Hilton Worldwide announced the 2011 results of LightStay™, the company’s proprietary sustainability measurement system. Overall, the program has been a tremendous success with over $147 million in cumulative savings from efficiency projected for hotels reporting through LightStay. Additionally, Hilton Worldwide has achieved its five-year goal to reduce total waste output by 20 percent, a full two years ahead of schedule.
The company also reports it is on track to reduce energy consumption and CO2 emissions by 20 percent, and water consumption by 10 percent. Since the introduction of LightStay™, the company has reduced its: Read More
Next Digital set to help Tourism Victoria's marketing push into Asia after winning account for the third time
In a competitive market for website development, Next Digital has identified that there are customers looking to partner with experienced agencies who can help them take their existing Sitecore website to the next level. In response to this, Next Digital have launched the ’Next Digital Sitecore Service Package’.
Next Digital Solution Architect and Sitecore MVP, Alistair Deneys, said, “Through our experience with Sitecore, we began to see a niche that was yet to be filled. We found, through developing this package, we could help add value to Sitecore clients who either had no further support by their website developer or no ongoing support program from their current provider.”
The Next Digital Sitecore Service Package consists of two parts. The first is an audit to assess the code base and configuration of an existing Sitecore website, the second is an ongoing ‘Maintenance Package’, which provides access to a dedicated team of certified Sitecore developers.
The audit is designed to assess the health, stability and performance of an existing Sitecore website. With over eight years experience and more than 100 Sitecore websites under their belt, Next Digital believes they are in a unique position to provide this service to the market. As part of the audit, Next Digital provides a report which details the audit findings and recommendations to achieve optimum performance.
“This package allows our Sitecore technical team to sit with the client and discuss issues and ideas around building on their current system. This will be of great value to clients who have an issue and don’t know how to fix it or just aren’t getting enough support from their current provider,” said Mr Deneys.
The ongoing ‘Maintenance Package’ provides the client with access to a dedicated team of certified Sitecore developers, capable of providing assistance and support for the long term.
“We aren’t just targeting clients who want to redevelop their website, we are also providing assistance and support to those Sitecore users who are looking to grow their business through this system and build a long term relationship with a trusted partner.” said Mr Deneys.
Next Digital has been a Sitecore partner since 2004 and within that time has helped build over 100 Sitecore websites for more than 30 clients. Next Digital’s Solution Architect, Alistair Deneys, is the only Sitecore MVP that has been awarded twice in Australia and is one of only 57 worldwide.
For further information or interviews please contact:
Phone: 02 9460 9200
About Next Digital
Next Digital is a leader in creating successful digital strategies for clients throughout the Asia Pacific region. They combine exceptional marketing thinking, regional understanding and technical firepower to develop and deliver broad digital programs.
Their love for all things digital has been going strong for more than 16 years. That journey has helped them hone their delivery and engagement approach, and has shaped how they innovate and keep in front of a fast changing digital space.
Next Digital is a true full service digital agency with over 170 talented digital specialists working throughout offices in Brisbane, Kuala Lumpur, Melbourne, Shanghai, Singapore and Sydney.
www.nextdigital.com Read More
A striking and public expression of International Women's Day, this is an event for everyone.
Ever felt thrilled at the idea of being involved in a flashmob and never known how to get involved? This is your chance to take part in a professional and fabulous flashmob in the name of a great cause ... the very public celebration of International Women's Day.
This is a FREE EVENT and the more women involved the greater the impact. We're working towards global recognition for our effort.
At 2pm on 8 March women from across Sydney will converge on Martin Place (between Castlereagh & Pitt, at the foot of the stairs to MLC Centre) to Strike a Pose for International Women's Day. Having been given the poses weeks in advance we're sure you'll be champing at the bit to play your part. Don't fret ... you certainly we don't need you to be Ginger Rogers to be involved!
How it works Read More
Aprimo®, a global leader in cloud-based integrated marketing software, has launched enhancements to its Integrated Marketing Management solutions. These additions combine the capabilities of Teradata and Aprimo and provide innovative Marketing Operations, Multi-Channel Campaign Management and Marketing Performance Measurement capabilities.
