PR and marketing

Reputation matters- Klout, Kred, and the growth of the social recommendation economy with Kate Carruthers.

How do you measure reputation on social media? It’s so much more than the number of followers you have.

Both Klout and Kred measure influence based on your ability to drive action. The Klout Score uses data from social networks to measure true reach, amplification and network impact. Kred analyses billions of tweets from the last 1,000 days to calculate your Kred. Every interaction you have made in that time is part of your score. It measures Influence and Outreach level.

But are they accurate? Kate will explain the new social recommendation economy and why reputation matters. She will discuss how to make the new social recommendation economy work for you.

About Kate:

Kate Carruthers is an expert and forecaster in online collaboration, social media, digital integration, unified communication, email and search marketing.

With extensive experience in senior executive roles for diverse organisations such as GE, AMP, Westfield and State Government she currently works in business strategy and implementation roles. Kate has also lectured in postgraduate business at Macquarie University and taught TAFE level courses in business and management.

She is Co-Founder of Social Innovation Sydney and was a long standing member of the Institute of Electrical & Electronics Engineers and is a Senior Member of the Australian Computer Society. She is on the Advisory Board for the　Schools of Computer Science & Software Engineering and Information Systems & Technology at the University of Wollongong.

Kate is currently studying law part time as an external student with Queensland University of Technology.

Twitter: @kcarruthers 
Blog: http://katecarruthers.com/blog/

Please note: This month's Social Media Women is being held on the FIRST Tuesday of the month as the second Tuesday falls on Valentines Day.

A not to be missed event- learn about the new social recommendation economy and why reputation matters.

Register now for our February event at

Date: Tuesday 7 February 2012 (First week in February)
Time: 6:00pm - 8:30pm
Venue: The Supper Club at the Oxford Hotel,
134 Oxford st, Darlinghurst.

(Enter the Oxford St side of the hotel and walk up the stairs. Metered parking is a few steps away on Bourke St, $1.10 per hour)

Catriona has written an article for Dynamic Business about how speaking, networking and organising events can help build your business' profile.

Decoding the world of marketing and PR can be a challenge, especially for a small business. Uncover the many elements of effective marketing and public relations and identify the right strategy for you and your business.

Catriona Pollard will share tips with you on how to build the profile of yourself and your business through events. This will include attending networking groups and exhibitions, and public speaking.

Other topics to be covered include:

• Why you should use PR, and its benefits
• How to make the most of media coverage
• Sources you can use to gain free publicity
• The role of social media as part of your PR strategy

Don’t miss this rare opportunity!
Top tips and hot topics in the one event!

Date: 16 September 2011
Time: 3:00 PM - 5:30 PM (doors open at 2:30 PM)
Venue: Level 47, MLC Centre 
            19 Martin Place, Sydney, 2000

Register now for this event, click here.

Speakers and their topics have been announced for the first Wholistic Business Network International Not for Profit Symposium, “Destination Blue – See(d) a new Dream” .

The event provides three days of Inspiration, Meditation, Communication & Celebration, from the 10th-13th September 2009 in Ibiza, Spain.

What is the event all about?
You will have the chance to source some of the best networking, marketing, business and technology products & services to support you on your path to making a difference on the planet.

•  Get connected to a world of difference and open doors!
•  Learn new skills & gather new 'cutting edge' information & technology
•  Discover joint ventures, affiliate programs & network your business
•  Learn strategies & tools from the symposium to use in your chosen roles
•  Enjoy the magic of so much, much more...

After listening to these inspiring speakers you will gain useful insights and techniques to use on your path to make a difference in our world. You will also walk away from this event with a greatly enhanced personal & professional network.

Speakers include:

Greg Meyer, Greg Meyer Seminars presenting on The Art of changing Paradigms - The four winds of change

Sandhi Spiers, founding Director of WBN presenting on Mastermind – playing a bigger game

Kenny Pask, Ananda Spiritual Tours, presenting on What has diet to do with climate change?

Dr Mhairi Livingston, Humanity Unites Brilliance, presenting on Humanity Unites Brilliance - where we connect to change our world” …a new model for business and humanitarian giving.

Janeen Sonsie, MojoCircle, presenting on  Doing Business with Spirit – The New Business Paradigm ... but what is it really?

As well as a documentary film screening, directed by Maryella Hatfield, titled The Future Makers.

To find out more or to register for the event visit the Wholistic Business website.