PR and marketing

Macquarie University’s Faculty of Business and Economics has announced a world first with the launch of new unit this year, “Working with and Employing People with Disabilities.”

The unit is open to all Macquarie University students and those looking for professional development opportunities.

"We believe that this is a world first, to have a unit such as this embedded in a business degree. This unit is aimed at influencing the attitudes of the leaders of tomorrow, so that they will view job applicants through the lens of their abilities, not their disabilities," Unit co-ordinator Sharon Kerr said.

“This exciting new Participation and Community Engagement (PACE) unit is hands on and will give students the skills as a professional to create an inclusive workplace,” she said.

“Diversity is a growing success factor for organisations and our business leaders of tomorrow will be able to gain an insight and appreciation into the positive impact that people who have a disability can have in a workplace.”

The course is being offered by the Department of Marketing and Management, Faculty of Business and Economics and will be available as an online unit from semester two.

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About Macquarie University Faculty of Business & Economics
Macquarie University’s Faculty of Business and Economics offers undergraduate and postgraduate courses in addition to strong academic research in the fields of accounting and finance, actuarial studies, business, economics, marketing and management. www.businessandeconomics.mq.edu.au/

Macquarie University’s Faculty of Business and Economics International Governance and Performance Research Centre Director, Professor Nonna Martinov-Bennie, has been appointed to the Auditing and Assurance Standards Board.

Before becoming an academic, she was a Senior Audit Manager with Deloitte Touche Tohmatsu, managing audit teams for major corporate audit clients. Prof. Martinov-Bennie is a FCPA and FCA and continues to be involved with the profession as a member of several advisory committees.

“It is a great honour, as the only academic member, to be appointed to such a prestigious and important regulatory body. I look forward to contributing my expertise and experience to the Board and its standard-setting activities”, she said.

The Auditing and Assurance Standards Board is an independent statutory agency of the Australian Government, responsible for developing standards and related guidance for auditors and providers of other assurance services.

About Macquarie University Faculty of Business & Economics (FBE)
Macquarie University’s Faculty of Business and Economics offers undergraduate and postgraduate courses in addition to strong academic research in the fields of accounting and finance, actuarial studies, business, economics, marketing and management.

Macquarie University’s new Centre for Workforce Futures has named Raymond Markey as Director and Professor of Employment Relations.

In this position he will be responsible for the strategic planning and operational management of the centre. The mission of the centre is to establish cross-disciplinary collaborations to undertake problem-focused research relating to the workforce and workplace, as well as conduct research on emerging issues for the workforce and workplace.

“I am delighted to be given this opportunity to assist and build the new centre. The centre aims to make a mark academically with production of high quality research outputs and also aims to partner with industry and the community in developing research programs that are of public benefit and socially relevant at regional, national and international levels,” Mr Markey said.

“In other words, we aim to have a significant impact with our research, and I believe that the team that we have assembled in the centre is well placed to achieve that.”

Prof. Markey comes to the centre with 20 years experience in establishing and managing similar university research centres in Australian and New Zealand. He is also the chair for the International Labour and Employment relations Association Study Group on Workers' Participation. 

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About Macquarie University Faculty of Business & Economics (FBE)

Macquarie University’s Faculty of Business and Economics offers undergraduate and postgraduate courses in addition to strong academic research in the fields of accounting and finance, actuarial studies, business, economics, marketing and management.

The Equity, Diversity and Inclusion in the Workplace: Assessing Progress, Issues and Gaps symposium will be held at the Macquarie Graduate School of Management November 24 -25, 2011.

It will be run by Macquarie University’s Faculty of Business and Economics, Department of Marketing and Management and the Centre for Workforce Futures, in collaboration with the Diversity Group (University of Sydney) and Hudson. It will focus specifically on gender and cultural diversity.

Scholars from Macquarie, Sydney and NSW universities will provide brief overviews of their research on issues relating to women, migrants and cultural diversity and engage in panel discussions of the issues raised by their work.

Head of the Department of Marketing and Management, Professor Lucy Taksa said they were fortunate to have a world leading expert as part of the event, “Professor Ozbilgin is an expert in diversity and management and we are very much looking forward to able to share and discuss ideas with all involved.”

“This symposium will reflect on progress, issues and gaps in relation to equity, diversity and inclusion in workplaces and will focus on issues relating to gender and culture using both research and organisational perspectives and practices.”

There will also be other presenters from Macquarie University, the University of Sydney, University of Technology Sydney and the University of NSW. There will be a closing discussion held in the last hour of each day, covering the topics brought up through each presentation.

