PR and marketing

Reputation matters- Klout, Kred, and the growth of the social recommendation economy with Kate Carruthers.

How do you measure reputation on social media? It’s so much more than the number of followers you have.

Both Klout and Kred measure influence based on your ability to drive action. The Klout Score uses data from social networks to measure true reach, amplification and network impact. Kred analyses billions of tweets from the last 1,000 days to calculate your Kred. Every interaction you have made in that time is part of your score. It measures Influence and Outreach level.

But are they accurate? Kate will explain the new social recommendation economy and why reputation matters. She will discuss how to make the new social recommendation economy work for you.

About Kate:

Kate Carruthers is an expert and forecaster in online collaboration, social media, digital integration, unified communication, email and search marketing.

With extensive experience in senior executive roles for diverse organisations such as GE, AMP, Westfield and State Government she currently works in business strategy and implementation roles. Kate has also lectured in postgraduate business at Macquarie University and taught TAFE level courses in business and management.

She is Co-Founder of Social Innovation Sydney and was a long standing member of the Institute of Electrical & Electronics Engineers and is a Senior Member of the Australian Computer Society. She is on the Advisory Board for the　Schools of Computer Science & Software Engineering and Information Systems & Technology at the University of Wollongong.

Kate is currently studying law part time as an external student with Queensland University of Technology.

Twitter: @kcarruthers 
Blog: http://katecarruthers.com/blog/

Please note: This month's Social Media Women is being held on the FIRST Tuesday of the month as the second Tuesday falls on Valentines Day.

A not to be missed event- learn about the new social recommendation economy and why reputation matters.

Register now for our February event at

Date: Tuesday 7 February 2012 (First week in February)
Time: 6:00pm - 8:30pm
Venue: The Supper Club at the Oxford Hotel,
134 Oxford st, Darlinghurst.

(Enter the Oxford St side of the hotel and walk up the stairs. Metered parking is a few steps away on Bourke St, $1.10 per hour)

Mobile technology is changing the way customers use and interact with brands. Smart phones have become a personal, direct way to interact with your audience through personal branding applications (PBAs), also known as apps.

Here are a few things that you might not have considered about creating an app for your business:

• You can use apps to take the consumer relationship to a whole new level. Create an app that is useful, informative or funny. This will facilitate connection with the brand through its value and share-ability, and your brand will be rewarded with loyalty and positive sharing.
• We’re really still only in the early days of brands interacting with targeted consumers based on opt-in preferences. With mobiles, brands can use such things as location-based services to deliver even more relevant information and experiences to mobile customers.
• Successful brands will be those that listen to and learn from customer insights, both positive and negative. This can move the direction of the brand for the better. Apps could be a way for your customers to provide this feedback.

Brand strategists need to evolve and keep pace with the interactive world of smart phones. Why not start thinking about what kind of app your target audience might use?