Finding information about health is one of the highest uses of search engines today. Is the information we find reliable? How do we know? Is my doctor using social media? How do I feel about my health information going online?
Heidi will help you to understand the challenges of implementing a digital and social online strategy in a quickly evolving business ecosystem.
About Heidi Allen:
Heidi has over 15 years experience in the publishing and health industries, working internationally in England and Australia.
She is a digital strategist working in the health sphere - she blogs, tweets, facebooks and researches health both from the clinician as well as consumer point of view. Using social media and digital strategy has a unique set of challenges in the health care industry: privacy, legal issues, time and patient confidentiality to name a few. Cost benefits and return on investment are also significantly different in this market.
Day to day Heidi runs the digital strategy for a clinical pain research site, Bodyinmind.org and presents regularly on social media and strategy to healthcare businesses and at conferences.
Twitter: @dreamingspires
Blog: heidiallen.id.au
A not to be missed event - Learn about the challenges of implementing a digital and social online strategy
Register here for our August event.
Date: Tuesday 9 August 2011
Time: 6:00pm - 8:30pm
Venue: The Supper Club at the Oxford Hotel,
134 Oxford St, Darlinghurst.
(Enter the Oxford St side of the hotel and walk up the stairs. Metered parking is a few steps away on Bourke St, $1.10 per hour)
Enter the draw to win LUCKY DOOR PRIZES simply by attending!
Meet amazing women as well as discussing the ever changing world of social media.
The open discussion about social media is one of the best parts of the event. So bring your social media questions for the group to answer.
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