PR and marketing

Aprimo®, a global leader in cloud-based integrated marketing software, has announced a new Mobile Marketing module for Aprimo Marketing Studio® On Demand (AMS On Demand) that adds integrated text messaging (SMS) capabilities to its campaign management offering.

With the new Mobile Marketing solution, customers can launch SMS campaigns from within their AMS On Demand platform, enabling them to leverage the same segmentation, dialogue and campaign management functions used for other digital marketing channels such as e-mail and microsites.

Recent data from the International Telecommunications Union shows that the total number of SMS messages sent globally tripled between 2007 and 2010, from an estimated 1.8 trillion to 6.1 trillion. Close to 200,000 text messages are now sent every second.

Today, more companies are using SMS to gain new customers, build deeper relationships and create new revenue opportunities through up-selling and cross-selling.

Chief Marketing Officer of Aprimo, Lisa Arthur said, “Mobile has become an increasingly important channel for companies across all industries to reach their customers and prospects.”

“Managing everything, including email, social, SMS and offline, from a single platform ensures consistency, guarantees a better overall user experience and gives marketers concrete data that shows how new channels such as mobile are performing,” said Ms Arthur.

Aprimo’s SMS messaging capabilities are integrated within the familiar AMS On Demand platform, allowing for coordination of SMS text messaging with other digital marketing efforts, including campaign management tools and audience data.

Existing Aprimo customers can begin using the new SMS capabilities immediately. For more information about the AMS On Demand Mobile Marketing, please visit: www.Aprimo.com/SMS.

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About Aprimo
Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. Through the use of Aprimo’s Integrated Marketing Management (IMM) software for B2B and B2C, marketers can integrate their organisations, get control of budget and spends, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionise their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information, call +61 (0) 2 8404 4154 or visit www.aprimo.com.

Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world's leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. Teradata acquired Aprimo in January 2011. For more information, visit www.teradata.com.

@www Group Managing Director, Josh Frith said, “We believe ‘above the line’ and ‘below the line’ thinking is out of step with contemporary audiences and marketers need a new approach for increasing engagement with consumers.”

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