing Aprimo customers can begin using the new SMS capabilities immediately. For more information about the AMS On Demand Mobile Marketing, please visit: www.Aprimo.com/SMS.

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About Aprimo
Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. Through the use of Aprimo’s Integrated Marketing Management (IMM) software for B2B and B2C, marketers can integrate their organisations, get control of budget and spends, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionise their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information, call +61 (0) 2 8404 4154 or visit www.aprimo.com.

Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world's leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. Teradata acquired Aprimo in January 2011. For more information, visit www.teradata.com.

Metrics Include 216 Percent Increase in Email Open rates, 550 Percent Increase in Click-through Rates and One Million+ New Campaign Entries

Aprimo, a global leader in cloud-based integrated marketing software, congratulates the Graphic Communications group of Kodak, the world's foremost imaging innovator, on receiving a 2011 DemandGen Report Sales & Marketing Alignment Award for its success using Aprimo Marketing Studio (AMS). DemandGen cited Kodak’s innovative lead scoring approach and its use of AMS to more quickly and cost-effectively qualify leads for faster sales close. Data-driven understanding of prospects’ movement through awareness, interest, desire and action has delivered impressive metrics: email open rates up 216 percent, click-throughs up 550 percent and one million+ new campaign entries, each containing up-to-date prospect data for ongoing nurturing.

Before we started with this initiative, the quality of our leads needed to be improved and we weren’t tightly aligned with sales,” said Michael Malec, with Kodak. “Today, with better scoring and strategic lead nurturing using Aprimo Marketing Studio, our ‘qualified’ leads are much more likely to buy from sales after hand-off. And these prospects have reached this point in our process more efficiently and for far less cost to Kodak.”

Kodak dropped arbitrary assessments – “hot,” “warm,” and “cold” – and replaced them with metrics-driven thresholds, agreed to beforehand by Marketing and Sales. Using Aprimo, Kodak strategically nurtures its leads, ensuring that only “marketing qualified leads” (MQLs) go to sales. Now the hand-off between Marketing and Sales is more of a collaborative handshake, with tight alignment between the two.

“Aligning sales and marketing goals can help bring prospects from awareness to sale more quickly and cost-effectively,” said Lisa Arthur, Chief Marketing Officer of Aprimo. “When that happens, the marketing team is free to focus on prospects and can design campaigns that build deeper engagement, improve lead flow and deliver maximum return on marketing investment.”

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About Aprimo
Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. Through the use of Aprimo’s Integrated Marketing Management (IMM) software for B2B and B2C, marketers can integrate their organisations, get control of budget and spends, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionise their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information, call +61 (0) 2 8404 4154 or visit www.aprimo.com.

TeradataCorporation (NYSE: TDC), Aprimo’s parent company, is the world's leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. Teradata acquired Aprimo in January 2011. For more information, visit www.teradata.com.

Aprimo® Inc., a global leader in cloud-based integrated marketing software, today announced that it has named Dennis Samuel as Vice President, Aprimo Asia Pacific and Japan. Mr Samuel will help grow Aprimo’s customer base in Asia and work closely with existing customers as they expand integrated marketing programs. He’ll also be responsible for building and executing market strategies.

Mr Samuel joins Aprimo from parent company Teradata, where he served as Vice President for its business in Southeast Asia and India. Over a five-year period at Teradata, he achieved double-digit gains for the company in the region.

Throughout his 20 years, 15 spent at Teradata, Mr Samuel has demonstrated the ability to deliver results in sales, marketing consulting and senior management. His experience with Teradata in Asia includes executive positions responsible for Korea, Japan and Australia.

Executive Vice President, Worldwide Sales and Alliances, John Stammen said, “With such solid experience from his tenure at Teradata, Dennis can hit the ground running in the region and enable us to achieve our aggressive goals.”

“He is well-connected in the Asia-Pacific region and has a keen understanding of integrated marketing management best practices; this will benefit Aprimo, its customers and business partners immediately,” said Mr Stammen.

Mr Samuel will also work closely with Aprimo’s Australia and New Zealand teams to drive on-demand sales and cultivate partnerships.

