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Media Release: Flickerfest’s celebrated best of Australian shorts programme screening at ME Bank Starlight Cinema!

Catriona Pollard - Friday, March 05, 2010

ME Bank Starlight Cinema is presenting the award-winning Best Of Australian Shorts programme from the famous Bondi Flickerfest to North Sydney Oval on Sunday 14 March.
 
Producer of ME Bank Starlight Cinema, Jill Keyte said “We’re thrilled to be showing the Best of Australian Shorts from Flickerfest this season and presenting directors, Chris Kezelos and Hannah Hilliard, and producers, Christine Kezelos and Linda Micsko.”
 
“They will be speaking about making and showing their films. Their panel discussion will be followed by a Q&A session,” said Ms Keyte.
 
Director of Flickerfest, Bronwyn Kidd said “Flickerfest received over 1600 entries in 2010 making us Australia’s largest short film competition and the only one with Academy® accreditation.”
 
A total of 97 short films were selected in competition and the ‘Best Of Australian Shorts programme’ represents the cream of the crop of Australian shorts, demonstrating the outstanding talent that exists in Australia’s local short film community.
 
“The programme has been embraced by audiences from Byron Bay to Alice Springs, along the 25-venue national tour and now we are thrilled to have the opportunity to bring Flickerfest over the bridge to North Sydney for one last Sydney screening of these fabulous shorts,” said Ms Kidd.
 
Screening in the programme is recent Berlin Film Festival hit and winner Franswa Sharl
.
This film won a top prize at the Berlinale – the Crystal Bear for the Best Short Film, continuing it’s runaway success after winning the IF Media Award for most Popular Film at Flickerfest 2010. The Crystal Bear is voted by the Youth Jury.
 
“We have fingers crossed for another highlight of this programme, Miracle Fish, for the film’s recent Oscar® nomination. We wish director Luke Doolan and producer Drew Bailey all the best for the ceremony on Sunday 7 March,” said Ms Kidd.
 
Other highlights screening in this programme include Celestial Avenue – winner of the Madman Award for Best Australian Short Film at Flickerfest 2010, and IF Award-winning Ralph, directed by much- loved Australian actress Deborah Mailman.
 
Gate opens at 6.30pm.
Meet the Filmmakers: 7.00-7.45pm
Films commence at 8.00pm
 
For event details visit
http://www.mebankStarlightCinema.com.au and check out the Events page. Tickets can be purchased online or at the Gate of North Sydney Oval on Sunday 14 March.
 
-end-

 

BEST OF AUSTRALIAN SHORTS full programme:

ZERO
Australia/13min/Video/2009
WRI/DIR: Christopher Kezelos
PROD: Christine Kezelos
In a world that judges people by their number ZERO faces constant prejudice and persecution. He walks a lonely path until a chance encounter changes his life forever: He meets a female zero. Together they prove that through determination courage and love... nothing can be truly something.
Winner Gold Award - Australian Cinematography Society 2009
Australian premiere Flickerfest 2010
 
RALPH
Australia/10min/Video/2009
DIR: Deborah Mailman
WRI: Deborah Mailman and Wayne Blair
PROD: Jessie Mangum
For Maddie, it will take more than just dreaming about the Karate Kid, to survive school, it will take a friend.
Best Short Film - IF Awards, 2009; Message Sticks indigenous Film Festival
 
BOXER
Australia/12min/Video/2008
WRI/DIR: Michael Latham
PROD: Lester Francois
With the speed and grace of a middle middle-aged man, Gary navigates his golf buggy through a giant warehouse only to encounter a defiantly misplaced box. Gary’s desire to organise and neatly shelve the box leads him to discover that there is something in the box... and it’s alive.
Nominated Best Short Film Dendy Awards - Sydney Film Festival 2009; Accelerator Program - Melbourne Film Festival 2009
 
MIRACLE FISH
Australia/18min/Video/2009
WRI/DIR: Luke Doolan
PROD: Drew Bailey
8 year-old Joe has a Birthday he will never forget. After friends tease him he sneaks off to the sick bay wishing everyone in the world would go away. He wakes up to find his dream may have become a reality.
Academy® Award Nomination 2010; Movie Extra Special Jury Award & Miller Australia Award for Best Cinematography, Flickerfest 2010; Sundance Film Festival 2009; Winner Youth Jury Prize, LA Award - Aspen International Film Festival 2009; Dendy Award for Best Live Action Short 2009; Craft Award + SBS Television Award - St Kilda Film Festival 2009; AFI Award for Best Short Film 2009
 
