PR and marketing

Media Release: The first Snowy Mountain property goes under virtual hammer

Catriona Pollard - Monday, November 22, 2010

A picturesque alpine property set amongst the playground of Australian celebrities will be the first Snowy Mountain property to be sold online. 

The “Jillamatong” property located on the Alpine Way, the ‘golden mile’ between Jindabyne and Thredbo is expected to draw a large amount of interest from around Australia due to its close proximity to two of the major snow fields and a major tourism area of Australia. 

The property will be marketed to potential buyers by Kosciusko First National using SOLDONLINE.COM.AU, Australia’s premier online property auction provider, with bidding starting on 9 December and ending on 14 December 2010. 

Gordon Jenkinson, Principal of Kosciusko First National said, “We are really excited to be the first in the Snowy Mountain area to be selling properties online. Most of our buyers are from outside the region so it makes complete sense to offer this service.”

“The majority of our sales are now coming over the internet as are our enquiries, so online auctions are the perfect extension of our services.”

“In rural areas including our own it is increasingly difficult to get genuine buyers to attend an onsite auction. We end up with a lot of onlookers, but no buyers.”

“In places like the Snowy Mountains there are great distances involved in attending auctions and often unpredictable weather that turns buyers away. By removing the need for unnecessary travel we are hoping to achieve a better result for all involved.”

“The auction will run over four days allowing interested parties to make educated decisions and consult family members or advisors throughout the whole process which is not always possible on the spot at a traditional auction.” 

“This is a great opportunity as property along the Alpine Way rarely comes onto the market and “Jillamatong” is the only rural residential property currently for sale in the Crackenback Valley,” said Mr Jenkinson. 

Director of SOLDONLINE.COM.AU and Licensed Real Estate Auctioneer, David Scholes agrees, “With nearly 80 percent of properties being researched online, it makes sense to have auctions online as well.”

“An online auction is the perfect choice for a property such as this one with interested buyers potentially coming from right across Australia.”

“We have made auctions accessible for a greater range of bidders who can register and bid from wherever they are at their own convenience. This way both buyers and sellers have increased flexibility and can make their decisions from the comfort of their own home in their own time,” said Mr Scholes. 

The property includes a recently renovated four bedroom, two bathroom home with an additional two bedroom, one bathroom flat on a 2.034 hectare block.

It also includes a permanent fresh water bore and 15,000 gallons of storage capacity as well as a stable and several recently recladed out- buildings with huge potential. 

The current LEP allows for the property to be used as a bed and breakfast (with DA approval).

The property can be viewed at http://www.soldonline.com.au/property_details.htm?id=101220 and on site appointments can be arranged by calling Kosciusko First National on 02 6457 2000. 

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SOLDONLINE.COM.AU run simple, secure and stress free online property auctions for residential, commercial and rural properties. Vendors or their Agents can now take advantage of this online system that allows for increased flexibility in the traditional auction system allowing bidders from anywhere in the world to take part, 24/7. The extended bidding period removes the pressure normally associated with traditional auctions.


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Media Release: Magnificent rural resort will be sold through SOLDONLINE.COM.AU to appeal to a wider audience

Catriona Pollard - Monday, September 27, 2010
Picturesque boutique resort in the Western foothills of the Blue Mountains will be sold through Australia’s premier online property auction site SOLDONLINE.COM.AU.

The Seclusions Resort is a working profitable business on 40 acres of land near the historical township of Rydal. The resort currently only uses 20 acres of the land providing opportunity to expand the business: www.seclusions.com.au

The property will be marketed by Jack Brislee from Pacific Rim Business Brokers to potential buyers using SOLDONLINE.COM.AU, with bidding starting on 1 October and ending 15 October 2010. 

“Seclusions is the ideal property for anybody looking for a lifestyle change. The business provides the perfect opportunity for those wanting to semi-retire, but also has great potential for expansion.”

“The online auction process provided by SOLDONLINE.COM.AU is ideal for selling a property like this in a rural location, as interested bidders do not need to travel to the property to take part in an onsite auction.”

“If the property was sold onsite many potential buyers from greater distances would lose interest in the property, similarly if it was sold in Sydney many potential buyers from local areas would also lose interest.”

SOLDONLINE.COM.AU provides a great alternative, allowing all bidders to bid from the comfort of their own home, eliminating pressure and appealing to a wider geographical audience.”

“The SOLDONLINE.COM.AU auction process appeals to both buyers and sellers as buyers like the fact that the property is definitely on the market and the vendor is committed to sell, while sellers are attracted to online auctions because they only produce genuine buyers,” said Mr Brislee.

Director of SOLDONLINE.COM.AU and Licensed Real Estate Auctioneer, David Scholes said, “Nearly 80 percent of properties are researched online, so it makes sense to have auctions online as well.”

“We have made auctions accessible for a greater range of bidders who can register and bid from wherever they are at their own convenience. This way both buyers and sellers have increased flexibility and can make their decisions from the comfort of their own home in their own time,” said Mr Scholes.  

The resort includes six cabins with furnishings, a tennis court, swimming pool and a four bedroom manager’s residence with its own swimming pool, historic sheds and additional storage buildings. 

The Seclusions business currently has an annual turnover of over $220,000.

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soldonline.com.au run simple, secure and stress free online property auctions for residential, commercial and rural properties. The online system allows for increased flexibility in the traditional auction system allowing bidders from anywhere in the world to take part, 24/7. The extended bidding period removes the pressure normally associated with traditional auctions. 

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Media Release:Yamba Surf Motel exceeds reserve price through SOLDONLINE.COM.AU

Catriona Pollard - Thursday, August 26, 2010
The Surf Motel, Yamba has attracted over 1,500 online visitors from all around Australia selling above the reserved price using SOLDONLINE.COM.AU.

SOLDONLINE.COM.AU is Australia’s premier online property auction provider that provides simple, secure and stress free online property auctions for residential, commercial and rural properties. 

The Surf Motel was marketed by Garry Strudwick Real Estate to potential buyers using the online auction campaign with bidding starting on 13 August and selling for a price of $1,922,000 on 23 August 2010.

Director of SOLDONLINE.COM.AU and Licensed Real Estate Auctioneer, David Scholes said, “SOLDONLINE.COM.AU allows prospective buyers to bid from anywhere in the world allowing for a greater variety of bidders.”

“The process gives buyers more control in the bidding process allowing decisions to be made in their own time wherever they are.”

“The property was visited in excess of 1,500 times over a ten day period and 23 contracts were downloaded with 8 registered bidders from Western Australia, the New England area, the Hunter Valley and Queensland.”

“The Yamba Surf Motel was a wonderful opportunity to buy a prime piece of Yamba real estate with an already high occupancy rate and a zone 2 (t) tourism allowing for future redevelopment options,” said Mr Scholes.

Owner of The Surf Motel, Yamba, Jan Dampney said, “I am delighted with the results achieved through SOLDONLINE.COM.AU. An extraordinary 27 bids were received during the bidding time leading to an excellent result.”

“SOLDONLINE.COM.AU allows interested parties to bid online from the comfort of their homes or offices.”

“Bidders did not need to make a return journey to Yamba in order to place their bids, erasing much of the hassle usually associated with traditional auctions.”

“Agents all over Australia could use this excellent method of auction to achieve similar results,” said Mr Dampney.

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SOLDONLINE.COM.AU run simple, secure and stress free online property auctions for residential, commercial and rural properties. The online system allows for increased flexibility in the traditional auction system allowing bidders from anywhere in the world to take part, 24/7. The extended bidding period removes the pressure normally associated with traditional auctions. 

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Media Release: SOLDONLINE.COM.AU - the future of real estate auctions in Queensland

Catriona Pollard - Tuesday, July 20, 2010
Australia’s premier online property auction site, SOLDONLINE.COM.AU are now offering online auction services to the Queensland market with a number of properties already listed for auction.

SOLDONLINE.COM.AU are at the forefront of reinventing the way that property is bought and sold in Australia and having proved the system throughout NSW is now entering the Queensland market. 

Ken Callac, Principal of Yes Property has already listed two properties, an ocean front home in Bargara, his own home also in Bargara and is currently in the process of listing additional properties in the Bundaberg area. 

 “In today’s market a vendor needs to capitalise on everything they can to maximise return and SOLDONLINE.COM.AU is by far the simplest and best method that has been offered to help do this for a very long time.” 

“SOLDONLINE.COM.AU has proven to be a very convenient way of buying and selling properties and will serve to be a medium that we will be using more and more in the future.”

“SOLDONLINE.COM.AU has proven to be successful in NSW and a process that I totally believe in. I have listed my own house to experience the selling process first hand,” said Mr Callac.

Jack Brislee, Director of Pacific Rim Business Brokers is also making the most of online auctions and has currently listed two Queensland properties including a DA approved 61 lot subdivision in Calliope and a DA approved 23 lot subdivision in Toowoomba’s growth corridor, Cambooya. 

“SOLDONLINE.COM.AU has already helped generate three times the usual enquiry rate for similar subdivisions.”

“Buyers like the fact that the property is definitely on the market and the vendor is committed to sell, while sellers are attracted to online auctions because they only produce genuine buyers,” said Mr Brislee.

Director of SOLDONLINE.COM.AU and Licensed Real Estate Auctioneer, David Scholes said, “Nearly 80 percent of properties are researched online, so it makes sense to have auctions online as well.”

“We have made auctions accessible for a greater range of bidders who can register and bid from wherever they are at their own convenience. This way both buyers and sellers have increased flexibility and can make their decisions from the comfort of their own home in their own time.”

 “As people are becoming increasingly time poor, the world more global and people more computer literate, online auctions will quickly become a favoured alternative. Online auctions are the way of the future,” said Mr Scholes. 

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soldonline.com.au run simple, secure and stress free online property auctions for residential, commercial and rural properties. The online system allows for increased flexibility in the traditional auction system allowing bidders from anywhere in the world to take part, 24/7. The extended bidding period removes the pressure normally associated with traditional auctions. 


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Media Release: Yamba property gems for sale through SOLDONLINE.COM.AU

Catriona Pollard - Tuesday, July 20, 2010
Retired motel brokers are liquidating some of their Yamba real estate portfolio which will be sold through Australia’s premier online property auction site SOLDONLINE.COM.AU

The portfolio includes the famous Yamba landmark, the Surf Motel and three luxurious apartments

The Surf Motel auction will begin online on 13 August and will run for ten days. The three apartments will be sold separately on 12, 19 and 20 August with each auction running for five days. 

Property vendor and motel broker Jan Dampney said, “I like the concept of SOLDONLINE.COM.AU as it gives the buyers time to think and make bids in their own time from the comfort of their own home.”

“SOLDONLINE.COM.AU helps take the stress out of the traditional auction process as well as providing a fairer and more transparent method to buying and selling properties.”

“Buyers like the online system and from our perspective, whatever helps the buyers will in the end help us,” said Mr Dampney. 

Director of SOLDONLINE.COM.AU and Licensed Real Estate Auctioneer, David Scholes said, “Nearly 80 percent of properties are researched online, so it makes sense to have auctions online as well.”

“We have made auctions accessible for a greater range of bidders who can register and bid from wherever they are at their own convenience. This way both buyers and sellers have increased flexibility and can make their decisions from the comfort of their own home in their own time.”

“In this case we are expecting many of the interested buyers to come from out of the Yamba area, as well as from within - an online auction definitely makes the bidding process easier for these bidders.”

 “As people are becoming increasingly time poor, the world more global and people more computer literate, online auctions will quickly become a favoured alternative. Online auctions are the way of the future,” said Mr Scholes. 

The Surf Motel has eight four star AAA rated units and manager’s residence. It is in a prime location with views of the beach and ocean and has a high occupancy rate. The 2009/10 turnover was $272,523 and is zoned 2 (t) tourism allowing for future redevelopment options. 