Mr Samuel earned a bachelor’s degree in engineering from Swinburne University in Melbourne and a master’s degree in business administration from the University of Southern Queensland.

About Aprimo
Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. The company’s integrated marketing software, Aprimo Marketing Studio® for B2C and Aprimo Marketing Studio® for B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment.  Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. http://www.aprimo.com/

Teradata is the world's leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. Teradata acquired Aprimo in January 2011. http://www.teradata.com

Global leader in integrated, on-demand software solutions, Aprimo® Inc. has announced an alliance with Velteo, specialists in customer engagement and technology, to resell the Aprimo Marketing Studio On Demand software solution.

The partnership will combine Aprimo’s best of breed marketing automation and marketing resource management capabilities with Velteo’s technological and best practice expertise, leveraging both companies’ existing partnerships with Salesforce.com.

Regional Director of Aprimo, Dermot McCutcheon said, “As customer engagement marketing solutions become more advanced, third party experts are brought on board to become involved in the project design, integration and deployment phases.”

“In addition to offering Aprimo Marketing Studio On Demand, Velteo will deliver implementation and consulting services supporting the integration of Aprimo and Salesforce.com to help companies achieve better alignment between marketing and sales departments.”

“This strategic alliance will allow us to combine both Aprimo and Velteo’s key strengths as well as allowing us to work with our customers to establish best practices,” said Mr McCutcheon.

CEO of Velteo, Con Georgiou said, “This alliance is a great opportunity for us to combine our holistic approach to improvement with Aprimo’s marketing automation and resource management capabilities. Repeatable success is now even more realistic with this alliance.”

“We are looking forward to a strong relationship with Aprimo,” said Mr Georgiou.

Aprimo Marketing Studio On Demand provides modular marketing solutions that allows marketers to capture their target audience, engage them in more relevant and meaningful dialogue, convert them to customers and cultivate the lifetime value of each customer relationship.

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About Aprimo
Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. The company’s integrated marketing software enables marketers to take control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measureable ROI. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. http://www.aprimo.com

About Velteo
Velteo is a leading customer engagement consultancy. The company's holistic approach to customer engagement covers people, process and technology for sustainable and repeatable success. The integration of best practices with innovative technology platforms such as Aprimo and salesforce.com provides real value to customers who need an agile and effective way to gain, win and manage customers whilst empowering the workforce for increased effectiveness and productivity.
Founded in 2009, Velteo is headquartered in Sydney, Australia. http://www.velteo.com

Aprimo was acquired by Teradata Corporation, the world’s largest company solely focused on data warehousing and enterprise analytics, last month. While the Magic Quadrant position is an evaluation of 2010 the change will provide new opportunities for innovation and growth for Teradata Corporations sizable customer base and extend Aprimo’s leadership in integrated marketing management into other high-value business applications. 

 “Our industry leadership extends far beyond MRM with best-in-class solutions for campaign management as well as email, lead management, event and social marketing. When this is combined with Teradata’s powerful data warehousing, analytics and campaign management capabilities, ours will be the only platform capable of delivering such breadth and depth to leading brands across the marketing mix,” said Mr McCutcheon. 

According to Gartner, “Leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprise-wide and global implementations that extend MRM across the marketing organisation and outside the database marketing domain. Leaders successfully articulate business propositions that resonate with buyers.” 

Aprimo's integrated marketing software puts B2C and B2B marketers in control of planning, budgeting and spending so they can execute multichannel campaigns that directly tie marketing investment to business results (ROI). Aprimo Marketing Studio™ for B2C, for consumer marketers, and Aprimo Marketing Studio™ for B2B, for business-to-business marketers, provide modular marketing solutions that manage online and offline marketing activities, track budget and spend management and provide workflow and digital asset management.

Aprimo will license the Gartner Marketing Resource Management Magic Quadrant report, and it is available for complimentary download.  

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The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Aprimo
Aprimo is a leading global provider of cloud-based marketing software and services that enhance the productivity and performance of marketing organizations. The company’s integrated marketing software, Aprimo Marketing Studio® for B2C and Aprimo Marketing Studio® for B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment.