Online marketing agency, First Rate has been appointed to manage and drive the search engine optimisation (SEO) account of GraysOnline.
First Rate won the company’s SEO account after a competitive bid process, involving several other agencies.
The veteran online marketing agency, which has 40 staff and offices in Sydney and Auckland, will commence work in March. First Rate’s goal is to optimise GraysOnline natural search engine rankings and online traffic.
Tom Skotidas, head of marketing at First Rate said, “We are proud to be working with GraysOnline, a leader in Australian online retail and auctions.”
“We are planning to deploy all of our agency’s SEO experience and resources to ensure GraysOnline maintains and grows its natural traffic, and dominates its key product categories.”
GraysOnline is an online retail and auction company selling products across more than 80 categories, from IT & consumer electronics and wine to automotive and mining equipment.
GraysOnline group marketing manager, Westley Stringfellow, said: “After a thorough search for an SEO partner, we chose First Rate because of their industry-leading experience and track record in delivering excellent SEO results for their clients. We are looking forward to working with the First Rate team.”
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First Rate is one of Australia’s leading online marketing agencies, specialising in search engine optimisation (SEO), search engine marketing (SEM), and performance online advertising. They are recognised as leaders in developing strategies and tactics that help their clients dominate the search engines and grow their online market share.
First Rate works with many of Australia’s leading blue chip brands. Its clients are spread over 50 industries including retail / e-tail, financial services, education, energy, travel, and CRM.
GraysOnline is an Australian online retail and auction company, offering a huge range of consumer, industrial and commercial goods, direct from manufacturers and distributors. With a heritage spanning over 100 years, GraysOnline have always been pioneers in creating the most efficient way for buyers and sellers to connect – from their traditional auction heritage to their first online auctions back in 2000.
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