The apartments are three in a boutique block of six and have panoramic water and parkland views. Each have three double bedrooms, two luxurious bathrooms, gourmet kitchens, spacious indoor/outdoor living, double garaging and storeroom.  An attractive landscaped pool and gazebo enhance the property. 

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soldonline.com.au run simple, secure and stress free online property auctions for residential, commercial and rural properties. The online system allows for increased flexibility in the traditional auction system allowing bidders from anywhere in the world to take part, 24/7. The extended bidding period removes the pressure normally associated with traditional auctions. 



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Media release: Menai land sale, the first land subdivision in the world to go under virtual hammer

Catriona Pollard - Tuesday, May 04, 2010
A newly released land subdivision containing 56 blocks of land located in the Sydney suburb of Menai will be the first ever land subdivision to be auctioned online in the world. The auction will take place on Soldonline.com.au

The properties will be listed on Soldonline.com.au on 13 May with bidding commencing the week of 17 May. Five non competing blocks will be sold each day. 

Christian Payne, General Manager of Payne Pacific Real Estate, Cronulla, said “It’s the largest release of land in Sydney for a long time, with a total land size of 41,464.5 square metres. The current demand for vacant land in Sydney is at record levels with availability of quality blocks in the Sutherland Shire at an all time low.”

“We are expecting strong interest in the available land. Buyers are increasingly expressing concerns for the traditional auction process, due to increased pressure and the requirement to make life changing split decisions. This pressure increases when multiple properties are offered in succession, such as in this case.”

“We have decided to use Soldonline.com.au to help take the pressure out of the equation giving buyers time to make a considered decision while providing transparency and equal opportunity to all prospective buyers,” said Mr Payne. 

Director of Soldonline.com.au and Licensed Real Estate Auctioneer, David Scholes said, 
“Soldonline.com.au was developed to give vendors access to more bidders from all over the world and provide bidders with access to an increased international property market from wherever they are at their own convenience.”

“Interested buyers can bid in their own time, with no pressure from wherever they are at any time of the day or night,” said Mr Scholes. 

Christian Payne said, “We have already had positive feedback from prospective buyers who are excited about the prospect of bidding from home.” 

“Two separate interested bidders will be overseas at the time of auction. Soldonline.com.au will allow them to participate in the auction from where ever they are without postponing their trip,” said Mr Payne. 

The average size of each block is 700 square metres with the largest block over 1500 square metres.  The blocks are expected to reach between $400,000–600,000 with an estimated total subdivision value of between $25–30 million. 

Interested buyers will be required to attend the official launch and registration night on 13 May to listen to information relating to the subdivision and register as a buyer for the auction. 

Key individuals will also be present on the night to help advise potential buyers. This includes a Westpac representative to provide financial advice, a respected solicitor to provide contracts for sale advice, the development’s surveyor to provide title information and David Scholes from Soldonline.com.au to help explain the auction process.  

Official launch and registration night
Where: Club Menai Auditorium, Allison Crescent
Date: 13 May
Time: 7pm

soldonline.com.au run simple, secure and stress free online property auctions for residential, commercial and rural properties. The online system allows for increased flexibility in the traditional auction system allowing bidders from anywhere in the world to take part, 24/7. The extended bidding period removes the pressure normally associated with traditional auctions.

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Media Release: Sydney’s Lower North Shore joins a growing number of areas offering properties sold online

Catriona Pollard - Thursday, April 29, 2010
Home owner Natalie Bates, will use online auction provider soldonline.com.au to help her downsize by selling her spacious Lower North Shore family home

The property located in Middle Cove, Sydney will be marketed by Rob Woodley of Richardson & Wrench, Willoughby to potential buyers using soldonline.com.au, an online auction campaign with bidding starting on 14 April and ending on 19 April. 

Director of soldonline.com.au and Licensed Real Estate Auctioneer, David Scholes said, “Nearly 80 percent of properties are researched online, so it makes sense to have auctions online as well.”

