PR and marketing

Media Release: Become Australia’s LEGO Building Champion these school holidays

Catriona Pollard - Friday, March 25, 2011

Parents looking for fun, exciting and challenging activities these Easter school holidays can encourage their children to enter the National LEGO® Building Competition.

LEGO Australia in conjunction with Toyworld stores are searching for the nation’s best LEGO builder, with entries being accepted in Toyworld stores during the month of April.

Now in its second year, the competition gives Australian children the opportunity to use their creativity and imagination to build the LEGO model of their dreams for the chance to win a family trip to LEGOLAND® California.

LEGO Certified Professional Ryan McNaught said, “The National LEGO Building Competition is a great activity for kids to participate in these school holidays. LEGO is both fun and educational; it encourages children to keep their minds active while they are away from school.”

“The competition provides kids with the chance to use their creative skills to come up with the best model possible. I suggest they take inspiration for their models from all around them, from the world they live in, TV shows and the books they have read.”

“Building the perfect model will provide hours of entertainment. To get their model just right they should not just build one thing, but  build lots of different things and then choose their favourite one to enter,” said Mr McNaught.

All children interested in entering are required to build a LEGO model, take a photo of the model and present it with a completed entry form to their local Toyworld store. Entries can be submitted to any Toyworld store from 1st to 30th April 2011 and will be on display for the duration of the competition.

The Grand Prize winner will receive return flights to Los Angeles for four people, five nights accommodation in the luxurious Grand Pacific Palisades Resort and Hotel, admission for four people to LEGOLAND California theme park for four days, and $1,500 spending money. 

There will also be the chance to win store and state prizes with winners receiving $50RRP and $100RRP worth of LEGO toys respectively. All entrants will receive a Junior LEGO Master Builder Certificate.

Start building now!

Visit www.toyworld.com.au or visit your local Toyworld store for more details.

-Ends-

Notes to the Editor
Since 1932, when Ole Kirk Christiansen, a carpenter from Billund, Denmark, began making wooden toys in his workshop, the name LEGO has been synonymous with creativity and learning through play.  LEGO is proud to carry on its historic tradition of learning through fun and creative play by announcing the National LEGO Building Competition.

About the LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children, employing approximately 7,000 people globally. The LEGO Group is committed to the development of children’s creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.


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