CELESTIAL AVENUE
Australia/20min/Video/2009
WRI/DIR: Colin & Cameron Cairnes
PROD: Scott Alexander
Kath has been looking for love in all the wrong places. Then she finds herself in Chinatown. In the middle of a less than successful blind date she overhears the soulful Cantonese singing of kitchen-hand Ah Gong. Kath is intrigued. But is there more to Ah Gong than meets the eye? Celestial Avenue is an offbeat tale‚ part karaoke video part cross-cultural comedy about love personal reinvention and startled pigeon.
Madman Award for Best Australian Short Film - Flickerfest 2010;
Talent Assist Award - SPAA 2009; Grand Prize – Rhode Island International Film Festival
Australian Premiere Flickerfest 2010

THE NOT NOT-SO SO-GREAT EUGENE GREEN
Australia/13min/Video/20 2009 09
DIR: Michael Hill
WRI: Michael Hill and Jamie Messenger
PROD: Melanie Brunt
Eugene Green is a strange elderly man with a simple dream: to entertain his world through the art of vocal sound effects. Unfortunately he has an annoyingly small repertoire.
Sydney Film Festival 2009; Revelation Perth International Film Festival 2009; Nominated for Best Animation Short - AFI Awards 2009
 
CROSSROAD
Australia/8min/Video/2008
WRI:Michael Hoath
DIR/PRO: Maziar Lahooti
A nobody becomes a local hero when he rescues two kids from a car wreck.
Western Australian Screen Awards 2009
 
TWO MEN
Australia/4min/Video/2009
WRI/DIR/PROD: Dominic Allen
One man sees another man running towards him and ponders his motives.
Australian Dendy Short Film Finalist 2009; Best Shorts Winner  - MIFF 2009
 
FRANSWA SHARL
Australia/14min/35mm/2009
DIR: Hannah Hilliard
WRI: Hannah Hilliard & Greg Logan
PROD: Linda Micsko
Twelve-year old Greg has inherited his father’s competitive streak. On a family holiday to Fiji they have different ideas about where Greg should focus his talents. When his creative pursuits fail to amuse his father Greg sets out to win him back. Based on a true story.
World Premiere & IF Media Award for Most Popular Film, Flickerfest 2010; Crystal Bear – Berlin International Film Festival 2010
Duration: 112 minutes
 

CP Communications Newsletter- PR Tips & News 2 March 2010

Catriona Pollard - Thursday, March 04, 2010
Last week I took a day off from my business. Not to plan or strategise or do my BAS. I did a basket weaving class. (Which, BTW, is way cooler than making a macramé owl!)

I am a very arty crafty kind of girl. I love creating, building and making things and I am in a creative business. So creativity is important to me – both in my work and outside of work.

But I can get very caught up in the day-to-day activities of my business. Meeting deadlines, writing plans and articles, speaking with clients…the list goes on. If I get too caught up in this it can negatively affect my creativity.

So I spent a day weaving a basket.

As I was weaving iris leaves through palm leaves and seeing the basket take shape it made me realise that creativity is about letting go. If it turned out to be something I would have brought home from primary school to proudly show my parents, then so be it.  At one point I thought – “geez I’m not showing anyone this”. But I let go and slowly what I had in my mind came to life.

So I can recommend putting creative days into your year, or even hours into your week. It will certainly help in all aspects of your work (and life).

PS. I am in a kayaking team for the Lifestart Kayak for Kids which is an inspirational paddling challenge on Sydney Harbour. It raises funds for kids who have an intellectual disability or developmental delay. It’s a 17.5km course running from Blues Point to Clontarf and takes place on 28 March. We would love your support through a donation.

PPS. Love going to the movies? The best movie theatre at the moment is outdoors at Starlight Cinema! To thank you, our loyal readers and your wonderful feedback, we are giving away 5 double passes to any session at Starlight Cinema. Email me with your details and the first 5 people will receive the tickets.


Brainstorm your way to creativity

In PR, or any business for that matter, we are constantly looking for new ideas, new angles, new products and new ways to service clients, because creativity gives businesses an edge. It keeps things innovative, interesting and drives business forward. Without creativity we’d be seeing and hearing the same old thing.

So what can we do to expand our creative thinking? There are a number of different techniques and the most common approach is brainstorming. Our clients find our brainstorming sessions for PR and social media strategy very enlightening.

The purpose of brainstorming is to write down ideas and solutions in a structured or unstructured way to find out some possible options. It’s a way for people to stimulate each other’s creativity and produce an array of ideas. If a brainstorming session is with a group make sure you have a leader and a scribe.

Here are some rules to guide you through a brainstorming session:

Do not criticise
This is important if you want your team to speak up. A team member may not share any more ideas if their first idea is ridiculed in front of others. Take on each idea and discuss the more practical ones later. Encourage a positive and uncritical attitude among the group members.

Quantity is key
The more ideas you have, the more you can work from and the broader your imagination can span.

Build on ideas presented
The ideas being shared in the brainstorming session can arouse more ideas. Modifying, combining or elaborating ideas will lead to more specific solutions. This can take the idea into a new direction or simply make the original idea better.

Want to know more techniques to drive creativity in your organisation? Read the full story in Public Relations Sydney.

Taking the first step into social media

More and more businesses are using social media because it gives them another avenue to connect with customers. There are so many social media applications to choose from, but with all the options, how do you determine which ones best suits your business? Here are a few questions to answer and points to think about while creating your social media strategy.

Why social media? What do you want to accomplish using social media?
You need to define your objectives on why you want to use social media. Are you joining to make more contacts within your industry? Do you want to build on your relationships using an online medium?

Which social media application is best for you?
Take a look at the characteristics of each social media outlet and see which of those support what you want to accomplish. Some options include social networking sites (i.e. Facebook), real-time updates or micro-blogs (i.e. Twitter), blogs, social news websites, just to name a few.

Do you have something to share?
Social media is about sharing content and information, as well as making connections with others. This connectivity is a way to build your relationships and meet new contacts. What is it you want to share?

Who will maintain your social media presence? Do you have resources to keep it up?
Do you have the resources to keep updating your social media profiles? Will you or someone at your company update content, so your ideas and what you have to share is fresh?

Read the full article on our CP Communications blog


Upcoming events

Here are some events coming up that we thought you might be interested in:

The 65K 4 65 Roses Walkathon 2010
This event will take place around the famous ‘Bay Run’ spanning the foreshore of Drummoyne, Five Dock, Leichhardt and Rozelle. It raises funds and much needed awareness for Cystic Fibrosis NSW.
6 March 2010

ad:tech Sydney
ad:tech Sydney is the leading digital marketing and advertising event in Australia and New Zealand. This year the event has the most impressive line-up of speakers including our client Josh Frith from @www who is speaking on Branded Content: What It Means And How It Will Affect The Future Of Your Brand
16-17 March 2010

Focusing Your Social Media Efforts – the ‘Hub and Spoke’ Approach
Hear a range of speakers discussing their views on different approaches to social media including Leading analyst organisation, Forrester’s- “hub and spoke” approach: a strategy that focuses on maximizing leverage from the corporate Web site and integrates with public community Web sites like FacebookLinkedIn and Twitter for greater reach, impact and efficiency.
24 March 2010

Search Marketing Conference & Expo Sydney
Learn all about search engine marketing and social media. Speakers at this event include the founders of 3 Dog Media & Rank Mobile, as well as the VP of Search-Position Technologies, just to name a few. 
22-23 April 2010

Business and Public Relations Writing
Run by the Australian Marketing Institute, this two-day intensive workshop aims to equip participants with a variety of writing techniques and skills for business and public relations purposes. In particular the areas of media release writing, corporate profiles, and producing copy for websites and newsletters.
5 - 6 May 2010 


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Social Media Strategy Checklist

Catriona Pollard - Monday, March 01, 2010
More and more businesses are using social media because it gives them another avenue to connect with customers.

There are so many social media outlets to choose from, but with all the options, how do you determine which ones best suits your business? 

Before you sign up and start tweeting or facebooking, you should think about the social media strategy. This means taking time to stop and think about what you want to accomplish. It’s pointless to create accounts for every social media outlet without a clear understanding of your objectives.

Here are a few questions to answer and points to think about while creating your social media strategy.

• Describe your business 
If you can’t describe your business and value you have to offer in a sentence, how will potential new customers know what you do? You will need to do this first.

• Why social media? What do you want to accomplish using social media? 
You need to define your objectives on why you want to use social media. Are you joining to make more contacts within your industry? Do you want to build on your relationships using an online medium? Would you like more engagement from your current customers? Do you want others in your industry to know you’re up to date with technology and trends? Whatever your reason, you’re bound to find an outlet that suits your business; the options are plentiful. 

• What social media outlets are best for you?
There are many different options when choosing social media outlets.  Some options include social networking sites (i.e. Facebook), real-time updates or micro-blogs (i.e. Twitter), blogs, social news websites, just to name a few. You need to examine the characteristics of each social media outlet and see which of those support what you want to accomplish. For example, if your goal was to make new contacts with other business professionals in your industry, perhaps LinkedIn would be an outlet to consider.

• Do you have something to share?
Social media is about sharing content and information, as well as making connections with others. This connectivity is a way to build your relationships and meet new contacts. Do you have something interesting to share? Do you have news? Do you have information that is relevant and fascinating? Having something to share will encourage people to keep coming back for more. 

• How will you drive people to participate?
You can have multiple social media accounts and link them to each other to expand your business’ profile. Do you have something share? Sharing content and information will encourage your contacts to participate in dialogue with you, whether it’s posting a comment on your blog or inviting others to read your information ongoing participation will lead to more interest. Participation is a two-way street, if you make the effort your customers will too, thus building stronger relationships.

• Prepare to lose control of your brand
Putting your brand out there will provoke debates, opinions and comments that might not necessarily be favorable. Are you prepared to lose control of the conversations about your business (even just a little)?

• Who will maintain your social media presence? Do you have resources to keep it up?
Do you have the resources to keep updating your social media profiles? Will you or someone at your company update content, so your ideas and what you have to share is fresh?

• How will you measure success? 
Do you have a metrics system in place that can measure the effectiveness of your social media activity? Will you look at the quality of each comment made to determine if they’re positive, neutral or negative, how will you rate these? Will you be measuring your profile views or how many followers or subscribers you have? Have any business transactions happened as a result of your online conversations? If your goal was to build relationships with other contacts, are you doing this and are your relationships positive? You need some sort of measuring system to tell you whether or not social media is having a positive effect on your business.

Social media is making a big impact on how we do business. Take time out to think about why you want to use it, what outlets are best for you are and how you’re going to measure success. 

Wanted! A talented PR Consultant to work with us

Catriona Pollard - Sunday, February 28, 2010

* Tired of working long hours in a big agency?
* Want to be a valued member of a small, award-winning team?

We are a dynamic boutique agency who is seeking a talented PR consultant to manage a varied client base.

You will manage clients with the guidance and support of the Director, a PR and social media expert.

Your day-to-day work would include:

* Developing PR strategies
* Media liaison – generating awareness about a client’s work on a national and regional level through effective media coverage
* Generating story ideas and opportunities for media coverage
* Developing online PR campaigns
* Assisting in social media campaigns
* Writing articles, stories for newsletters, brochures, advertising, websites etc

PR experience is essential for this position - it isn't a graduate position.

Read all about CP Communications at www.cpcommunications.com.au or our blog at www.PublicRelationsSydney.com.au

We have an exciting and happy work environment. We invest in the professional and personal development of our team members. We welcome candidates who would like to develop within CP Communications over the long term.

If this sounds like you, then we’d love to hear from you. Please send your CV & covering letter to info@cpcommunications.com.au or if you have any questions, please call Catriona Pollard on 9922 1063

Applications close 15 March  2010

Media Release: Historic Moonan Flat Public School sold under virtual hammer

Catriona Pollard - Friday, February 19, 2010
Historic Moonan Flat Public School attracted over 2000 online visitors from all around Australia selling above the reserved price using soldonline.com.au.

soldonline.com.au provides simple, secure and stress free online property auctions for residential, commercial and rural properties.
 
The Moonan Flat Public School property was marketed by John Wood of North Shore Commercial Industrial to potential buyers using the online auction campaign with bidding starting on 1 February and selling for a price of $124,000 on 15 February 2010. 

Director of soldonline.com.au and Licensed Real Estate Auctioneer, David Scholes said, “soldonline.com.au allows prospective buyers to bid from anywhere in the world allowing for a greater variety of bidders.”