“We have made auctions accessible for a greater range of bidders who can register and bid from wherever they are at their own convenience. This way both buyers and sellers have increased flexibility and can make their decisions from the comfort of their own home in their own time.”

 “As people are becoming increasingly time poor, the world more global and people more computer literate, online auctions will quickly become a favoured alternative. Online auctions are the way of the future,” said Mr Scholes. 

The spacious home offers an opportunity to buy an affordable home in a leafy cul de sac in Middle Cove. The property is located only minutes from Chatswood, high street shopping and express city transport. 

The property features an in ground pool, a large entertaining deck, three spacious bedrooms, large home office or sunroom, a double carport as well as a lock up garage. 

Real Estate agent of Richardson & Wrench, Willoughby, Rob Woodley said, “This spacious family home gives prospective buyers the chance to own a great affordable family home in an ideal location.”

“The owner has decided to downsize her property to something smaller in the area. She has decided to use the online auction process to allow her a greater access to bidders, but also to let her make her final decisions in her own time without pressure.”

“The online auction concept of soldonline.com.au helps take the stress away from an on site auction allowing people to bid in their own time, in the comfort of their own home,” said Mr Woodley. 

The property can be viewed at soldonline.com.au

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soldonline.com.au run simple, secure and stress free online property auctions for residential, commercial and rural properties. The online system allows for increased flexibility in the traditional auction system allowing bidders from anywhere in the world to take part, 24/7. The extended bidding period removes the pressure normally associated with traditional auctions. 

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Media Release: Premier Dinner Plain alpine chalet, the first in Vic to go under virtual hammer

Catriona Pollard - Tuesday, April 13, 2010
A spectacular alpine chalet located in the highly sought after Dinner Plain area will be the first ever mortgagee in possession property to be auctioned online in Victoria.

The Dinner Plain property will be marketed by John Castran  of John H. Castran in South Yarra, Victoria to potential buyers using soldonline.com.au, an online auction campaign with bidding starting on 14 April and ending 19 April. 

Director of soldonline.com.au and Licensed Real Estate Auctioneer, David Scholes said, “Through soldonline.com.au vendors have access to more bidders from all over the world and bidders have access to an increased international property market from wherever they are 24/7.”

 “As people are becoming increasingly time poor, the world more global and people more computer literate, online auctions will quickly become a favoured alternative. Online auctions are the way of the future,” said Mr Scholes. 

The alpine chalet, “Oriole” offers an extraordinary opportunity to own a unique Dinner Plain chalet, the only freehold properties in the Australian Alps.  Dinner Plain is situated 10 kilometres from Mount Hotham ski resort and just four and a half hours from Melbourne. 

The spectacular property has recently been renovated to a brand new condition. The property features four bedrooms, comfortably sleeping 12, two and a half bathrooms, an open stone fireplace, an atmospheric living area, sundeck and ample parking. 

The chalet is located on an elevated sought after position on a 705 square metre block. 

Real Estate agent of John H. Castran, South Yarra, John Castran said, “This stylishly renovated and tastefully decorated property gives prospective buyers the chance to own a great alpine escape in the picturesque Dinner Plain village just ten minutes drive to Mt Hotham.”

“The Chalet is sure to appeal to those looking for a permanent mountain base or a great holiday house.”

“There has been a high demand for Dinner Plain properties this year as the properties are seen as excellent value for money for the quality of the properties on offer.”

“Oriole is a unique opportunity and will appeal to a wide variety of people both within and outside the local area. We have decided to use soldonline.com.au, the online bidding system to allow for a greater range of bidders who can register and bid from wherever they are 24/7,” said Mr Castran.

The property can be viewed online at www.soldonline.com.au (Property ID 101016).

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soldonline.com.au run simple, secure and stress free online property auctions for residential, commercial and rural properties. The online system allows for increased flexibility in the traditional auction system allowing bidders from anywhere in the world to take part, 24/7. The extended bidding period removes the pressure normally associated with traditional auctions. 

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