Next Digital has relaunched their brand to reflect their growth as one of the Asia Pacific’s largest full service digital agencies.
As a once traditional digital solution based agency, the rebrand represents Next Digital’s focus on customer and social media engagement through ideas based digital campaigns.
Along with their original target market they will also be focusing on those clients that wish to use digital as a key channel in their overall strategies.
Creative Director, Hayden Peters said, “This rebranding of Next Digital encompasses our expansion into Asia and aligns itself with our focus on becoming a creative leader in Australia and the wider region.”
In accompaniment of the social led nature of their recent expansion into South East Asia, Next Digital has relaunched its brand to provide a direct view of the key services provided: creative, marketing, strategy and technology.
“Our traditional brand was not reflecting where Next Digital is, and what we provide, as a company. We needed to externally showcase what we can offer as a strategic and marketing led agency,” Mr Peters said.
“When we deconstructed the original brand, we had a look at what digital was in regards to what we offer and then looked at other agencies and how they reflect and engage. We found many agencies to be quite insular in how they communicate and we wanted to be different,” said Mr Peters.
Next Digital has created a global voice including a platform for their employees to discuss, in all honesty, their opinions about their brand.
“Next Digital’s voice is the voice of a global collection of people speaking through the brand. We even have a mascot – MicroChip – a little robot that represents the fun persona of the brand,” said Mr Peters.
The success of the relaunch will be measured through online analytics including the amount of engagement Next Digital receives from their Facebook campaign ‘Love digital like us’.
For further information or interviews please contact:
Phone: 02 9460 9200
About Next Digital
Next Digital is a leader in creating successful digital strategies for clients throughout the Asia Pacific region. They combine exceptional marketing thinking, regional understanding and technical firepower to develop and deliver broad digital programs.
Their love for all things digital has been going strong for more than 16 years. That journey has helped them hone their delivery and engagement approach, and has shaped how they innovate and keep in front of a fast changing digital space.
Next Digital is a true full service digital agency with over 170 talented digital specialists working throughout offices in Brisbane, Kuala Lumpur, Melbourne, Shanghai, Singapore and Sydney. www.nextdigital.com
Catriona Pollard - Tuesday, May 08, 2012
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