“The process gives buyers more control in the bidding process allowing decisions to be made in their own time wherever they are.”

 “The property page was viewed 2182 times and 36 contracts were downloaded with 19 registered bidders from Queensland, Sydney and Newcastle and throughout the Hunter Valley.” 

“The Moonan Flat Public School property was a wonderful opportunity to buy a piece of local history,” said Mr Scholes. 

“The online bidding system allowed for a greater range of bidders for the Moonan Flat property and the final results we achieved speak for themselves,” said Mr Scholes.

Director of North Shore Commercial Industrial, John Wood, said “soldonline.com.au worked well and made it possible to involve a wider group of bidders from various parts of Australia.”

The Moonan Flat property included an historic timber school building with four bedrooms, teachers’ residence, modern kitchen, grand main room, mature garden, extensive sheds and amenities on 1.5 acres. 

-ends-

soldonline.com.au run simple, secure and stress free online property auctions for residential, commercial and rural properties. The online system allows for increased flexibility in the traditional auction system allowing bidders from anywhere in the world to take part, 24/7. The extended bidding period removes the pressure normally associated with traditional auctions. 

Media release: A night in Tim Burton's Alice in Wonderland to support mental health

Catriona Pollard - Wednesday, February 17, 2010

Step into a twisted alternate reality in character to raise money for mental health charity SANE Australia at Tim Burton’s Alice in Wonderland to be held on 4 March at Gold Class, Event Cinemas Bondi, Westfield Bondi Junction.

The charity event will include watching the highly anticipated Alice in Wonderland in 3D. The film will jump off the screen at the audience combining virtual reality with actual reality as dressed up audience members practically feel like characters in the film.

Organiser, Judith Cantor said,Tim Burton's 'Alice in Wonderland' is bound to be as brilliant, quirky and dark as his other films, if not better. And we are the first country to see it! So, get dressed in character (compulsory) and come and watch this fantastical new release in 3D!”

SANE are an independent charity with no ongoing government support. SANE conducts innovative programs and campaigns to improve the lives of people living with mental illness, their family and friends. It also operates a busy Helpline and website, which have thousands of contacts each year from around Australia.

“There is such a stigma surrounding mental health and it's about time we broke through it. SANE work tirelessly to help people affected by mental illness live a fuller life. This charity event will assist in raising money for this important group,” said Ms Cantor.  

The event is supported by Edifier, Stevie English Hair, Cocolo Chocolates who are donating prizes. Sponsors Fancy Shmancy Boutique Fancy Dress Hire are assisting in costume hire and Face Focus will be donating their face painting services to make the night even more fun.

To watch the Trailer of Alice in Wonderland click here

A ticket to this magical night is $75 per person including a drink and canapés on arrival and can be purchased through www.whiterabbit.eventbrite.com.
When: Festivities begin at 6pm, Thursday March 4
Where: Set Bar (at top of escalator) Event Cinemas, Westfield Bondi Junction, 500 Oxford Street
Dress:  Strictly costume only
RSVP: 3 March, 2010 (until sold out)
Contact:  Judith Cantor 0402 257 655 or Judith@judithcantor.com

CP Communications Newsletter - PR Tips & News 16 February 2010

Catriona Pollard - Wednesday, February 17, 2010

Recently I have been helping a lovely friend of mine, Margaret Carey, with setting up her newsletter and blog. She is off to East Timor volunteering her time in an NGO for a month or so.

While she is away she asked if I could help with her next newsletter. That’s easy. The software we used sits in the cloud. Not the raining type of cloud. The cloud refers to the ability to use software and data on the internet instead of on your hard drive.


Ten years ago if you wanted to do something with your PC you needed to buy software and install it. Web 2.0 has made that practice obsolete. So blogs, Twitter, my website program, this newsletter is all cloud computing.


Last Sunday I sat down with a great bunch of people over a long lunch – all organised over the cloud. I let people know about it on Twitter and Facebook and they RSVPd on a free program called Eventbrite, and I even upload photos of the event on a posterous blog.


So I’m loving the cloud – it has changed the way I work – and socialise!


I hope you enjoy reading this newsletter.


So why PR?

I often get asked why PR? What can PR do for my business that advertising or marketing can’t. Whether you run a small or large  business, have a start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you. 

