Leading online marketing agency, First Rate has been appointed by IG Markets, Australia’s largest specialist in Contracts for Difference (CFD) and Foreign Exchange trading, to manage and drive its Search Engine Marketing (SEM) program.
First Rate won the company’s SEM account after a fiercely-contested bid process, involving several other agencies from Sydney and Melbourne.
The veteran online marketing agency, which has 40 staff and offices in Sydney and Auckland, will begin working on the IG Markets account in March.
Tom Skotidas, head of marketing at First Rate said, “We are proud to be working with IG Markets, a recognised market leader in CFD and forex trading. We will be using all of our agency’s search marketing experience and technology to maintain and grow IG Market’s market share, in CFDs and forex.”
Mr Tamas Szabo, CEO of IG Markets said “With the aim of leading our category, we have engaged First Rate to run the PPC strategy for IG Markets.”
“After spending time researching the market, we believe that First Rate are the preeminent Search Engine Marketing agency and their commitment to leading technology and innovation fits well with our own business model. We are excited to form this partnership,” said Mr Szabo.
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First Rate is one of Australia’s leading online marketing agencies, specialising in Search Engine Marketing (SEM), Search Engine Optimisation (SEO), and performance online advertising. They are recognised as leaders in developing strategies and tactics that help their clients dominate the search engines and grow their online market share.
First Rate works with many of Australia’s leading blue chip brands. Its clients are spread over 50 industries including retail / e-tail, financial services, education, energy, travel, and CRM.
IG Markets specialises in financial derivatives, principally Contracts for Difference (CFDs) on shares and indices, as well as being a leading dealer in margined Foreign Exchange. Their clients include brokers, fund managers and trading companies as well as private investors. IG Markets is part of the IG Group, a UK FTSE 250 member with over 75,000 active clients worldwide. The group has offices in Melbourne, London, Singapore, Chicago, Dusseldorf, Paris, Madrid, Milan, Tokyo and Stockholm.
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