Details:
Date: 24 November 2011, 9am - 4pm and November 25 2011, 9am - 5pm
Where: Macquarie Graduate School of Management, 99 Talavera Rd, North Ryde
Cost: Free
http://www.mm.mq.edu.au/research/two_day_symposium

Read the full article here.

Yesterday I had corn & quinoa soup for lunch. So what? I hear you ask. About a year or so ago a cafe in Crows Nest called Montagu started following me on Twitter.

As a result of conversations on Twitter I started going there for lunch and having business coffee ‘catch ups’ there. In the last month or so they have started tweeting me what soup they have on.

Why this is special is because I’m vegetarian. So in winter I struggle to find soup in cafes that I can eat (as most vege soups are made with chicken stock).

Now mid morning, if Montagu have a vege friendly soup available for lunch, they tweet it out and include my twitter handle so it comes into my ‘mentions’ section of Twitter. 

I love it! It means I get to eat yummy soup that I know is vege friendly. And how clever of them to use such a creative way to generate business!

Learn how to do your own PR! – My next one day workshop on PR and media releases that get results is on next Thursday (11 August). Learn how to construct a PR strategy including how to develop media angles, pitches, media releases, articles, case studies and editorials. You will also learn how to strategically use these tools to maximise your chance of achieving your PR objectives. Sydney Writers’ Centre. Book now!

I hope you enjoy this newsletter.

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Using PR and social media to engage a community
Macquarie University has been running the annual Women, Management and Work Conference for 23 years, with the 2011 conference focusing on Women and Leadership: Ignite your strengths. Leading women spoke about how women can use their unique strengths to become influential leaders.

This year, Macquarie University once again asked CP Communications to run the PR and social media of the event as well as the sponsorship drive. CP Communications drove engagement and registrations by expanding and renewing the online community, in addition to traditional PR strategies.

The focus of our strategy was to use the various issues the conference would cover, to strike a chord with the target audience. We wanted a long lasting campaign that didn’t end when the conference did.

We reignited the conversation in the online community “Women at Work Australia” which included blogging, Tweeting, Facebook and a YouTube channel. We also added a new platform, a LinkedIn group.

CP Communications identified that the media talent were the conference speakers and invited them to be involved in PR. We sent media releases, various pitches and invited the speakers to provide contributed articles, which were pitched into online publications

Yet again we achieved amazing engagement and print and online coverage.

Read how we achieved these results at CP Communications – Success Stories

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YouTube for business - How to create a professional YouTube Channel
We can all be TV stars now by starting a YouTube TV channel. Creating compelling videos helps you engage with your target audience and is a great way to bring exposure to your business and also a way to position yourself as a thought leader or expert in your field.

Here are some tips for creating quality videos:

1. Use a good camera.
   The whole point of a YouTube video is to visually show or demonstrate your product, service or expertise. There is no point in uploading a video onto YouTube that is fuzzy, dull or blurry.
2. Get the lighting right.
   Again the whole point of YouTube is to visually get your message across professionally and that also includes making sure the video looks professionally made. Make sure the lighting is even and that there are no dark shadows.
3. Buy a good microphone.
   There is nothing more frustrating than trying to decipher what someone is saying while watching a video. If you want your messages, tips and advice to be clear investing in a good quality microphone is a good idea. Also, remember to test the sound before doing the whole recording.
4. Aim for one to five minutes.
   Your audience will probably be busy people who have short attention spans. With that in mind your audience will most likely press stop after the two minute mark. If you can, create short two minute videos but if you have to go over be sure to keep within the five minute range.

Read more tips and how to set up your channel on the Public Relations Sydney blog.

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Upcoming events
Here are some events coming up that we thought you might be interested in:

Brand Management 
This one-day master class workshop will equip participants with the core knowledge and skills necessary to successfully and profitably manage a brand. Learn about brand equity, brand research, positioning and managing your brand and brand building. This workshop is designed for marketers and senior managers who have responsibilities over one or more brands within their organisation.
4 August 2011– Brisbane, Queensland

Social Media Women August: Learn about social media's role in the health industry with Heidi Allen of BodyinMind.org
Finding information about health is one of the highest uses of search engines today. Is the information we find reliable? How do we know? Is my doctor using social media? How do I feel about my health information going online? Heidi will help you understand the challenges of implementing a digital and social online strategy in a quickly evolving business ecosystem.
9 August 2011 – Sydney, NSW

