Social Media Women October: Stepping into the spotlight using PR & social media – how to build your profile and position yourself as an expert

PR and marketing

Social Media Women October: Stepping into the spotlight using PR & social media – how to build your profile and position yourself as an expert

Catriona Pollard - Tuesday, September 20, 2011

We often think about using PR and social media to build a company’s profile – and that it only benefits the company as a whole.

But what about your profile and your reputation?

If you work within a company, or run your own business, you can use PR and social media tactics to build your reputation and increase your profile. It will enhance your chances of landing a position on a board, help with your next career move or assist in sales for your business.

Often as women, we think we have to be amazing experts to even talk or write about a topic. But the more you accept that you are an expert, the more everybody else will accept it too.

So, it’s time to step into the spotlight. It’s time you acknowledge your experience and do what women do so well – share it!

At this October Social Media Women event, Catriona Pollard will share with you her secrets on how she built up her profile and positioned herself as an expert in her field through the use of PR and social media, and how you can as well.

About Catriona Pollard:
Catriona Pollard is an expert in public relations and social media with more than 18 years experience in developing and managing PR and marketing programs.

Catriona is the Director and owner of CP Communications, a public relations and social media agency and is a co-founder of Social Media Women.

Catriona was one of the early adopters of social media in the Australian PR industry and is an advocate of Twitter, Facebook, LinkedIn and blogs.

She writes the popular blog Public Relations Sydney that led to her being labelled as a leading public relations blogger. Catriona is also listed as one of the top 100 PR people worldwide to follow on Twitter.

Catriona is regularly approached by the media to provide expert comment on public relations and social media and teaches a course she designed called PR and media releases that get results at the Sydney Writers’ Centre.