Online marketing agency, First Rate has been appointed to the Mortgage Choice online advertising account.
Australia’s largest independently-owned mortgage broker, Mortgage Choice is aiming to build its online visibility and increase sales leads captured through a sophisticated online marketing program.
First Rate will be responsible for generating online traffic and sales inquiries for Mortgage Choice, using a combination of affiliate networks and ad portals.
First Rate Head of Marketing & Business Development, Tom Skotidas, said: “Working with Mortgage Choice demonstrates that Australia’s leading brands choose to work with First Rate to drive their online leadership. We are very proud to be working with Mortgage Choice and look forward to growing their online traffic and sales inquiries, and online market share.”
Mortgage Choice senior corporate affairs manager, Kristy Sheppard, said: “We are looking forward to working with First Rate. They have a disciplined approach and proven methodology for online advertising campaigns. This is one of the reasons we chose them to maximise our online traffic and leads in today’s competitive market.”
“Mortgage Choice recently embarked on a marketing campaign that reflects the company’s key values of empowering borrower decision and providing credible guidance. This online advertising component is a key element.”
First Rate is one of Australia’s leading online marketing agencies, specialising in Search Engine Marketing, Performance Online Advertising, and Google Analytics. First Rate works with Australia’s and New Zealand’s leading brands, including Bankwest, Flight Centre, Officeworks, Lenovo, and EziBuy.
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