Doing Business Online: The Latest Trends and the Legal Risks
The internet and Smartphones are now being used by many for business purposes. During this seminar a panel of expert speakers will present information about the latest trends and techniques being used by businesses. The legal risks of conducting an online business and how business owners can cover themselves will also be discussed.
9 August 2011 – Robina, Queensland

PR and Media Releases That Get Results with Catriona Pollard
Catriona will teach you how to construct a PR strategy that gets results. By the end of this workshop you will understand how to come up with a media angle, write a pitch, media release, article, case study and editorial. You will also learn how to strategically use these tools to maximise your chance of achieving your PR objectives.
11 August 2011 – Sydney, NSW

AFR Leadership Conference
The Australian Financial Review Leadership Conference 2011 brings you a fresh look at corporate leadership. At this one day conference learn about how to get the best out of multigenerational workforces, how to be a leader in the aftermath of a crisis and the importance of strategic HR.
16 August 2011 – Sydney, NSW

Integrating Online Services to your Existing Community Engagement Strategy
The explosion of online communications tools offers an enormous and often untapped potential to address a great deal of challenges faced by community engagement practitioners. Topics to be explored include the integration of online strategy with traditional methods of community engagement and examples of effective online strategies.
30 - 31 August 2011 – Melbourne, Victoria

Macquarie University’s Faculty of Business and Economics is launching a Bachelor of Marketing and Media, in partnership with the Faculty of Arts, to meet demand from students and industry for a degree that encompasses both Marketing and Media for successful careers in this increasingly integrated market.

Running for the first time in 2012, the degree will focus on the changing media and marketing landscape with emphasis on the theory behind modern marketing principles. Areas of study include marketing strategy and analysis, brand management, digital and social media production.

Program Coordinator, Susie Khamis said, “The Bachelor of Marketing and Media was developed in response to a growing awareness that marketing and media are increasingly intertwined and graduates with knowledge of both fields enjoy a competitive advantage in the marketplace.”

“This was a great opportunity to combine skills, concepts and knowledge in the one degree and have students that are interested in both marketing and media graduate from Macquarie University with a strong, holistic overview of both fields and a range of career prospects.”

“We anticipate this degree will be highly attractive to a whole range of students. All teaching staff have industry experience in their areas of expertise, consisting of widely published academics, professional marketers and award-winning media producers,” said Ms Khamis.

Students will have access to the highest quality media facilities in Australia, with professional studio spaces, industry-standard digital workstations for all production areas, a specially-equipped theatre for screenings, and digital production tools.

The course is three years full-time or equivalent part-time in length, or four years full-time or equivalent part-time with Honours. The Honours program allows students to undertake advanced research and participate in an extended industry internship.

About Macquarie University Faculty of Business & Economics
Macquarie University’s Faculty of Business and Economics offers undergraduate and postgraduate courses in addition to strong academic research in the fields of accounting and finance, actuarial studies, business, economics, marketing and management. www.businessandeconomics.mq.edu.au

About Macquarie Univerity Faculty of Arts
The Faculty of Arts student-centred teaching and learning has been recognised globally as world class. Our focus on the study of ancient, Indigenous and contemporary cultures in their historical, political, cultural and social contexts provide students with a rounded view of the world around them and their place in it. www.arts.mq.edu.au

Macquarie University’s Faculty of Business and Economics is launching a Master of Corporate Governance degree which will be the first of its kind in Sydney.

Running for the first time in 2012, the degree is structured to provide a foundation in corporate governance for qualified business and public sector professionals looking to move into senior management positions that require understanding of risk, governance and control.

Associate Professor of the Department of Accounting and Corporate Governance, Dr Renee Radich said, “Effective corporate governance is increasingly important in today’s global economy, and is vital for brand reputation, value creation and risk mitigation.”

“The course will be taught by business lawyers, accountants and leading researchers that will provide students with an international understanding of developments that have occurred over the last two decades.”

“The new Master of Corporate Governance propels Macquarie University’s position within the business and economics industry to new heights as a quality education provider,” said Dr Radich.

The course runs for one year full-time or two years part-time in length, and students undertake a comprehensive study of corporate governance from a financial, social, cognitive and business perspective.

Applicants must have three years work experience in a related field or an equivalent professional qualification.

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About Macquarie University Faculty of Business & Economics
Macquarie University’s Faculty of Business and Economics offers undergraduate and postgraduate courses in addition to strong academic research in the fields of accounting and finance, actuarial studies, business, economics, marketing and management. http://www.businessandeconomics.mq.edu.au/