Here is what I think…


Credibility – Public relations holds a powerful position in the communications suite. One of the major impacts of PR is media relations, which assists you in achieving editorial coverage. People in your target market may see editorial as an independent and objective evaluation of your company. 

 

Due to the perceived objectivity of editorial coverage, PR is said to hold more credibility than other forms of marketing communication. Editorial coverage is trusted more than running an advertisement.


Cost Effectiveness – Public relations can be less expensive than other forms of paid communication, even if you hire an external public relations agency rather than performing this task in-house. Whilst you are paying for the services of a PR specialist, what you are achieving in the way of media coverage and changes in public perception may have otherwise cost you much more.


Exposure – Media coverage achieved through PR is likely to be more extensive than that which you would achieve through advertising, given a similar budget. Specialist PR people know which media to target for which message (and often have cultivated good contacts), what content the media want, when to pitch them which story to pitch and what is the best way to deliver your message.

Flexibility – Public relations has the benefits of being flexible in message content and being responsive to news. A skilled PR professional can turn around media releases in reaction to news or crisis situations within hours.

So what are the Twitter rules?

I was interviewed for TechMarketing magazine about the key rules for using Twitter, and I thought I would share it with you. 

What would be your rules for your clients as to how to use Twitter?

Twitter is immediate and permanent. (Technically, you can delete a tweet but it hangs around). The key rule I tell my staff and clients is to only tweet something you will be happy to see on the internet now and in the future.

 

Twitter needs to be credible so obviously only tweet information that assists to build credibility of the brand and the organisation. If it doesn’t, then don’t tweet it. 

 

The role of Twitter is to create relationships with your followers (and target audience) and relationships based on public slanging matches will not last. So if you are having a bad day – log out of twitter or hand it over to a colleague.

 

What are some of the advantages for PRs when it comes to using Twitter on behalf of their clients? What are some of the pitfalls?

We tweet and blog for our clients and for organisations that don’t have the in house expertise or resources, this works well. 

 

Although transparency is important for some twitter accounts, take for example Kevin Rudd’s account – we want to know if he or one of his staff is tweeting. For most companies this isn’t necessary. It’s the quality of the tweets that build followers rather than who is doing the tweeting. 


Quality is key and to figure out how to get that you need to develop a strategy. Asking what type of information would my followers want to read? How can we drive followers to the Facebook fan page? How personal do we go? etc

 

How would you advise a client to implement damage control in the event of a social media stuff-up? 

Because social media is immediate, you need to be immediate in your response. Join in the conversation immediately. Be honest and explain the situation and what you are doing to fix it. Say you are listening – and actually listen – and act on the complaints. 

Do not go quiet, do not say no comment, let your followers know how often and when to expect a response or communication from you. 


Upcoming events

Here are some events coming up that we thought you might be interested in:

LAN Brazilian Festa at Starlight Cinema

The LAN Brazilian Festa returns for a second year to ME Bank Starlight Cinema, transforming North Sydney Oval into a mini Brazil. Starting at 4.00pm with everyone’s favourite Brazilian food, music, caipirinhas from the Sagatiba bar, football clinics and games, frescoball, kid’s activities, dance workshop and lots of fun. Film commences at sundown

28 February 2010


Award Winning PR Case Studies Breakfast

PRIA NSW is offering practitioners a fantastic opportunity to gain a detailed insight into the strategies behind last year’s most outstanding campaigns at a showcase event. 

2 March 2010

Ignite Sydney
Here some great speeches including Claire Moffat discussing how to connect to women using marketing and social media. Each speaker has 5 minutes on stage with 20 slides which rotate automatically after 15 seconds.
2 March 2010

Public Speaking Courses

Changingtools.com runs a course that aims to conquer the anxious, terrified and frustrated feelings associated with public speaking. This course will help you overcome any fear of public speaking.

15 March 2010

Relay for Life 

Relay for Life is a unique, overnight fundraising event! The three aims of the event are to celebrate survivors and carers of cancer; remember those lost to cancer; and to pledge a plan to make a change to fight cancer!

27- 28 March 2010

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Director of CP Communications, Catriona Pollard, features in My Business

Catriona Pollard - Wednesday, February 10, 2010
Director of CP Communications, Catriona Pollard, featured in this month's edition of My Business. In her article she discusses how you can improve your website ranking by publishing good quality articles.



To read full article click here.