The Great Australian Survey, an established provider of opt-in consumer data has launched a sister web-site, The Great Australian Business Survey focusing on the B2B market.
In the past five years The Great Australian Survey has grown to become a highly respected source of profiled opt-in consumer data in Australia. “We are using this experience and success to launch The Great Australian Business Survey with the intention of bringing the same level of responsive, targeted data to the B2B market,” said Managing Director Aaron O’Sullivan.
“While there are existing sources for B2B data in Australia, up until now no-one has focused on collecting B2B data online. There is an especially large gap in the market for opt-in, spam compliant email data, and we expect to fill that gap.”
“Clients will have access to a growing database of high quality B2B data which can be used for research projects, CPM campaigns, Performance Campaigns, co-registration and sponsored questions.”
“The survey is open to both employees and employers and in return for taking part we offer a range of great prizes, including cash, holidays and computer and software packages,” said Mr O’Sullivan.
The survey collects detailed demographic, company and purchasing authority data on people who join and complete the questionnaire.
The survey is open to anyone in the workforce and comprises a survey covering information such as industry, occupation and job title; company name, size and annual turnover.
Survey participants choose to complete the survey including how much or how little information they share and nominate their preferred contact channels, ensuring the survey obtains 100% opt-in permission and spam-compliant data.
For more information on participating in the survey or obtaining data visit: www.ausbizsurveys.com.au.
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