Read the full article here.
PR and marketing
Our client The Dubs explain social media ROI on DynamicBusiness.com.au
Catriona Pollard - Tuesday, October 04, 2011
CP Communications client The Dubs was featured on B&T
Catriona Pollard - Wednesday, June 01, 2011
Andrew Frith, Social Media Director at The Dubs, talks about Social TV in an article on B&T.
Isn't it time sport goes social?
I am sure you will agree that watching a game of Aussie Rules, or Rugby Union, or whatever sport it is you are into, at home by yourself is never as fun as watching it live at the game amongst the cheers and the screams, the boos and the sledging.
Next time you’re on the couch watching a game you will be able to feel like you are in the midst of the action – well as soon as the sporting broadcasters, carriers and content producers start embracing Social TV.
To read the full article, click here.
Media release: The Dubs makes a new appointment
Catriona Pollard - Monday, April 18, 2011
Digital engagement agency, The Dubs has announced the appointment of Richard Banham to the role of Digital Brand Development.
The new position has been created to concentrate on educating brands on the importance of telling great stories to their audience through social and digital channels.
Richard Banham, Digital Brand Development at The Dubs said, “My role is to educate brands to think about their audience beyond their products and how social channels can deliver ROI.”
In his previous position Richard Banham was the Business Development Manager for HMKM in London where he was responsible for building relationships with international brands and department stores.
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About The Dubs
The Dubs is a digital engagement agency which creates environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other. The agency has 15 years experience working with brands, content producers and their audiences such as ING Direct, AMP Capital and Bayer Animal Health in Australia and media groups such as the BBC, ITV and FremantleMedia in the United Kingdom. http://thedubs.com/
CP Communications client The Dubs were featured in Management Today
Catriona Pollard - Tuesday, February 22, 2011
Media Release: The Dubs announces new Group General Manager and relocates their Social Media Director to Sydney
Catriona Pollard - Thursday, February 10, 2011
Digital engagement agency The Dubs has announced the relocation of Social Media Director, Andrew Frith from the UK to be based permanently at The Dubs Sydney office, as well as the promotion of General Manager of The Dubs Australia, Tristan Fawley to Group General Manager.
Andrew Frith’s move from the London office, where he has been based for the last eight years, will allow the Sydney office to take advantage of Andrew’s 20 plus years of experience in the digital arena to provide a more specialised social component to all projects and accounts.
Andrew’s experience spans five continents predominately in multi-media, film and video. He was originally based in San Francisco at the time of the first wave of internet businesses.
“In the London office I was the social strategist for our UK based clients. Moving to our main office in Sydney will allow me to work with our whole client base, providing a larger social offering for The Dubs as a whole.”
“I'm looking forward to the opportunity of working on new and creative ways of integrating content and audiences online,” said Mr Frith.
Tristan Fawley has been at The Dubs for eight years, originally as Creative Director and for the past four years has been the General Manager of The Dubs in Australia.
Tristan’s promotion will see him responsible for the overall company profit made up of The Dubs Australia, The Dubs UK and sister digital financial communications agency, The Currency. His promotion is the result of organic growth of the company.
In his previous role, Tristan gained extensive hands on operational experience which will greatly assist him in his new role as Group General Manager.
“I am really looking forward to moving the overall group business forward across Australia and the UK as well as building further links between the offices and growing the business globally,” said Mr Fawley.
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The Dubs is a digital engagement agency which creates environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other. The agency has 15 years experience working with brands, content producers and their audiences such as ING Direct, AMP Capital and Bayer Animal Health in Australia and media groups such as the BBC, ITV and FremantleMedia in the United Kingdom.
Media Release: Iposoft relaunches as The Currency
Catriona Pollard - Tuesday, January 25, 2011
Digital financial communications agency Iposoft has relaunched as The Currency to reflect the changing nature of contemporary marketing and communications.
The Currency is part of the original @www parent company which relaunched last year as The Dubs.
The Currency General Manager, James Rintoul said, “We believe the financial communications and the digital industry are changing, so we have relaunched to reflect this and our changing direction.”
“Financial communications have historically focused on supporting traditional marketing avenues. Audiences have made a significant move into social environments and the focus is now on building relationships.”
“In the past there have been fairly limited avenues for companies when it comes to keeping their shareholders up to date. This usually involved posting an annual report out once a year.”
“With more and more people engaging online and through social media platforms it is an obvious choice for companies to engage with their shareholders through digital mediums.”
“We believe investor acceptance of digital communication has reached a tipping point and is now the preferential channel for them.”
“Digital gives investors immediate access to information they need to make an informed decision while for corporations and financial intermediaries it significantly speeds up investor processes and significantly reduces costs from traditional paper based approaches.”
