PR and marketing

Catriona Pollard spoke last month about how small business owners can utilise social media

Catriona Pollard - Wednesday, September 07, 2011

Last month Catriona spoke at an event hosted by the Leichardt and Annandale Business Chamber.

Catriona spoke in front of a small group of local business owners about social media for business. She took them through the basics of what social media is and how it can be used by business owners to interact in various social media spaces, as well as how to create content to expand visibility and online reputation.

Here is what Anitra Morgana, Executive Officer at Leichhardt & Annandale Business Chamber had to say about Catriona’s ‘Social Media for Business’ session:

“Catriona faced a group of small local businesses for many of whom social media was a scary and impenetrable world.

With patience and insight she removed the overwhelm and foreignness that social media can be, creating instead a context whereby the investment of time and resources was seen to be relevant and necessary part of an overall marketing strategy
 
Catriona brought alive some real communication possibilities, lighting up the faces in the room as they saw beyond the unknown and alienating technical jargon.
 
This opened up a room of challenges – but also an ocean of possibilities and opportunities. The room was engrossed. Through offering practical tips and simple steps Catriona left people excited and inspired, with new worlds beckoning and all asking for more.”


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