Aprimo®, a global leader in cloud-based integrated marketing software, has launched enhancements to its Integrated Marketing Management solutions. These additions combine the capabilities of Teradata and Aprimo and provide innovative Marketing Operations, Multi-Channel Campaign Management and Marketing Performance Measurement capabilities.
Aprimo added a new offering to its Integrated Marketing Management suite, Aprimo Real-Time Interaction Manager, an inbound marketing and offer management solution that analyses all customer interactions to ensure the best offer for each customer is delivered in real-time. These new capabilities help Aprimo clients drive more effective marketing performance.
President of Aprimo, Bill Godfrey said, “When Teradata acquired Aprimo, we promised our customers that we’d capitalise quickly on the synergies and deliver rapid innovation to continue to lead the Integrated Marketing Management market.”
“We couldn’t be more pleased with our progress, which includes a new inbound marketing solution and enhanced, integrated versions of our Integrated Marketing Management solutions. We will continue to deliver leading solutions that help our customers optimise marketing processes and performance to drive growth in their business,” said Mr Godrey.
Aprimo has also released new versions of two of its Integrated Marketing Management solutions, Aprimo Marketing Studio and Aprimo Relationship Manager. This is the first new product addition and product release for both solutions since Aprimo was acquired by Teradata, and showcases the accelerated pace of innovation across Aprimo’s Integrated Marketing Management suite.
The latest version of Aprimo Marketing Studio includes new features designed to streamline processes and enhance access to campaign data and approvals, including mobile access to marketing materials, enhanced online help and integration with relationship management campaigns.
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About Aprimo
Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. Through the use of Aprimo’s Integrated Marketing Management (IMM) software for B2B and B2C, marketers can integrate their organisations, get control of budget and spends, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionise their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information, call +61 (0) 2 8404 4154 or visit www.aprimo.com.
Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world's leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. Teradata acquired Aprimo in January 2011. For more information, visit www.teradata.com.
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