PR and marketing

@www Group Managing Director, Josh Frith said, “We believe ‘above the line’ and ‘below the line’ thinking is out of step with contemporary audiences and marketers need a new approach for increasing engagement with consumers.”

“In the past digital has focused on supporting above the line and below the line. Audiences have made a significant move into social environments and the focus is now on building relationships.”

“@www shifted to reflect this change and we began heavily concentrating on engaging with audiences and aligning brands with this engagement process.”

 “Dubz.tv came about a couple of years ago from our work with media groups in the UK and the need for branded content approaches to incorporate their sponsors from on-air.” 

“The Dubs is simply no longer a traditional web development agency, it hasn’t been for some time – hence why we changed the name; as digital has diversified and stitched deeply into marketing we found far more of our work started with defining strategies rather than just the production approach alone.”

 The Dubs is a long standing indie in the digital industry with offices in Sydney and London. The agency has 15 years experience working with brands, content producers and their audiences such as ING Direct, AMP Capital and Bayer Animal Health in Australia and media groups such as the BBC, ITV and FremantleMedia in the United Kingdom. 

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Digital agency, @www has announced the relocation of cofounder and Managing Director, Josh Frith from the UK to be based permanently at @www in Australia.

Mr Frith has been @www Managing Director for over 13 years and is relocating to Sydney with the aim of expanding the growth of the multiplatform and branded content aspect of the business.

“I am looking forward to working with the @www Australian team directly again after being based in the UK for more than six years.” 

“As the Managing Director I will be working with the management teams to ensure we have the best talent to create and deliver our client work.”

“I will be focused on keeping abreast of the latest trends in the industry as well as working to promote new digital marketing approaches we have honed in the UK,” said Mr Frith.

While in the UK, Mr Frith worked with broadcasters and TV production companies, including ITV, BBC, FremantleMedia, and Endemol to develop their online brands. This included working with Britain’s Got Talent to unleash Susan Boyle into the international online community. 

Mr Frith is responsible for the @www group including digital agency @www in Australia and the UK as well as sister multiplatform agency, dubz.tv and financial communications agency, Iposoft.

Recently creative head of dubz.tv Justin Buckwell relocated to Australia and is working with Mr Frith to meet with media groups and marketers about multiplatform and branded content marketing approaches that they have honed in the UK.

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About @www
@www Digital is a strategic and commercial digital partner to its clients. The agency marries creative with technical to deliver client campaigns grounded to commercial and audience needs. And being a veteran of the industry with 13 years under its belt the agency has delivered more than 3,500 projects for clients across Australia, Asia, Africa, North America, Europe and the United Kingdom. Other @www blue chip accounts include BHP Billiton, ING Direct, AMP Capital, Engin, Seven Network and Brookfield Multiplex.