The Director of CP Communications, Catriona Pollard, will be running, 'PR and Media Releases that get results,' a one day seminar at the Sydney Writers' Centre on Thursday, 14 October 2010.
Book now at Sydney Writers' Centre.
Do you want to get free publicity for your business? Don’t know where to start? Have you sent out media releases and received no response? When you get the right media coverage, your sales can double (or triple), you gain new customers and you can position yourself as a leader in the market place.
However, if you don't know the tactics of a publicity/public relations (PR) strategy or how to write an effective media release, you won’t get the results that will make a difference.
You'll learn the science behind an effective PR strategy including writing media releases that get results, how to approach journalists, how to write articles and case studies for the media as well as clever online tactics.
In one day, you'll discover the secrets to getting good publicity that you can use for your own business.
This seminar will cover:
• What are the elements of a typical PR strategy
• How to determine your target audiences
• How to structure media releases and what you must include
• Who you should quote and what they should say
• How to deal with journalists
• Online distribution strategies
• Contributing articles to publications
• How to approach bloggers as part of your PR strategy
This seminar is ideal for:
• Business owners, coaches, speakers, entrepreneurs who want to promote their business.
• Professionals who have been given PR or marketing responsibilities but who may not have had formal training in this area
• People who are relatively new to a public relations role
This seminar covers all the issues you need to consider before you even put pen to paper - or fingers to the keyboard! Once you have these issues covered, you will have a strong framework that will guide how you write the release.
Catriona Pollard
Catriona has 17 years experience in developing and managing public relations and marketing programs.
Prior to establishing CP Communications in 2001, Catriona set up the marketing communications department for a leading software company and managed a diverse range of accounts within PR agencies. She also has extensive experience in managing public affairs and marketing in federal and state governments.
Catriona has won an award in the Public Relations Institute Association Awards for Excellence and holds a BA and a Graduate Diploma in Professional Communication.
Catriona's blog Public Relations Sydney was shortlisted for Mumbrella's media & marketing blog of the year 2009. She is a co-founder of Social Media Women, a formal online & in person networking group that encourages and assists women to participate more prominently in social media.
Workshop Details:
Time: 9:00am - 5:00pm
When: Thursday 14 October 2010
Where: Sydney Writers' Centre, 3-5/ 55 Lavender Street Milsons Point, NSW, 2061
Book now at Sydney Writers' Centre.
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