Director of CP Communication, Catriona Pollard been quoted in Smart Company's lead story The entrepreneur’s to do list by Nina Hendy.
So
many businesses start the New Year with grand plans for improvement,
but far fewer actually implement those plans. Don't let the start of a
New Year go by without taking action. Here are 10 items that should be
on the top of every entrepreneur's to do list.
9. Get serious about PR
You might not yet have the capital to hire a public relations firm to spruik your business, but there's a lot you can do yourself to spread the word regardless.
Catriona Pollard, director, CP Communications says embracing social media, networking, updating your website and gathering customer testimonials is a good start.
"You can also write an article that positions you as an industry expert and offers topical, helpful information. Ensure it is written in an objective, informative and entertaining manner," Pollard says.
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