PR and marketing

• One of Sydney’s most respected PR Agencies
• Learn from one of the best!
• Get noticed in a small team!

The opportunity exists for a new graduate ideally with some PR Agency experience to get their foot in the PR door!

Pioneers in PR and social media strategies, we’re one of Sydney’s most respected and innovative boutique PR agencies.

People who work with us describe us as “absolute professionals” who are “always on the lookout for new ideas and points of difference.” We work in a proactive way, so our clients can achieve the exposure that’s right for their business goals. Many have remained loyal for almost ten years.

We’re looking for a PR Coordinator who will be a key team member and:

• Assist with PR and social media campaigns
• Coordinate media monitoring
• Responsible for the Agency’s social media
• Assist with media liaison and story ideas
• Assist with writing so much more than just boring media releases!

You will have:

• Completed degree qualifications in Public Relations, Journalism, Business Marketing/Advertising, or a related field
• High level of written and verbal communication
• High level of computer literacy, including the ability to research online, learn how to use new online tools and be proficient in all Microsoft Office applications
• Be flexible, adaptable and ready to learn quickly 

In return we can offer you a fun place to work with a team of like-minded professionals plus the creative stimulation that comes from working with one of the most highly regarded names in the business.

To find out more about what makes us tick read our blog Public Relations Sydney and read our client testimonials on the CP Communications Website  

Catriona Pollard, CP Communications, info(at)cpcommunications(dot)com(dot)au

Call tracking solutions provider Zintel has announced the appointment of Data and Analytics Consultant Sergio Tapia.

In this newly created position he will be responsible for growing Zintel’s analytics capability in order to extend the added value the company provides to its clients.

He brings to the position expertise in analytics honed through his previous roles across various industries including inventory management/procurement, facilities management, call centre operations, insurance and digital publishing. He joins Zintel from Sensis Digital Media where he was responsible for digital metrics reporting and product analytics.

“I’m excited to work with a team that strives to become market leaders through innovation of their product offerings, such as call tracking. I look forward to partnering with our clients to provide insightful analysis and reporting solutions,” he said.

Sergio has a Bachelor of Science in Mathematics, Graduate Diploma in Mathematics and Finance and is currently studying for a Masters of Scientific Studies degree specialising in Pure Mathematics through the University of New England.

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About Zintel
Zintel delivers call tracking solutions which help businesses monitor, optimise and measure both online and offline marketing. They have more than 2,700 customers in Australia that range from small and medium-sized businesses to government organisations and multinational corporations. Zintel is part of the Zintel Group of companies which has successfully been delivering solutions to businesses for more than 15 years. www.zintel.com.au

These days everyone is talking about Facebook and the frequent improvements and changes that are being implemented, but when the person talking is the head of Facebook in Australia, you tend to sit up and listen.

Presenting at a Business Connect event, Facebook’s Paul Borrud focused on interaction, engagement and relationships.

For people who are not quite aware of the enormity of Facebook, Paul offered some impressive numbers.

• There are 400+ million users on Facebook worldwide
• 3 billion photos are uploaded per month
• Users connect with 20 million pages each day
• In Australia alone there are 9 million active Facebook users with the over 35 age group the fastest growing group of users

Brand Pages
Traditional advertising methods tend not to be effective on Facebook.  Paul explained the concept of creating an interactive brand page or ad that engages the user and encourages them to ‘share’ the information they like with friends.

It’s easy to get your page wrong. The common mistake is when a message or product is pushed relentlessly through the page rather than the company listening and interacting with consumers.

Paul recommends:
• Initiating the conversation but let people continue the conversation.
• Listen to customers but only react and respond when relevant.
• Let the page show the ‘behind the scenes’ and personality of the brand.
• Make sure your social media strategy fits into a larger digital marketing strategy.
• Make it easy for users across all social media; use the same name where possible for Twitter, Facebook, blog etc.
• 70% of the communication should come from the community with only 30% originating from the brand.
• Look around the corner, things move fast and you need to stay on top of changes and what is being said about your brand as well.
• Be authentic. The key to all good social media, don’t try and sell.

Engaging Advertisements
New advertising options on Facebook extend much further than click on a link.

Users, who have been targeted as the desired demographic, are offered options such as engaging in a short poll, giving and receiving virtual gifts with friends, sharing the ad or page with friends and one of the most simple and yet effective actions, clicking ‘like’ on an ad or page.

This information can then be used in the ad making it even more effective. For instance, if you see an ad for a brand of makeup and underneath it names three of your friends as fans of this product, you are more inclined to click on the ad. There is, in fact, a 68% increase in brand interest when users know friends endorse the product or service.

Social Plugins
Relatively new in Australia but well and truly up and running in the US, Paul explained the way Facebook’s social plugins will extend social engagement beyond Facebook.

 As more businesses include the HTML code for social plugins on their website, people can log in to a news site, for instance, and see what stories their friends like or have commented on.  This community interaction on different sites is set to be the next phase of the internet and is being termed Web 3.0.

In a nutshell, you could be on any site and click that you ‘like’ it and this information will be shared on Facebook with your friends. This is just the next step in the world of Facebook and as its popularity continues to grow there are sure to be more advancements just around the corner.