Digital agency @www has developed an integrated promotional site and interactive competition in support of The WORLD MOVIES Channel’s B-Invasion season.
The WORLD MOVIES channel’s B-Invasion season will be show casing the forgotten B-grade horror films from the 50s and 60s, throughout December and January.
To create awareness for the B-Invasion season The WORLD MOVIES Channel is calling for budding filmmakers to submit their B-grade movie or movie idea for the chance to have it broadcast on the Channel.
@www Creative Director, Tristan Fawley said the scope was to develop an integrated promotional site and competition to support and drive awareness for the B-Invasion season.
“The objective was to drive entrants and viewers to the promotional site, whilst simultaneously raising awareness for the WORLD MOVIES Channel and their support of up and coming filmmakers.”
“By developing a broader seeding strategy including user generated content and social networks such as YouTube, The WORLD MOVIES Channel can reach a far greater audience than a traditional on-air or online campaign.”
“@www was excited to be involved in this project as this is the first time The WORLD MOVIES Channel has used social media to help drive awareness and interaction with their users,” said Mr Fawley.
@www has worked with The WORLD MOVIES Channel for the past five years developing their main website and seasonal campaign sites to support specific film seasons.
The WORLD MOVIES Channel B-Invasion promotional site has been developed solely by @www incorporating Information Architecture and site structure, interface design, HTML development and YouTube integration from initial brand look and feel created by Z Space.
The WORLD MOVIES Channel will be measuring the success of the campaign by site traffic to the website, page views, the number of competition entries as well as the number of video views on YouTube.
@www Digital is a strategic and commercial digital partner to its clients. The agency marries creative with technical to deliver client campaigns grounded to commercial and audience needs. And being a veteran of the industry with 13 years under its belt the agency has delivered more than 3,500 projects for clients across Australia, Asia, Africa, North America, Europe and the United Kingdom. Other @www blue chip accounts include BHP Billiton, AMP Capital, Engin, ING Direct, Seven Network, and Brookfield Multiplex.