Aprimo added a new offering to its Integrated Marketing Management suite, Aprimo Real-Time Interaction Manager, an inbound marketing and offer management solution that analyses all customer interactions to ensure the best offer for each customer is delivered in real-time. These new capabilities help Aprimo clients drive more effective marketing performance.
President of Aprimo, Bill Godfrey said, “When Teradata acquired Aprimo, we promised our customers that we’d capitalise quickly on the synergies and deliver rapid innovation to continue to lead the Integrated Marketing Management market.”
“We couldn’t be more pleased with our progress, which includes a new inbound marketing solution and enhanced, integrated versions of our Integrated Marketing Management solutions. We will continue to deliver leading solutions that help our customers optimise marketing processes and performance to drive growth in their business,” said Mr Godrey.
Aprimo has also released new versions of two of its Integrated Marketing Management solutions, Aprimo Marketing Studio and Aprimo Relationship Manager. This is the first new product addition and product release for both solutions since Aprimo was acquired by Teradata, and showcases the accelerated pace of innovation across Aprimo’s Integrated Marketing Management suite.
The latest version of Aprimo Marketing Studio includes new features designed to streamline processes and enhance access to campaign data and approvals, including mobile access to marketing materials, enhanced online help and integration with relationship management campaigns.
Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. Through the use of Aprimo’s Integrated Marketing Management (IMM) software for B2B and B2C, marketers can integrate their organisations, get control of budget and spends, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionise their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information, call +61 (0) 2 8404 4154 or visit www.aprimo.com.
Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world's leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. Teradata acquired Aprimo in January 2011. For more information, visit www.teradata.com.
Do you want to see you and your business profiled in the media but don’t know where to start?
Have you sent out media releases and received no response?
When you get the right media coverage, your sales can double (or triple), you gain new customers and you can position yourself as a leader in the market place.
However, if you don't know the tactics of a publicity/public relations (PR) strategy or how to write an effective media release, you won’t get the results that will make a difference.
You'll learn the science behind an effective PR strategy including writing media releases that get results, how to approach journalists, how to write articles and case studies for the media as well as clever online tactics.
In one day, you'll discover the secrets to getting good publicity that you can use for your own business.
This seminar covers:
• the elements of a typical PR strategy
• how to determine your target audiences
• how to structure media releases and what you must include
• who you should quote and what they should say
• how to deal with journalists
• online distribution strategies
• contributing articles to publications
• how to approach bloggers as part of your PR strategy
This seminar is ideal for:
• Business owners, coaches, speakers, entrepreneurs who want to promote their business
• Professionals who have been given PR or marketing responsibilities but who may not have had formal training in this area
• People who are relatively new to a public relations role
This seminar covers all the issues you need to consider before you even put pen to paper - or fingers to the keyboard! Once you have these issues covered, you will have a strong framework that will guide how you write the release.
About Catriona Pollard
This seminar is presented by Catriona Pollard, director of CP Communications. Catriona has 18 years experience in developing and managing public relations and marketing programs.
Prior to establishing CP Communications in 2001, Catriona set up the marketing communications department for a leading software company and managed a diverse range of accounts within PR agencies. She also has extensive experience in managing public affairs and marketing in federal and state governments.
Catriona's blog Public Relations Sydney was shortlisted as media & marketing blog of the year 2009. She is a co-founder of Social Media Women, a formal online and in person networking group that encourages and assists women to participate more prominently in social media.
This seminar is held at the Sydney Writers' Centre.
PR and Media Releases that Get Results with Catriona Pollard
Thursday 15 September 2011 9.00am - 5.00pm
Fee: $495 (includes GST)
Book now! Click here.
Sydney Writers Centre
55 Lavender Street
Milsons Point NSW 2061 Read More
Decoding the world of marketing and PR can be a challenge, especially for a small business. Uncover the many elements of effective marketing and public relations and identify the right strategy for you and your business.
Catriona Pollard will share tips with you on how to build the profile of yourself and your business through events. This will include attending networking groups and exhibitions, and public speaking.
Other topics to be covered include: Read More