Next month our CPC friend, Tony Hollingsworth, is joining Steve Andrews on The Black Dog Ride to raise community awareness of depression across Australia and funds for The Black Dog Institute.
He will be combining two of his passions: riding motorcycles and connected media to join over 70 other riders travelling over 6000kms in 15 days, staying in 14 different country towns across 4 states in Australia. He has committed to raising $5000 for The Black Dog Institute, using his Tony Black Dog Ride Fundraising Page
From Tony:
How you can help me
Buy a ticket for $30 to my launch event on Monday 23rd August 2010 at 6pm, Vivo Cafe . Ticket holders can win great prizes being raffled and auctioned on the night. Proceeds from ticket sales and prizes will help me cover my costs for The Black Dog Ride awareness-raising campaign. All surplus funds raised will be donated via my Tony Black Dog Ride Fundraising Page.
Why I can make a difference
Connected media such as Twitter, Facebook and blogs can be used for social good. If you know me, you'll know that I value relationships, community, connecting, sharing, learning & helping others. I am skilled at reaching out to others, building community and connecting people for business or social benefit. I will put these skills to work and amplify awareness for this cause using my dedicated blog - Tony's Black Dog Ride. This collaborative blog is open to everyone to share their stories. Contributions have started appearing and many more are coming. With the support of the community we are going to post, share, "retweet", learn, comment and discuss. Together we will raise awareness of depression (and funds) for the The Black Dog Institute.
How will the success of this of this be measured?
We will see an increase in donations for all participants in the The Black Dog Ride as each participant has their own fundraising page, like mine.
We will see an increase in subscribers to my Tony Black Dog Ride collaborative blog and numbers of shared stories (posts) as I work to raise awareness. Already people have come forward privately (after I sent this tweet) to tell their stories and I will post these shortly. I will provide regular updates to the community, sharing posts, tweets and reporting number of subscribers and comments to the blog.
Why I want to help raise awareness and funds
Depression has for many years been an illness close to my heart. It has affected my family and friends, and has presented serious life challenges for me and my community. In the process of overcoming these challenges I have learnt much about depressive illness. I feel compelled to share these experiences in order to help others who may be facing similar challenges. The way that I know I can help is by getting involved in "the Ride to the Red Centre"
Summary
Buy a ticket for $30 to my launch event on Monday 23rd August 2010 at 6pm, Vivo Cafe. I look forward to seeing you there. If you can't be there, you can still buy a ticket and a chance to win.
Would you like to donate a prize for my event? If you or your company would like to donate products or services to be raffled or auctioned at my event, contact me (scroll to bottom of page for details). I'd be happy to support you and add you to my Supporters Page.
Use our mutual connections and your own across connected media to support the cause. Retweet, link and share to raise awareness. Here is the link to the The Black Dog Institute.
If you have any experiences with depression you would like to share, post them straight to the blog, contact me via email, or phone 0410 665 832
Tony's Black Dog Ride #TonyBlackDogRide on Twitter
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