Leading online marketing agency, First Rate has been appointed by Ted’s Cameras , Australia’s largest independently owned digital camera store chain, to manage and drive its Search Engine Optimisation (SEO) program.
First Rate won the company’s SEO account after a fiercely-contested bid process, involving nine other agencies from Sydney and Melbourne.
The veteran online marketing agency, which has 40 staff and offices in Sydney and Auckland, has already begun SEO on the www.Teds.com.au website, producing significant increases to the company’s natural search engine rankings and online traffic.
Tom Skotidas, head of marketing at First Rate said, “We are proud to be working with Ted’s Cameras, a market leader in digital cameras in Australia. Our SEO work has already produced increases to Ted’s natural rankings, against the camera category’s most popular keywords. We are committed to driving Ted’s Cameras to be the online leader in digital cameras.”
Jason Robertson, online marketing manager of Ted’s Cameras said, “We went through a very rigorous procedure, interviewing nine different agencies. After a long, detailed pitching process, First Rate was the clear choice for us; their transparency, communication style, and consistent results with their clients were the main reasons for appointing them. And we are now seeing the results for Teds.com.au.”
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About Ted’s Cameras
Ted’s Camera Stores (www.teds.com.au) was established in 1970 by Ted himself. After selling the business in 1983 to the Blythe and Evans families, it grew to 22 stores around the country. After the death of Ron Evans, Ted’s is now owned by the Blythe family and has just opened its 23rd store in Northland Shopping Centre, Victoria.
Headed up by Richard Robertson, MD, the small but dedicated Head office team are ably assisted by their 250+ camera experts out in the field. In 2010, Ted’s will again be putting 100,000+ digital cameras in to the hand’s of Australian’s and printing more than 7,000,000 of their favourite pictures.
About First Rate
First Rate (www.firstrate.com.au) is one of Australia’s leading online marketing agencies, specialising in search engine optimisation (SEO), search engine marketing (SEM), and performance online advertising. They are recognised as leaders in developing strategies and tactics that help their clients dominate the search engines and grow their online market share.
First Rate works with many of Australia’s leading blue chip brands. Its clients are spread over 50 industries including retail / e-tail, financial services, education, energy, travel, and CRM.
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