Yesterday I had corn & quinoa soup for lunch. So what? I hear you ask. About a year or so ago a cafe in Crows Nest called Montagu started following me on Twitter.
As a result of conversations on Twitter I started going there for lunch and having business coffee ‘catch ups’ there. In the last month or so they have started tweeting me what soup they have on.
Why this is special is because I’m vegetarian. So in winter I struggle to find soup in cafes that I can eat (as most vege soups are made with chicken stock).
Now mid morning, if Montagu have a vege friendly soup available for lunch, they tweet it out and include my twitter handle so it comes into my ‘mentions’ section of Twitter.
I love it! It means I get to eat yummy soup that I know is vege friendly. And how clever of them to use such a creative way to generate business!
Learn how to do your own PR! – My next one day workshop on PR and media releases that get results is on next Thursday (11 August). Learn how to construct a PR strategy including how to develop media angles, pitches, media releases, articles, case studies and editorials. You will also learn how to strategically use these tools to maximise your chance of achieving your PR objectives. Sydney Writers’ Centre. Book now!
I hope you enjoy this newsletter.
________________________________________
Using PR and social media to engage a community
Macquarie University has been running the annual Women, Management and Work Conference for 23 years, with the 2011 conference focusing on Women and Leadership: Ignite your strengths. Leading women spoke about how women can use their unique strengths to become influential leaders.
This year, Macquarie University once again asked CP Communications to run the PR and social media of the event as well as the sponsorship drive. CP Communications drove engagement and registrations by expanding and renewing the online community, in addition to traditional PR strategies.
The focus of our strategy was to use the various issues the conference would cover, to strike a chord with the target audience. We wanted a long lasting campaign that didn’t end when the conference did.
We reignited the conversation in the online community “Women at Work Australia” which included blogging, Tweeting, Facebook and a YouTube channel. We also added a new platform, a LinkedIn group.
CP Communications identified that the media talent were the conference speakers and invited them to be involved in PR. We sent media releases, various pitches and invited the speakers to provide contributed articles, which were pitched into online publications
Yet again we achieved amazing engagement and print and online coverage.
Read how we achieved these results at CP Communications – Success Stories
________________________________________
YouTube for business - How to create a professional YouTube Channel
We can all be TV stars now by starting a YouTube TV channel. Creating compelling videos helps you engage with your target audience and is a great way to bring exposure to your business and also a way to position yourself as a thought leader or expert in your field.
Here are some tips for creating quality videos:
- Use a good camera.
The whole point of a YouTube video is to visually show or demonstrate your product, service or expertise. There is no point in uploading a video onto YouTube that is fuzzy, dull or blurry. - Get the lighting right.
Again the whole point of YouTube is to visually get your message across professionally and that also includes making sure the video looks professionally made. Make sure the lighting is even and that there are no dark shadows. - Buy a good microphone.
There is nothing more frustrating than trying to decipher what someone is saying while watching a video. If you want your messages, tips and advice to be clear investing in a good quality microphone is a good idea. Also, remember to test the sound before doing the whole recording. - Aim for one to five minutes.
Your audience will probably be busy people who have short attention spans. With that in mind your audience will most likely press stop after the two minute mark. If you can, create short two minute videos but if you have to go over be sure to keep within the five minute range.
Read more tips and how to set up your channel on the Public Relations Sydney blog.
________________________________________
Upcoming events
Here are some events coming up that we thought you might be interested in:
Brand Management
This one-day master class workshop will equip participants with the core knowledge and skills necessary to successfully and profitably manage a brand. Learn about brand equity, brand research, positioning and managing your brand and brand building. This workshop is designed for marketers and senior managers who have responsibilities over one or more brands within their organisation.
4 August 2011– Brisbane, Queensland
Social Media Women August: Learn about social media's role in the health industry with Heidi Allen of BodyinMind.org
Finding information about health is one of the highest uses of search engines today. Is the information we find reliable? How do we know? Is my doctor using social media? How do I feel about my health information going online? Heidi will help you understand the challenges of implementing a digital and social online strategy in a quickly evolving business ecosystem.
9 August 2011 – Sydney, NSW
Doing Business Online: The Latest Trends and the Legal Risks
The internet and Smartphones are now being used by many for business purposes. During this seminar a panel of expert speakers will present information about the latest trends and techniques being used by businesses. The legal risks of conducting an online business and how business owners can cover themselves will also be discussed.
9 August 2011 – Robina, Queensland
PR and Media Releases That Get Results with Catriona Pollard
Catriona will teach you how to construct a PR strategy that gets results. By the end of this workshop you will understand how to come up with a media angle, write a pitch, media release, article, case study and editorial. You will also learn how to strategically use these tools to maximise your chance of achieving your PR objectives.
11 August 2011 – Sydney, NSW
AFR Leadership Conference
The Australian Financial Review Leadership Conference 2011 brings you a fresh look at corporate leadership. At this one day conference learn about how to get the best out of multigenerational workforces, how to be a leader in the aftermath of a crisis and the importance of strategic HR.
16 August 2011 – Sydney, NSW
Integrating Online Services to your Existing Community Engagement Strategy
The explosion of online communications tools offers an enormous and often untapped potential to address a great deal of challenges faced by community engagement practitioners. Topics to be explored include the integration of online strategy with traditional methods of community engagement and examples of effective online strategies.
30 - 31 August 2011 – Melbourne, Victoria
Comments
Post has no comments.