“This is where The Currency comes in - we provide advisory services to drive investor engagement and uptake and we use digital channels to do this with great success,” said Mr Rintoul.
The Currency provides digital financial communications services including equity capital raisings, mergers and acquisitions, private equity, investor relations and corporate marketing.
The Currency is a long standing independent in the digital financial communications industry with offices in Sydney and London.
The agency has more than 15 years experience working across corporate actions and transactions in Australia and the United Kingdom. Some of the corporate brands they have worked with include BHP Billiton, Telstra and Thames Water while the investment banks they have worked with include Credit Suisse, Goldman Sachs, Macquarie Bank, Merrill Lynch, RBS and UBS.
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The Currency is a digital financial communications agency which focuses on driving investor engagement and uptake by using digital channels. The agency has over 15 years experience working with large corporate brands and investment banks including; BHP Billiton, Telstra, Thames Water, Credit Suisse, Goldman Sachs, Macquarie Bank, Merrill Lynch, RBS and UBS both in the UK and Australia.
Media Release: The Dubs broadcasts a social media series for Tony Ferguson Weightloss across Facebook and Skype
Catriona Pollard - Tuesday, November 16, 2010
Digital engagement agency The Dubs has launched a conversation campaign for Tony Ferguson Weightloss being broadcast on social platform Facebook and integrating Skype video diaries.
Called the Tony Ferguson ‘Buddies’, the initiative uses Facebook and Skype to stimulate conversation between two recruited buddies selected to diarise their eight week Tony Ferguson Weightloss program using each other for support and inspiring others to do likewise.
The Dubs Managing Director, Josh Frith said, “the Buddies were chosen from a global recruitment drive across the Tony Ferguson Facebook channel - they are genuine people looking to support each other as they undertake the Tony Ferguson program to reach their weight loss goals.”
“We wanted to capture the real experiences people go through when looking to lose weight. We all know it’s hard without support so this is where the Tony Ferguson program kicks in with the buddies lending encouragement to each other as well. Building a global community where everyone is sharing a common purpose and are each others ‘buddy’ is really important.”
“The two buddies are real people so the weekly journey and video diaries will be unpredictable. These people have holidays planned, children home for holidays, and guests staying bearing alcoholic and carb ridden gifts.”
“Followers of the Facebook series will get to see how our buddies manage their weight loss program in the face of distraction and temptation. We think they’ll relate to the buddies and they can share their own personal experiences with the buddies and build support to others looking to lose weight.”
“Given people like to share their stories and offer advice through social media channels we believe it provides the brand and its founder Tony Ferguson with the perfect channel to become involved. Tony Ferguson participates in the conversation by offering advice which positions the brand as experts in the field to their audience,” said Mr Frith.
The campaign is targeting audiences in the UK, Australia, New Zealand and South Africa solely through the Facebook series and Skype video diaries.
The Dubs has developed the digital strategy and content planning incorporating audience definition, content development and seeding.
The success of the campaign will be measured by increased interaction, new Facebook likes, fan engagement on the Facebook page as well as the amount of traffic driven to the respective Tony Ferguson websites.
The campaign can be followed by ‘liking’ The Tony Ferguson Weightloss Program on Facebook http://www.facebook.com/TonyFergusonWeightloss.
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The Dubs is a digital engagement agency which creates environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other. The agency has 15 years experience working with brands, content producers and their audiences such as ING Direct, AMP Capital and Bayer Animal Health in Australia and media groups such as the BBC, ITV and FremantleMedia in the United Kingdom.
Media Release: The Dubs is growing in strength with five new appointments
Catriona Pollard - Tuesday, September 28, 2010
Digital engagement agency, The Dubs, is going from strength to strength announcing the appointment of five new staff members in the areas of production, web development, systems administration and web analytics.
New appointments include Producer Lucy Scott; Associate Producer, Susi Jenkinson; Development Manager, David Huby; Lead Analyst, Kenneth Wong and Systems Administrator Aron Mamsirov.
The Dubs Creative Director, Tristan Fawley commented, “We are thrilled with the appointment of the five new team members. Their knowledge and experience will add strength and depth to our existing team of professionals that our new and established clients will benefit from.”
“The five new appointments all have extensive experience from a range of different backgrounds both nationally and internationally that will help to deliver the exceptional results that clients have come to expect from The Dubs.”
“The appointment of Kenneth Wong as Lead analyst comes after the decision to move analytics in-house to offer a more personalised service to clients.”
“We have been expanding and growing the Sydney office and the new additions come off the back of some great wins and campaigns that we are soon to launch,” said Mr Fawley.
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The Dubs is a digital engagement agency which creates environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other. The agency has 15 years experience working with brands, content producers and their audiences such as ING Direct, AMP Capital and Bayer Animal Health in Australia and media groups such as the BBC, ITV and FremantleMedia in the United Kingdom.
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