Digital agency @www has created two innovative iPhone applications for ING DIRECT aimed at providing customers with a flexible, fully secure online banking experience and helpful home loan information whilst on the move.
The innovative apps includes a Mobile Banking app allowing customers to securely conduct all forms of banking no matter where they are and a Home Loan Toolkit, the first of its kind, helping customers understand their repayment and borrowing capabilities.
Research conducted by @www showed that 80% of all visitors to ingdirect.com.au via mobile devices were from iPhones, making the development of iPhone apps the logical choice.
@www Creative Director Tristan Fawley said the scope was to develop an extension of the online banking services delivered through the ING DIRECT public and secure site.
“We hope to attract new clients for ING DIRECT but the goal is also to provide convenient tools for current clients, who have already shown to be using iPhones to visit the site,” said Mr Fawley.
“The app offers users the ability to login to online banking with full account summaries and the ability to transfer money and pay vendors using BPay all within a secure environment specifically built for use within the iPhone platform.”
The Home Loan Toolkit gives iPhone users the opportunity to find out how much they can afford to borrow by using a borrowing power calculator. Once they know their limits they can look at which suburbs they can afford to live in as well as looking up the suburb on a map through a link to a GPS Google maps tool.
The success of the Home Loan Toolkit will be measured by the number of applications downloaded from the iTunes App Store whilst the success of the Mobile Banking Application will be measured by visitor and page statistics.
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@www Digital is a strategic and commercial digital partner to its clients. The agency marries creative with technical to deliver client campaigns grounded to commercial and audience needs. And being a veteran of the industry with 13 years under its belt the agency has delivered more than 3,500 projects for clients across Australia, Asia, Africa, North America, Europe and the United Kingdom. Other @www blue chip accounts include BHP Billiton, AMP Capital, Engin, ING Direct, Seven Network, and Brookfield Multiplex.
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