Catriona Pollard - Tuesday, March 16, 2010
Last Tuesday night I had the most amazing experience. I was in a room with over 40 women sharing stories about social media. How it has affected our personal and professional lives. The energy in the room was electric as well as supportive and inspirational.
Last year I started thinking about how women are participating in social media. More and more women are using social media and connecting online – so the natural progression is to create a group that recognises the important role women play in social media and actively build the community.
I shared this idea with two amazing women – Nancy Georges and Kristin Rohan – who I met through twitter – and Social Media Women was born. The group was launched on International Women’s Day – and we received amazing media coverage (including international coverage).
We put it all together in around a week – website, media release, blog, posterous, LinkedIn, Twitter and Facebook – and we had over 70 women register to participate in that week.
The response has been huge, not only because women want a forum to discuss and collaborate but because they want a voice in social media.
I want to thank everyone for your amazing support and encouragement. This group has certainly filled a need and I can’t wait to see it flourish.
For more information see the Social Media Women website or the full article.
First impressions last- create the perfect elevator pitch
Whether you’re trying to gain the interest of a potential customer, trying to get the attention of a journalist or simply explain what you do, having a strong elevator pitch is your key to success.
An elevator pitch is a quick clear and concise description of your business or what you do. It gets the name ‘elevator pitch’ because you should be able to say it in the time it takes to travel from the ground floor to the top floor in an elevator (30-60 seconds).
What should I say in my elevator pitch?
The point of creating an elevator pitch is to design a statement that explains to someone with limited knowledge of your industry, what you do, how you do it and who you do it for. It should be simple, short, concise and easy to understand.
What are the essential elements of an elevator pitch?
Your elevator pitch needs to be goal orientated and targeted. Ask yourself, what is the reason behind my pitch and who am I talking to? You may need to create a different pitch depending on your different objectives and audiences.
Read how to create an elevator pitch on our Public Relations Blog.
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Measuring the success of social media tactics
Social media can be very much like PR – how do you measure relationships and credibility? In PR we can measure things like the number of key messages in articles and the amount of media coverage. For social media there are many ways we can measure how successful the strategy is:
Measure Buzz
You can use online buzz measurers such as Social Mention by typing in key words and it does a real-time social media search and analysis. To find out how influential you are on Twitter you can use Twitter Grader, Klout and DailyRT. Topsy is a search engine powered by tweets and for Facebook try Facebook Grader.
Increased Visitor Numbers
If you have existing social media profiles, have they had an increase of visitors/subscribers since you started your campaign? If you have just launched your social media profiles, keep track of the numbers. Do your visitors/subscribers increase rapidly or consistently or not at all over a set amount of time (weekly or monthly)?
Links and Sharing
Do people link your sites to theirs? Are you providing links that are easily shared? Are people sharing your content. For example, Facebook has a share mechanic where users post content on the walls of their friends?
For more measurement options read the full article in our resources section on our website.
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Upcoming events
Here are some events coming up that we thought you might be interested in:
Australian Broadcasting Summit 2010
Celebrating its 8th year, the Australian Broadcasting Summit 2010 comes during a time of great change and opportunity for the industry. It will offer senior stakeholders a platform to discuss these pressing issues and explore strategies for successfully developing this key industry.
23-24 March 2010
Lifestart Kayak for Kids
I am in a kayaking team for the Lifestart Kayak for Kids which is an inspirational paddling challenge on Sydney Harbour. It raises funds for kids who have an intellectual disability or developmental delay. It’s a 17.5km course running from Blues Point to Clontarf and takes place on 28 March. We would love your support through a donation.
28 March 2010
ConnectNow
ConnectNow is a marketing and communications conference focusing on the convergence of social media, emerging technologies and enterprise. Topics will include innovative trends such as online/offline integration, geo-tagging and location-based services, mobile’s growing dominance, augmented reality.
7-9 April 2010
Friend or Foe Debate: That Social Media Causes More Harm Than Good
This debate will raise many arguments for and against social media as a PR tool and give PR practitioners an insight into how social media can be a great way to add value to PR activities but also how it can cause problems for clients and employers.
13 April 2010
Social Media Women
Women with an interest in social media are invited to attend the next meeting to be held by the newly launched formal networking group Social Media Women. Whether you are an expert or have never used social media – you will find it an inspirational and collaborative group.
13 April 2010
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